Images

Website optimization – the biggest obstacles

Many website operators fall short when it comes to keeping up with the creation and maintenance aspects of their sites. Despite responsive design, many websites still have loading times that are too long, which can prove off-putting for visitors. Our guide reveals what you can do to optimize the performance of your website.

Webdesign trends

8 web design trends that are important for 2019

In 2019, web designers will, for the most part, continue focusing on what they did in 2018: user-friendliness. Web design trends continue to be shaped by the mobile revolution, which has forced web designers to have a rethink: screens have become smaller and now the internet has to follow suit. We reveal 8 trends that show how much web design will evolve in 2019.

Finding alternatives to Adobe Photoshop

Photoshop alternatives: Adobe’s competitors reviewed

Adobe Photoshop is considered the industry standard for image editing software, and it’s been that way for many years. But hobby photographers and amateur designers often complain that the program is simply too complex (thanks to its enormous range of functions), or too expensive to warrant purchasing. For this reason, there are numerous Photoshop alternatives, many of which are considerably...

Basics of web design: design and color scheme

The basics of web design - part 3: design and color scheme

Many users are often unaware of what exactly goes into making an aesthetically appealing website. But most successful websites follow some basic principles to ensure that a unified design adheres to a basic theme or message that is to be conveyed to the viewer. These questions and more influence the site’s conception: What effects do certain colors bring about? What should you be mindful of when...

Creating a GIF

Making a GIF: tools for animated graphics and short clips

Memes as video clips, snippets from popular shows, animated logos, or banner ads: the practical GIF format has universal appeal, and can be used in many online contexts. GIFs can be found all over the internet, but making a GIF is also a popular option, with the added bonus that whoever makes a GIF using original content avoids legal complications. We show you how to create a GIF using both online...

WebP-Format

WebP: the efficient format for images on the Web

Most websites display a variety of photos, graphics and animations, which often have a negative effect on performance. This problem can easily be kept in check thanks to measures such as compressing image files, which is why this technology is often used. With the WebP format Google has developed a format that aims to outperform JPEG, PNG, GIF etc. in terms of file size – even if it has only...

What can HEIF (High Efficiency Image File Format) do?

HEIF: all you need to know about High Efficiency Image File Format

Apple has replaced JPEG as the standard image format on iOS 11 and macOS High Sierra. The successor HEIF (High Efficiency Image File Format) enables users to save photos in a more space-saving and higher quality format. Since other platforms such as Windows or Linux do not yet support the new format, the MPEG standard’s possibilities are still limited.

How to use Creative Commons correctly

Creative Commons made easy

Whether it’s music, photos, or graphics: an engaging website is full of visual elements and multimedia content. But not every website operator has the means to fill their site with their own professional images or music. A good alternative here are works published under a Creative Commons license – they’re free to use and some can even be used commercially.

Instagram for businesses: Instagram ads

Advertising on Instagram

When it comes to increasing brand awareness, Instagram is an invaluable tool for businesses. Besides making use of the platform’s regular functions, there are many interesting advertising options. As well as being able to make photo, video, and carousel ads, businesses can promote posts already published to their feed. Creating Instagram ads follows the same structure as with Facebook. If you’ve...

What is a thumbnail?

Thumbnails – little pictures, lots of power

Thumbnails can be found everywhere online. These small images help users to get a preview of web content such as photos or videos, and to select what might interest them. Thumbnails can be seen as teaser, formatted as compressed images. Website operators use the thumbnail images to attract attention and gain clicks. But what exactly are thumbnails? And when are they used?