E-Commerce

Supply chain management
Supply chain management (SCM): what is it and what does it do?
  • Online sales

Supply chain management aims to improve the efficiency of supply chains between raw material producers, suppliers, and end customers. To synchronize demand and the availability of goods, the flow of goods and information must be logistically planned and organized using innovative technologies. Read on to learn why SCM is important and what its role is in e-commerce.

Supply chain management (SCM): what is it and what does it do?
How can I increase my Alexa rank?
What is the Alexa ranking and how can I improve it?
  • Search engine marketing

The Amazon daughter company Alexa Inc. collects lots of data relating to how often and from where a website is visited, and then builds a ranking list from this data. But for many website operators, the Alexa rank is a bit of a mystery. How does the internet giant actually calculate the ranking, and what exactly does it signify? This digital guide offers the best tips and measures which can all...

What is the Alexa ranking and how can I improve it?
Referral marketing
Referral marketing: when satisfied customers bring in more customers
  • Online sales

Personal product or service recommendations have a significant influence on purchasers’ decisions. In referral marketing, companies take advantage of this effect. Satisfied customers are motivated to share their experiences and, in doing so, attract new customers. Keep reading to find out how referral marketing works, including real examples and tips.

Referral marketing: when satisfied customers bring in more customers
Online payment methods: an overview
Online payment methods in e-commerce
  • Online sales

Thanks to constantly evolving technology, purchasing goods online is becoming ever more convenient, with retailers and service providers alike taking advantage of the internet’s marketing potential. Despite these developments, the risks involved in online transactions remain a major deterrent for many people. That’s why it’s crucial for retailers to provide reliable and secure payment methods in...

Online payment methods in e-commerce
Mobile payment
Mobile payment
  • Online sales

Mobile payment is on the advance worldwide. The leading providers of mobile payment alternatives have also gained a foothold in the United States. However, many Americans are still not convinced by the new technology. We give you an overview of the most frequently used mobile payment apps in the US, their functionality, and security features.

Mobile payment
Live chat: the best software solutions
Live chat support software – the best solutions
  • Website creation

Live chats are being used more frequently as additional communication channels in an array of different web projects. The real-time solution of contacting customers is especially useful in e-commerce. Unlike traditional support possibilities, website operators and service workers seize the opportunity, using live chats to help potential customers overcome any doubts or problems. Before this, you...

Live chat support software – the best solutions
Live chat: the modern support solution
Live chat software – who should use this modern support model?
  • Website creation

Live chat support is becoming an increasingly popular way of offering customer service for online businesses, and all you need is software and a code to get started. However, maintenance of a live chat service is expensive and time-consuming, so before you dive straight in, it’s important to consider whether live chat software is right for you.

Live chat software – who should use this modern support model?
Captcha | codes and images for spam protection
Captcha: codes, images and puzzles for spam protection
  • Online sales

For years, the captcha has been a necessary evil for securing interactive web applications (e.g. online forms) against spam. The fully-automatic public Turing test distinguishes between computers and humans. The test exposes which automatic queries are performed by spam robots, which then minimizes the administrative effort needed for interactive websites. We present the most common types of...

Captcha: codes, images and puzzles for spam protection
Amazon alternatives
The best alternatives to Amazon at a glance
  • Online sales

Amazon’s market power is huge and puts other mail-order companies worldwide under a lot of pressure. The all-rounder is particularly successful when it comes to electronics, toys, and fashion. It might be the most popular online store in the US, but it doesn’t come without criticism. Luckily, there are alternatives to Amazon for those that want to shop elsewhere.

The best alternatives to Amazon at a glance
Pinterest advertising
Pinterest advertising: all you need to know about Pinterest ads
  • Social media

It’s no longer a secret that advertising with social networks can effectively target specific customer groups. Each network offers a different set of benefits depending on its thematic orientation and functions. Pinterest focuses predominantly on image-based content. The pinboard network has almost no thematic restrictions and is therefore in high demand when it comes to advertising. What do you...

Pinterest advertising: all you need to know about Pinterest ads