E-Commerce

Referral marketing

Referral marketing: when satisfied customers bring in more customers

Personal product or service recommendations have a significant influence on purchasers’ decisions. In referral marketing, companies take advantage of this effect. Satisfied customers are motivated to share their experiences and, in doing so, attract new customers. Keep reading to find out how referral marketing works, including real examples and tips.

Etsy alternatives

Etsy alternatives: where to shop for handmade pieces

Looking for an alternative to Etsy? The online marketplace is one of the most important places to sell for many artists, makers, and arts and crafts supplies. Whether Etsy is too expensive or too complicated for you, or you simply want to look for another selling portal: We’ll show you the best Etsy alternatives.

Canvas fingerprinting – online tracking without cookies

Canvas fingerprinting: the cookie successor

For decades now, cookies have been the principle tool used by web analysts to collect user data. These cookies are used to monitor the performance of websites or ads and to optimize pages for customers. But many users have since caught on to this questionable method of data collection and analysis, now deciding to block these investigative text snippets. But a new method of online tracking is on...

Click and Collect for Restaurants

Successful Click & Collect: 5 Tips for Restaurants

Would you like to offer your guests their favorite dishes so they can enjoy them at home? Click & Collect involves less effort and costs for you than a delivery service, because your customers pick up the order themselves. They may already have paid for it, which gives you extra security. Our 5 tips for Click & Collect will help you to successfully implement it in your business.

How does content marketing work?

Content Marketing

Informative, creative, and adapted to the users’ needs: that’s how all advertising should be. But in reality, it’s a different story. People have grown sick and tired of traditional marketing methods, having developed the ability to ignore even the most aggressive forms of advertising. The solution: offer the customer information and high-quality content in order to transform them from a reader...

Crisis marketing

Crisis marketing to the rescue!

Economic crises pose a threat to the existence of many businesses. Irrespective of whether they’re caused by external or company-internal events: don’t freeze your advertising budgets! Instead, go into the offensive. During hard times, company owners should try to reach out to existing clients and customers, develop trust, and motivate them to keep shopping. Crisis marketing necessitates a...

Desired domain already registered – what next?

Domain already registered? Just buy your desired website address directly from the owner

The right domain can be a deciding factor in the success of a web project. If it’s short, concise, and catchy it will stick in the mind of potential visitors. The most popular web addresses are usually already taken by website owners or domain traders, meaning that your desired domain could be unavailable. But this doesn’t mean that you have to start looking for a new name for your web project;...

The biggest online marketplaces that you should know

Selling online: the top English-speaking online marketplaces

You want to sell online – but where? If you don’t want to be entirely responsible for your own online shop, then you should offer your products on e-commerce platforms. Aside from the giants Amazon and eBay, there are other interesting online marketplaces that are worth checking out. In this guide, we present some options and show you each of their benefits and drawbacks. In addition to their...

Customer journey: the basics of touch point analyses

Customer journey: turning viewers into paying customers

Marketing experts know that individually placed advertisements rarely get customers to carry out desired actions. In order to become a paying customer, consumers need to encounter the product, brand, or company their being advertised to at different locations and at different times. Such touch points are compiled and evaluated from customer journey data. We’ll explain how.

Customer journey mapping: targeting the customer

Customer journey mapping: the company from the customer perspective

Use customer journey mapping in order keep track of your customer’s behavior. Only those who qualitatively evaluate customer experiences’ on central contact points, so-called touchpoints, are able to sustainably improve the interaction with their target groups. In just six steps, we’ll show you how to create a customer journey map for optimizing the buying decision process.


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