Monetization

Online marketing basics
Online marketing basics: what you should know
  • Online sales

Most beginnings get off to a tricky start – this might sound clichéd, but it is definitely true when taking the first steps in online marketing. If you’re searching for an SEO manual or the master plan for a suitable online marketing mix, you might be left disappointed. Each company has to find its own mix of campaigns and channels that works for them. If you know the most important online...

Online marketing basics: what you should know
Optimize your online store with a stock control system
Inventory control in online trading
  • Online sales

An increasing number of orders indicates growing success for your online store. However, the logistical effort increases in line with demand. Without well-planned purchasing and sales as well as solid warehouse structures, the dream of high profits quickly turns into a nightmare. In order to equip your business for higher sales figures, the use of a stock control system is recommended.

Inventory control in online trading
Creating a Blog
Blog with success part 1: creating a blog
  • Blogs

Anyone can become an author online by starting a blog to publicize ideas and thoughts. But for many, a blog is much more than simply an online diary: if you want to mix it with the industry professionals and become a successful blogger, there are certain guidelines to be aware of. In this short series, we will guide you on the journey to blogging with success. We begin with part 1: creating a...

Blog with success part 1: creating a blog
Patreon
Artists and Patreon: The Path to Financial Independence?
  • Online sales

Jack Conte and Sam Yam founded the crowd-funding platform Patreon because Conte, a musician, could no longer accept that he earned so little on YouTube. This was in spite of the fact that he had a few million subscribers. Nowadays, Patreon is a reliable income source for many creatives. However, not every user benefits from the business model, which requires expertise and certain qualifications.

Artists and Patreon: The Path to Financial Independence?
Buyer personas for optimal targeting
Buyer personas: Getting to know your customers better
  • Web analytics

When it comes to online marketing, data is what counts most today. But what good is the information you have collected and analyzed if you address indefinite groups of people in your messages? It is better to identify the people behind the data set and focus on them. Creating concrete buyer personas helps to better align marketing measures with the target group.

Buyer personas: Getting to know your customers better
Native advertising: the right context
Native Advertising
  • Online sales

Unlike classic online ads, native ads are designed to be both context-sensitive and target-group oriented. Native advertising usually takes place in an editorial environment. The ads should fit into the natural content as well as possible. The aim is to create attention through a positive user experience and subsequently achieve brand awareness.

Native Advertising
Lead scoring: quality counts
Lead scoring
  • Online sales

Not all leads are the same, something which each marketer will realize sooner or later. It’s not the mass of contacts that make a successful lead management campaign; it’s how they’re categorized. This is where lead scoring comes in. Lead scoring models, used to find out which contacts are the most promising, help to categorize and prioritize all leads so that you can invest your time and energy...

Lead scoring
Lead routing: the sales department takes over
Lead routing
  • Online sales

All steps in the lead management process are aimed at building sustainable customer relationships and bringing products and services to customers in a profitable way. Once all measures have been taken in the lead nurturing process to successfully connect the contact and provide them with suitable information tailored to them, the sales department comes into play. When it comes to lead routing, the...

Lead routing
Lead nurturing: from contact to customer
Lead nurturing
  • Online sales

Contact is established with the potential customer. What now? It would be a big mistake to hand this lead over to the sales department, because those interested are not ready for concrete offers so early on. This is where lead nurturing comes into play: maintaining contacts and further qualifying leads with precisely tailored content.

Lead nurturing
How does successful lead management work?
Lead management
  • Online sales

A successful online marketer can be compared to a gardener; Just as a gardener waters his plants at all stages of their growth, an online marketer should care for their customers during every step of their journey. Contacting the potential customer isn’t always enough to convince them to try out your product or service. When it comes to lead management, the customer is accompanied from initial...

Lead management