Encyclopedia

Chrome Updates

What is Chrome 68?

Early next month, Chrome 68 will be launched and the new browser will distrust all webpages that do not have HTTPS encryption as “not secure”. This is a big step in the recent trend towards emphasizing user safety on the internet, a not entirely selfless strategy from Google. In this guide, we will explain what changes will be made, why they are happening, and how you can prepare your website...

Personas

Personas: How to get closer to your customer

Every company wants to work close to the customer, to focus on the user. However, many companies only use averages and statistics as a basis. This is not how to reach the individual buyer. Personas are different. They are based on real people and reflect the heterogeneity of the target group. What do you have to pay attention to?

Excel Pivot Tables

Pivot tables: using Excel to its fullest

Excel pivot tables can considerably ease the evaluation of data. Data analysis can be especially time-consuming and tedious with complex numerical series, but with Excel pivot, this doesn’t have to be the case. Simply place your data in the right context and filter the essential information in just a few clicks. The pivot table allows you to create expressive diagrams in no time. Find out all you...

Excel if-then statements

Excel if-then: how the IF function works

Excel’s if-then statement is one of its most helpful formulas. In many situations, you can create a logical comparison: if A is true, then B, otherwise C. To use this useful if-then formula in Excel, you first need to understand how it works and precisely how to use it. For example, which syntax rules does the IF function follow, and how can you extend the formula?

What is conversion rate optimization?

What is Conversion Rate Optimization (CRO)?

Successful SEO measures help land you a spot in the top ranking positions of the search engine results pages (SERPS) and increase the influx of visitors to your site. But what happens when only a few visitors are actually buying your products or subscribing to your newsletters? Despite good traffic, the web project still isn’t as successful as it could be. The practical and effective solution to...

YouTube Sponsorship

YouTube sponsorship: support at the touch of a button

If you want to start a YouTube channel or expand your channel, you should think about monetizing it. Recently, YouTube made sponsorship possible: Until now, YouTubers mostly financed themselves through advertising or external donation platforms. Now viewers can directly sponsor a YouTuber via their YouTube page – by means of the “join” button. We explain what this is all about.

ASCII-Codes | Overview of all characters on the ASCII table

ASCII - American Standard Code for Information Interchange

Every day we work with text on PCs, smartphones, tablets and other computer equipment using our keyboards. We expect letters, numbers, and characters to appear on the monitor before us. The fact is that there is a decades-old coding system behind this everyday function. Since the 1960s, ASCII has determined how computers interpret our input. We have prepared a practical ASCII table to help you...

Create a ZIP file

Create a ZIP File: compress your files

Send multiple images and videos via email, archive large amounts of data without using too much space, or encrypt confidential documents - you can do all of this by zipping files. We show you how to create a compressed ZIP file in Windows as well as macOS in our step-by-step guide. We also show you how to protect your files with a password if needed. This way, you can manage your storage space...

Binary code

Binary code: what do you use the binary system for?

Computers use binary code which is made up of all “ones and zeroes”. But why? Why don’t PCs and smartphones work in the decimal system that we are all used to? The answer can be found in the technology as well as in the sheer elegance of the binary system. It is a lot simpler than many people think. Can you perform calculations with binary code too?

What is a domain?

The domain basics

What is a domain? Despite this word being mentioned so frequently, it’s often unclear what the functions and structures of domains are. Knowing the hierarchical structure of the Domain Name System (DNS) is fundamental for anyone working in IT or in any online industry. We explain the difference between top-level, second-level, and third-level domains, and how you can benefit from subdomains that...


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