Google Analytics

The best Google Analytics alternatives
The best Google Analytics alternatives
  • Web analytics

Website tracking is very important in online marketing to be able to see how users are interacting on your site. The first choice is normally the tracking tool offered by the search engine, Google. But for data protection reasons, more and more users are looking for alternatives to Google Analytics. We will examine applications with similar features to those offered by Google Analytics.

The best Google Analytics alternatives
Google Search Console: Things to know before you start
Google Search Console for beginners
  • Search engine marketing

Google provides web developers with many free tools, but hardly any are as versatile and important to the SEO sector as the Google Search Console. Using the free analyzer tool, developers can take their website’s settings and technical optimizations into their own hands, gain access to statistics not visible to the public, and learn to better understand the “Google view” of things.

Google Search Console for beginners
Heat map analysis: usability check for you web project
Heat map analysis: how to visualize your visitors’ behavior
  • Web analytics

By knowing the total number of unique visitors and purchases made on your website, you can quickly calculate the conversion rate for your online store. This figure, however, doesn’t reveal why a visitor made a certain purchase or deciding against buying a product. A heat map analysis, on the other hand, can shed some light on the matter and help you to increase the number of conversions.

Heat map analysis: how to visualize your visitors’ behavior
A/B testing for website optimization
What is A/B testing?
  • Web analytics

Teaser Your product range is complete, the technical implementation is finished, and with the help of web designers and graphic designers, you have created the perfect visual concept for your online store. But what happens if clicks and conversions fail to materialize? Sometimes it’s down to a small aspect like a color, a button, or how single elements are arranged: any of these can dissuade...

What is A/B testing?
KPIs in online marketing
Key performance indicators (KPIs) in online marketing
  • Web analytics

In the world of online business there are various performance indicators which are used to measure the success or failure of a business. In the e-commerce and publishing sector, analytical tools enable you to develop various optimization measures based on KPIs as well as allowing you to get the most out of individual pages and campaigns. The tools can be used to uncover any weaknesses and show...

Key performance indicators (KPIs) in online marketing
Attribution models in online marketing
Attribution models
  • Web analytics

Any marketer will tell you that getting your marketing strategy right is the most important thing for businesses online. To reach your potential target group as effectively as possible, it makes sense to have an ideal mix of different advertising channels. But how do you know that you’re spending your marketing budget in the right areas? Which ad channel is the best one for you to invest in? This...

Attribution models
Blog analysis: the most important figures
Blog analysis: the most important figures for your blog
  • Blogs

Anyone can blog! Free blogging software and simple tools enable you to get cracking with your blog in no time. But if you want to be successful in the long term and build a loyal readership with your content, there’s a lot more to be done. Regular blog analyses with appropriate analysis tools help bloggers (i.e. companies) to optimize their content, understand their readers better and thus benefit...

Blog analysis: the most important figures for your blog
Web analytics and data privacy
Web analytics: data privacy when creating a profile
  • Web analytics

Tracking tools can provide website operators with a useful indication on how to adapt an online project to suit a target group. These tools focus on user profiles, which reveal how users find the website, and which content provokes interactions. This information is based on user data, which can be subject to stringent data protection guidelines in some countries within the European Union. Find out...

Web analytics: data privacy when creating a profile
How does tag management work?
Tag management: basics & systems
  • Web analytics

What’s important here is: data, data, data. Big data is no longer a buzzword and web analysis has become one of the most important disciplines in the context of marketing. After all, you can’t optimize your website and increase your conversion rate if you don’t understand the user by closely tracking their activities. A basic requirement of web analysis is to collect user information using...

Tag management: basics & systems
SEO Update: 2016 ranking factors according to Searchmetrics
SEO ranking factors 2016: the Searchmetrics study at a glance
  • Search engine marketing

With the annual correlation study on the topic of ranking factors, Searchmetrics has been taking care of the SEO sector since 2012. The prominent search and content performance platform also presents the most important findings each year in Google rankings – this comes in the form of general ranking factors and rank correlations. We have summarized the key learning points of the 2016 study for...

SEO ranking factors 2016: the Searchmetrics study at a glance