Mobile Commerce

KPIs in online marketing

Key performance indicators (KPIs) in online marketing

In the world of online business there are various performance indicators which are used to measure the success or failure of a business. In the e-commerce and publishing sector, analytical tools enable you to develop various optimization measures based on KPIs as well as allowing you to get the most out of individual pages and campaigns. The tools can be used to uncover any weaknesses and show...

Create your own app: iOS app publication

Create your own app – Part 5.2: Upload an iOS app to the App Store

Once you have finished the development and test phases of your native mobile app, you can finally publish it in the App Store. If you want to submit and distribute an iOS app in the App Store, first you’ll have to register with the Apple Developer platform and provide various details and settings. So how exactly does one publish an app in Apple’s store?

The best PayPal alternative

The 7 best alternatives to PayPal at a glance

Americans love shopping online because it’s so convenient. Fast, easy, and secure payment methods have contributed to the rise of this sector. Until recently, online payment systems were heavily dominated by one industry heavyweight: PayPal. But not everyone is enthused by this payment method, having been criticized for both security as well as data protection issues. Fortunately, there are plenty...

The first step: lead generation

Lead generation

Are you looking for potential customers online? You will soon realize it’s quite a challenge to grab internet users’ attention. Users are becoming more and more sensitive to advertisements and end up deliberately ignoring them. It might seem impossible to establish contact in this way, let alone generate qualified leads. But with the right strategy, and working closely with lead management,...

Local SEO: the basics and tips

Local SEO: how local search engine optimization works

Small and medium-sized companies are often hesitant about taking their first steps into the world of online business: the competition is too big, they don’t have enough online experience, etc. Even if you’ve decided against selling online and have instead chosen to go for brick and mortar trade, you still can’t afford to neglect online marketing. An increasing number of people go online to look...

Marketing automation: first steps and campaign details

Marketing automation

Marketing automation refers to software platforms through which databases and campaign management aspects are connected with one another. This allows a form of campaign planning in which marketing measures are automatically deployed, measured and evaluated. We'll tell you how you can benefit from marketing automation.

Lead scoring: quality counts

Lead scoring

Not all leads are the same, something which each marketer will realize sooner or later. It’s not the mass of contacts that make a successful lead management campaign; it’s how they’re categorized. This is where lead scoring comes in. Lead scoring models, used to find out which contacts are the most promising, help to categorize and prioritize all leads so that you can invest your time and energy...

Lead routing: the sales department takes over

Lead routing

All steps in the lead management process are aimed at building sustainable customer relationships and bringing products and services to customers in a profitable way. Once all measures have been taken in the lead nurturing process to successfully connect the contact and provide them with suitable information tailored to them, the sales department comes into play. When it comes to lead routing, the...

How does successful lead management work?

Lead management

A successful online marketer can be compared to a gardener; Just as a gardener waters his plants at all stages of their growth, an online marketer should care for their customers during every step of their journey. Contacting the potential customer isn’t always enough to convince them to try out your product or service. When it comes to lead management, the customer is accompanied from initial...

Different app formats: what is a web app?

What is a web app? Definition and examples

Apps come in all shapes and sizes nowadays – from native mobile apps designed for smartphones and tablets, to desktop installations for office management. And now, there’s a new form of application that works on all operating systems and devices: web apps. But what are web apps, what are their specific features, and how to they differ from native apps or indeed traditional websites? Let’s take a...


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