Monetization

Successful blogging find your target market
How to find the target audience for your Blog
  • Blogs

There are countless blogs online and thanks to easy and free blogging software, anyone can become an author. In our blogging series, we take you through the basics as you create your own professional blog. After discussing the technical aspects of a blog in part 1, and the importance of finding the right topic in part 2, the next step is to analyze your target market. After all, you can only...

How to find the target audience for your Blog
WooCommerce Google Product Feed
WooCommerce Google Product Feed: How to create it
  • Online sales

Google Shopping is a worthwhile option for getting excellent SEO placement for your WooCommerce store’s range. Potential customers may come across your products and your site more often with this method. We’ll explain how to generate a WooCommerce Google Product Feed step by step, what benefits it can offer, and which plugins are available.

WooCommerce Google Product Feed: How to create it
How to make money blogging
How to make money blogging
  • Online sales

So you want to turn your hobby into a profitable source of income? Many dream of being able to make money with their blog. This doesn’t just happen overnight: a lot of work and patience must be invested. You first need to acquire readers before you can even start to think about options like banner advertising and sponsored posts. What do you need to get a commercial blog up and running? And which...

How to make money blogging
The biggest online marketplaces that you should know
Selling online: the top English-speaking online marketplaces
  • Online sales

You want to sell online – but where? If you don’t want to be entirely responsible for your own online shop, then you should offer your products on e-commerce platforms. Aside from the giants Amazon and eBay, there are other interesting online marketplaces that are worth checking out. In this guide, we present some options and show you each of their benefits and drawbacks. In addition to their...

Selling online: the top English-speaking online marketplaces
Blogger outreach: how to do it right
Blogger outreach: securing the right relationships
  • Social media

Collaborating with successful bloggers or YouTubers is a big part of building a solid marketing repertoire. The size of the company doesn’t matter; anyone can benefit from having bloggers as brand ambassadors. A successful blogger collaboration enables you to profit from the reach and authenticity of the writer. But of course there has to be some give and take; if you want to work together with...

Blogger outreach: securing the right relationships
Gulp vs. Grunt: differentiating between the task runners
Gulp vs. Grunt: the differences between the task runners
  • Web development

Writing new code is an essential aspect of web development. For frontend developers, in particular, this task makes up a significant portion of day-to-day work, with the bulk of it focused on expressing the unique appearance and functions of an internet presence to optimally represent the project. While the development process produces creative tasks, it also generates a great deal of recurring...

Gulp vs. Grunt: the differences between the task runners
How to get more Instagram followers
How to get Instagram followers – our top tips
  • Social media

Facebook’s subsidiary Instagram is growing in interest for companies. Considering it now has over 500 million registered users worldwide, it’s not hard to see why. Instagram gives the general public a unique look into the lives of their favorite celebrities: you too can offer users a chance to get closer to your business, by uploading original photos, graphics, and video clips. So how do you get...

How to get Instagram followers – our top tips
How companies use social selling
Social selling: business relations on the social net
  • Social media

Purchasing decisions are rarely made out of the blue. Customers usually go through a decision-making phase, during which it’s up to the company to convince the customer of their need for the product. This is most effective when you present yourself and your products as trustworthy and honest as possible – particularly on social networks, where your target group conducts research, asks for...

Social selling: business relations on the social net
Customer journey mapping: targeting the customer
Customer journey mapping: the company from the customer perspective
  • Web analytics

Use customer journey mapping in order keep track of your customer’s behavior. Only those who qualitatively evaluate customer experiences’ on central contact points, so-called touchpoints, are able to sustainably improve the interaction with their target groups. In just six steps, we’ll show you how to create a customer journey map for optimizing the buying decision process.

Customer journey mapping: the company from the customer perspective
An introduction to clickbait
What is clickbait?
  • Online sales

‘What you’re about to read in this article has never been discussed before!’ This may not be entirely true, because the topic of clickbaiting is already commonplace in the world of social media. But by using sensational titles and descriptions like we just did, marketers and publishers aim to generate clicks to boost their ad revenue. And for the most part, it works. So how is this tactic so...

What is clickbait?