E-Commerce

Content delivery networks from a SEO point of view

Content delivery network: a look at the SEO advantages

Content delivery networks (CDNs) provide website owners with a global web of servers. Depending on from where a user accesses a website, the closest server will respond and deliver the site’s static content as fast as possible. Although the user will not notice any of this, they undoubtedly benefit from the shorter loading times and optimal availability. Given that loading time and performance are...

Selling on facebook

Selling on Facebook: Here are your 3 options

Facebook is a particularly noteworthy social network. It bundles lots of different functions into a single platform. Whether you’re networking, sharing content, or trying to sell on Marketplace, Facebook lets you do it all. However, there isn’t just the one way to sell products on Facebook: Different methods can suit different businesses. Thanks to various F-commerce features, all this can be...

Buyer personas for optimal targeting

Buyer personas: Getting to know your customers better

When it comes to online marketing, data is what counts most today. But what good is the information you have collected and analyzed if you address indefinite groups of people in your messages? It is better to identify the people behind the data set and focus on them. Creating concrete buyer personas helps to better align marketing measures with the target group.

The AIDA model: the formula for effective advertising?

What is the AIDA model?

The AIDA model has been around for more than one hundred years and illustrates the basic knowledge of advertising research. The schematic representation of the purchasing decision-making process is in four successive phases and is reduced to show the essential steps. Some see this model as too simplified and believe it doesn’t adequately depict modern, multi-layered communication processes. As a...

Paperless office: the advantages of digital archiving

Paperless office: can you really digitize everything?

Digitized photo albums and music collections are nothing new; for years now, internet users have been able to manage their music and images online. This phenomenon allows us to share our snapshots with friends via social media platforms and listen to our favorite songs while on the go. The paperless office is the workplace equivalent, and although companies seem to be slow to go digital, the...

Server failure – what to do?

Server failure: risks, consequences, countermeasures

Server failures can be devastating for businesses, especially if central business areas are controlled by IT systems since the longer the server is down, the costlier is it for the company. This can result in loss of sales and in the worst case, the loss of business or customer data. Here we demonstrate the internal and external sources of danger that can lead to server failure, explain the...

PSD2

PSD2: What does the Payment Services Directive mean for you?

When it comes to making payments on the internet, customers favor security and convenience over everything else. The payment process shouldn’t take long and must meet data protection requirements - after all, this is very sensitive data. Regarding PSD2, the EU is presenting a new version of the Payment Services Directive that regulates online payments more thoroughly and promotes competition among...

Contao: the sleek CMS solution at glance

Contao CMS: a sleek alternative to TYPO3

The right content management system (CMS) is fundamental to the success of most web projects. Big names, like WordPress or TYPO3, dominate the market, but there are alternatives. With their sleeker yet-still-adequate range of functions, such options often prove to be the better choice. One such example is Contao. The open source solution wins over users with its accessibility and intuitive user...

Sharing economy

The sharing economy

Whether Uber, Airbnb, or Netflix – users are quite enthusiastic about the affordable and easy-to-use platforms and are using them in increasing numbers. Established industries, on the other hand, are becoming increasingly nervous as customers migrate. At the center of the debate is the term "sharing economy". What is behind this term and what are the advantages and disadvantages of the sharing...

3D Secure

3D Secure: Mastercard and VISA are becoming more secure

These days, credit card fraud primarily takes place on the internet. Criminals use hacked information to take advantage of customers, retailers, and banks. In order to make internet purchases more secure, credit card companies like VISA and Mastercard have released a new version of 3D Secure. It is intended to offer more security and convenience - all in accordance with the EU’s PSD2 regulations.


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