Successful online marketing is based on taking various measures for acquiring customers. One of the most important tools is the landing page. Landing pages direct users from the search results list or from an advertising banner specifically to a commercial offer that can be used immediately. With well-placed interactive elements, good landing pages encourage users to carry out transactions and...
With HTML5, uploading video content onto your website is easier than ever. The most recent version of this popular markup language defines a new native element, video, and the associated programming interface. Website operators can also embed audio-visual content onto their online presences using video platforms such as YouTube or Vimeo.
Designers and developers put a lot of time and effort into creating a web project. During the journey from initial idea to finished product, there are many decisions to be made, plans to be devised, as well as there being the possibility of having to start all over again. Mock-ups and wireframes are important tools that can help in the early development phase when creating simple prototypes of...
Google Chrome, Mozilla Firefox, Apple Safari, Opera, or good old Internet Explorer? The debate about which web browser is number one has been going on for years among the internet community. But what is a browser exactly? And is there one in particular that can trump the competition and truly be the best browser?
Bootstrap is one of the best solutions when it comes to creating websites for all devices with little effort. But what exactly lies behind the framework that was originally planned to be used as an internal optimization tool for Twitter? Can total beginners with no CSS, JavaScript, or HTML experience also achieve attractive results?
Programs and websites are based on comprehensive documents without which nothing would work: the source code. In this code, programmers and web designers determine how their application should function. So that you, too, can understand what exactly a source code is, we explain simply and clearly how it’s structured. Find out more about programming languages, compilers, and the framework of a...
JSON LD gives the programmers the possibility of embedding meta data as script separately from web content. Separating HTML markup and semantic annotation helps ensure a more easily read source text and facilitates tagging meta data for dynamic web content. All of this makes JSON-LD a serious competitor of the data formats RDFa and Microdata.
Hyperlinks, links from one website to another, are one of the basic elements of the world wide web – the world’s most popular and widely used hypertext system. Hyperlinks are primarily used to navigate the net. But search engine providers use a network of cross-referencing links to determine who links to whom. Hyperlinks are interpreted as recommendations. If a trustworthy website links to another...
Many website operators fall short when it comes to keeping up with the creation and maintenance aspects of their sites. Despite responsive design, many websites still have loading times that are too long, which can prove off-putting for visitors. Our guide reveals what you can do to optimize the performance of your website.
In fall 2014, the long-awaited HTML5 arrived after 15 years of development. Now, the first update to the new web standard is also available: HTML5.1. Programers will find a number of changes with this updated version. There is a strong focus on adaptations for responsive web design. In addition to the vast array of new HTML5.1 features, many elements and attributes have been given the push.
