E-Commerce

Marketing Mix - An Overview of 4P Marketing

A marketing mix: the right strategies for success

To best position your products on the market, you need a good marketing strategy. The term ‘marketing mix’ includes all actions taken to market your product. This article will explain this term in detail and introduce available marketing instruments.

papaya CMS: content management for professionals

papaya CMS: powerful and accessible

The CMS, papaya, is lauded by its developers as a high performance content management system – a fully justified claim, considering the software’s wide range of smart and powerful functions. But is papaya CMS a viable option for any web project? And what exactly are this program’s strengths and weaknesses?

SWOT analysis - How to create a positional analysis

What is a SWOT analysis?

A SWOT analysis links internal inquiries with environmental analyses. The comparisons of strengths and weaknesses of individual business areas as well as external chances and risks make it possible to position a company in the competitive environment. The goal of such an analysis is to identify potentials and threats. The results of the SWOT analysis are presented in the form of a matrix and...

Spotify Alternatives

Spotify alternatives: a comparison of 6 streaming services

For music lovers, streaming services are the best option for easily listening to music no matter where you are. But not every streaming service offers the same functions. The little additional offers of each music streaming service are crucial differences when it comes to making a decision. In this article, we describe them in detail.

Amazon keyword tools for better e-commerce rankings

Amazon keyword tools: the best solutions for Amazon keyword research

If you want to improve the visibility of your products on Amazon, eBay, or your own online shop, keywords are important clues. If you know how users search for particular products online, then you can use this to your advantage and edit the titles, product descriptions, and so on, appropriately. Amazon keyword tools are helpful and play an increasingly important role – and not only for the biggest...

An introduction to clickbait

What is clickbait?

‘What you’re about to read in this article has never been discussed before!’ This may not be entirely true, because the topic of clickbaiting is already commonplace in the world of social media. But by using sensational titles and descriptions like we just did, marketers and publishers aim to generate clicks to boost their ad revenue. And for the most part, it works. So how is this tactic so...

What does reputation management mean?

Reputation management: How to show your best side

The good reputation of a company is enormously important – especially on the internet. Through well thought-out reputation management, you can ensure that public attitude toward your brand doesn’t fall into the negative. For this, you need to know your target audience and their interests on the internet, and observe their behavior on social media. We explain what exactly is meant by online...

Twitter Ads: Advertising on Twitter

Twitter Ads: Twitter for businesses – part 3

Advertising campaigns on social media need to be well organized. As a huge market in which each social media platform follows its own rules, each also requires its own strategies. On Twitter, you advertise with so-called ‘Twitter Ads’. But what exactly are Twitter ads, and what sort of campaigns does Twitter offer? What does the pricing model for advertising on Twitter look like? How can you...

Sale contract agreement on the internet

Sale contract negotiation: The laws of e-commerce

Most people don’t spend much time reading into laws and paragraphs of legal jargon. But for online business it is extremely important to know your rights and obligations, both as a merchant and as a customer. Even for simple matters such as an online sale contract, there are some regulations which differ from physical retail. The law has laid out some important duties for online merchants that are...