Google is the search engine of choice for an overwhelming majority of internet users around the world. Around 3 billion user requests are answered each day by the market leader. This is partially thanks to a self-learning AI system known as RankBrain. Normally, Google lays low when it comes to revealing its search algorithms but this time the company has been quite open. We explain how RankBrain...
Google provides web developers with many free tools, but hardly any are as versatile and important to the SEO sector as the Google Search Console. Using the free analyzer tool, developers can take their website’s settings and technical optimizations into their own hands, gain access to statistics not visible to the public, and learn to better understand the “Google view” of things.
By knowing the total number of unique visitors and purchases made on your website, you can quickly calculate the conversion rate for your online store. This figure, however, doesn’t reveal why a visitor made a certain purchase or deciding against buying a product. A heat map analysis, on the other hand, can shed some light on the matter and help you to increase the number of conversions.
Teaser Your product range is complete, the technical implementation is finished, and with the help of web designers and graphic designers, you have created the perfect visual concept for your online store. But what happens if clicks and conversions fail to materialize? Sometimes it’s down to a small aspect like a color, a button, or how single elements are arranged: any of these can dissuade...
In the world of online business there are various performance indicators which are used to measure the success or failure of a business. In the e-commerce and publishing sector, analytical tools enable you to develop various optimization measures based on KPIs as well as allowing you to get the most out of individual pages and campaigns. The tools can be used to uncover any weaknesses and show...
Anyone can blog! Free blogging software and simple tools enable you to get cracking with your blog in no time. But if you want to be successful in the long term and build a loyal readership with your content, there’s a lot more to be done. Regular blog analyses with appropriate analysis tools help bloggers (i.e. companies) to optimize their content, understand their readers better and thus benefit...
Any marketer will tell you that getting your marketing strategy right is the most important thing for businesses online. To reach your potential target group as effectively as possible, it makes sense to have an ideal mix of different advertising channels. But how do you know that you’re spending your marketing budget in the right areas? Which ad channel is the best one for you to invest in? This...
Tools like Google Analytics provide store and website operators with extensive data about customers and visitors. Performing an analysis of this information is crucial if you want to accelerate the success of your web project. Examining the database isn’t as easy as it sounds. Cohort analyses are becoming more and more frequent in online marketing to help companies define user behavior and succeed...
With the annual correlation study on the topic of ranking factors, Searchmetrics has been taking care of the SEO sector since 2012. The prominent search and content performance platform also presents the most important findings each year in Google rankings – this comes in the form of general ranking factors and rank correlations. We have summarized the key learning points of the 2016 study for...
Tracking tools can provide website operators with a useful indication on how to adapt an online project to suit a target group. These tools focus on user profiles, which reveal how users find the website, and which content provokes interactions. This information is based on user data, which can be subject to stringent data protection guidelines in some countries within the European Union. Find out...
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