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Instagram alternatives

The best Instagram alternatives: Social networks for hobby photographers

Instagram alternatives don’t have it easy: Ello’s hype, for example, has faded, and Pixlr is a photo editing app at best. A “real” alternative to Instagram should have its own community and, like the market leader, should be available free of charge for Android and iOS and as a web application. We’ve picked the best ones for you.

What does lol mean?

What does lol mean? Internet abbreviations and acronyms

What does lol mean? Anyone who regularly spends time online has surely encountered the expression before. The Internet is home to numerous expressions that might appear cryptic to the uninitiated. Luckily, it’s pretty easy to catch on quickly. Keep reading to find out what lol stands for, how to use it, and what other online abbreviations you should be aware of.

The best alternatives to Facebook Messenger

The best alternatives to Facebook Messenger

Facebook's messaging function has long become indispensable as a means for many people to keep in touch with friends and colleagues – even on the move. Using Facebook Messenger app on your phone tends to use up a lot of battery power and internet data. Fortunately, there are good alternatives that allow you to navigate Facebook chats just as easily and quickly, and that often also help to protect...

Hashtag marketing

Hashtag marketing: increase reach and interaction on social media

Hashtag marketing has become an important part of social media marketing. Companies use hashtags across their social networks to increase the reach of their posts and encourage interaction from users. In this article, you’ll find examples of well-executed hashtag campaigns on Instagram, Facebook, and more. We also provide a number of tips on how to successfully implement hashtags into your...

Joy of Missing Out

JOMO: The mindful countertrend to FOMO

JOMO (joy of missing out) is the antithesis of FOMO (fear of missing out). Younger people especially are discovering the joy of missing out for themselves. They’re enjoying the moment, instead of chasing after trendy events and comparing themselves to others on social media. JOMO is a response to the increasing levels of stress associated with the modern world of work and social pressures.

Running a business Facebook page

How to run a successful company Facebook page

Gone are the days of social networks only serving as private contact between friends. Whether you’re an artist, a party, or a company: social media is the ideal way to communicate with fans, members, or customers. However, many start-ups and self-employed people underestimate the effort that goes into a successful business Facebook page.

Advertising on Facebook

Social media marketing: success with Facebook ads

With its millions of visitors, Facebook is not only the world’s largest social network, but it has also transformed itself into one of the most effective platforms for online ad campaigns. By adjusting the settings, fan page operators are able to influence which user groups their Facebook ads reach. With the ad manager, different campaigns can be started and, thanks to targeting methods, displayed...

Deleting your Facebook account

How to delete your Facebook account: a step-by-step guide

Recent scandals with Facebook’s data protection policies have left many users feeling betrayed by the social networking giant, which has been facing accusations of failing to protect personal information from third-party use. Deleting your Facebook account is the best and most permanent way to protect your data from prying eyes. So how exactly is it done? This guide walks you through the steps to...

Social commerce

Social commerce – using social media to increase sales

Social commerce connects online stores with social media networks to improve sales. In this way, small and medium-sized businesses can expand their customer base and boost revenue. But in order to employ social commerce effectively and develop a long-term strategy, retailers must understand its peculiarities.

User Generated Content

User Generated Content

Texts, images and videos are all online content, and this content is often used by brands and companies for marketing purposes when created by independent consumers. User generated content is an inexpensive and effective way to increase awareness and customer loyalty. In the following article you will learn all about consumer generated content and what advantages this content format has.


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