Images

What is a vector image?
What is a vector image?
  • Web design

What is a vector image? This image format allows you to resize a graphic while maintaining its quality. This is of the utmost importance for logos, which need to look good across a wide range of media from a letterhead to a huge billboard. Keep reading to find out more about what vector images are, when they are used, and what programs you can use to create them.

What is a vector image?
Rendering
Rendering – the final step in image and video processing
  • Web design

Rendering is the last and also most time-consuming step in digital image and video editing. During this process, the pre-programmed image descriptions or the individual layers or tracks edited in a program are combined into a file. We explain how this works and what it’s used for.

Rendering – the final step in image and video processing
Product photography for restaurants and cafés
Creating a visual appetite for delicious food
  • Online sales

Aesthetically pleasing product photography for restaurants and cafés offers up a chance for restaurateurs to stand out from the competition with their own style and to connect with potential guests on an emotional level. This requires technical and stylistic skills to appeal to the target group.

Creating a visual appetite for delicious food
Basics of web design: design and color scheme
The basics of web design - part 3: design and color scheme
  • Web design

Many users are often unaware of what exactly goes into making an aesthetically appealing website. But most successful websites follow some basic principles to ensure that a unified design adheres to a basic theme or message that is to be conveyed to the viewer. These questions and more influence the site’s conception: What effects do certain colors bring about? What should you be mindful of when...

The basics of web design - part 3: design and color scheme
How to remove the background of digital images
Removing an image background: here’s how with Photoshop, GIMP, Paint.NET, and PowerPoint
  • Web design

Background removal is one of the most important processes in graphics programs. We show you how you can use Photoshop, GIMP, Paint.NET, online tools, or even PowerPoint to easily remove image backgrounds – an essential skill for those who run e-commerce sites, or who wish to create online collages and graphics.

Removing an image background: here’s how with Photoshop, GIMP, Paint.NET, and PowerPoint
Finding the right Instagram strategy for your business
Instagram for businesses, part 2: strategy and planning
  • Social media

Finding success on Instagram — if unknown members of the public can expand their follower base and become famous influencers in just a couple of months, it seems like it should be easy for a business to do the same. But there’s more to creating a successful Instagram account than just posting pretty pictures. To gain many long-term followers and lots of interactions it takes hard work and...

Instagram for businesses, part 2: strategy and planning
Removing EXIF data
Removing EXIF metadata from photos: a how-to guide
  • Web design

The metadata contained in photos can be helpful to structure your personal photo library, and later locate photos more quickly or attach copyright information to photos. However, when you upload a photo online or share it with others, it’s a good idea to remove this metadata first. Keep reading to find out which information photos can contain and how you can delete it on Windows and Mac.

Removing EXIF metadata from photos: a how-to guide
What is IPTC data?
IPTC: easily view and edit image metadata
  • Web design

The international IPTC-IIM standard for describing images allows information such as copyright notices, names, and headings to be saved and made available directly within the image data. The standardized file format makes it easier for editorial and press agencies to archive their images. Learn how to include and view IPTC image metadata.

IPTC: easily view and edit image metadata
What is EXIF data?
EXIF data: viewing and saving picture metadata
  • Web design

The EXIF standard contains additional information about pictures. All JPEG and TIFF formats contain EXIF data, including details about the camera lens, camera model, date, and even GPS data. You should become familiar with EXIF if you want to protect data or need information for archiving and working with pictures. We’ll explain how to find, view, and save EXIF data.

EXIF data: viewing and saving picture metadata
Image SEO: optimizing photos and images for Google
Image SEO: improve your Google ranking with image optimization
  • Search engine marketing

There’s no doubt that having engaging images on your website is of central importance. Photographs and graphics can be much more than just decorative; they can inspire visitors to read more content and possibly lead to conversions. Many webmasters neglect to take appropriate measures here. In adjusting the standard SEO of the website, all too often, little or no attention is paid to the search...

Image SEO: improve your Google ranking with image optimization