Instagram

Instagram images sizes
Instagram image sizes & video formats
  • Social media

From its beginnings as a popular photo app, Instagram has grown into a popular social network. With a focus on visual content, users can post photos, videos as well as Instagram stories, and use IGTV and Instagram Live for their content. If you want to post content in a visually appealing way and generate interaction, you should know Instagram’s image photo and video formats.

Instagram image sizes & video formats
Netiquette
Netiquette: What you need to know for discussions online
  • Social media

When participating in discussions online, you should be sure to follow the netiquette of the group you’re interacting in. If you violate these rules of politeness, you’ll not only make a bad impression but might even have your post deleted or be banned from the group. But since netiquette is pretty much universal, you can easily avoid landing in these sticky situations.

Netiquette: What you need to know for discussions online
Measuring success: Instagram statistics & analysis tools
Instagram Analytics | Instagram statistics & analysis tools
  • Social media

Monitoring success is an indispensable part of advertising, and social media marketing with Instagram is no different. But there is still quite a bit of uncertainty with this social network, where everything revolves around having the perfect picture. In reality, many businesses have no idea how successful their campaigns are. The potential for optimization often goes untouched, and the followers...

Instagram Analytics | Instagram statistics & analysis tools
Social selling for artists and craftspeople on Facebook and Instagram
Social selling for artists and craftspeople on Facebook and Instagram
  • Social media

In the creative industries of artistry and craftsmanship, a high degree of creativity and initiative is also required in terms of marketing and sales – the competition is fierce and, as we all know, doesn’t sleep. An attractive but also cost-effective solution, social commerce allows you to not only market your product, but also to sell it directly. But how does it work on Facebook and Instagram?

Social selling for artists and craftspeople on Facebook and Instagram
Restaurants selling on Facebook and Instagram
Cafes and restaurants on Instagram and Facebook
  • Social media

Social media profiles are worthwhile for companies in various ways. In addition to the extra marketing, Instagram and Facebook can be used to sell products directly. Restaurants and cafes can also take advantage of this. Convenient buttons on the platforms point customers to ordering or reservation pages.

Cafes and restaurants on Instagram and Facebook
Buying followers – is it worth it?
Buying followers: is it worth the investment?
  • Social media

Fans, followers and likes – these are the currency of social media. But building an active and loyal following on Facebook, Instagram, etc. isn’t always easy - huge competition means it can be hard to attract people to your page. For that reason, buying followers and likes can seem an enticing option. Unfortunately it’s one which rarely proves to be the key to long-term success.

Buying followers: is it worth the investment?
Finding the right Instagram strategy for your business
Instagram for businesses, part 2: strategy and planning
  • Social media

Finding success on Instagram — if unknown members of the public can expand their follower base and become famous influencers in just a couple of months, it seems like it should be easy for a business to do the same. But there’s more to creating a successful Instagram account than just posting pretty pictures. To gain many long-term followers and lots of interactions it takes hard work and...

Instagram for businesses, part 2: strategy and planning
Hashtag marketing
Hashtag marketing: increase reach and interaction on social media
  • Social media

Hashtag marketing has become an important part of social media marketing. Companies use hashtags across their social networks to increase the reach of their posts and encourage interaction from users. In this article, you’ll find examples of well-executed hashtag campaigns on Instagram, Facebook, and more. We also provide a number of tips on how to successfully implement hashtags into your...

Hashtag marketing: increase reach and interaction on social media
User Generated Content
User Generated Content
  • Online sales

Texts, images and videos are all online content, and this content is often used by brands and companies for marketing purposes when created by independent consumers. User generated content is an inexpensive and effective way to increase awareness and customer loyalty. In the following article you will learn all about consumer generated content and what advantages this content format has.

User Generated Content
What is Instagram Reels?
Instagram Reels: video clips a la TikTok
  • Social media

Instagram Reels is Instagram’s new video feature. Much like Chinese app TikTok, Reels lets users create and share short video clips with added background music. But what exactly is Instagram Reels and what are the differences to TikTok? We’ll show you what the new feature can do.

Instagram Reels: video clips a la TikTok