Use customer journey mapping in order keep track of your customer’s behavior. Only those who qualitatively evaluate customer experiences’ on central contact points, so-called touchpoints, are able to sustainably improve the interaction with their target groups. In just six steps, we’ll show you how to create a customer journey map for optimizing the buying decision process.
‘What you’re about to read in this article has never been discussed before!’ This may not be entirely true, because the topic of clickbaiting is already commonplace in the world of social media. But by using sensational titles and descriptions like we just did, marketers and publishers aim to generate clicks to boost their ad revenue. And for the most part, it works. So how is this tactic so...
Most beginnings get off to a tricky start – this might sound clichéd, but it is definitely true when taking the first steps in online marketing. If you’re searching for an SEO manual or the master plan for a suitable online marketing mix, you might be left disappointed. Each company has to find its own mix of campaigns and channels that works for them. If you know the most important online...
An increasing number of orders indicates growing success for your online store. However, the logistical effort increases in line with demand. Without well-planned purchasing and sales as well as solid warehouse structures, the dream of high profits quickly turns into a nightmare. In order to equip your business for higher sales figures, the use of a stock control system is recommended.
Anyone can become an author online by starting a blog to publicize ideas and thoughts. But for many, a blog is much more than simply an online diary: if you want to mix it with the industry professionals and become a successful blogger, there are certain guidelines to be aware of. In this short series, we will guide you on the journey to blogging with success. We begin with part 1: creating a...
Jack Conte and Sam Yam founded the crowd-funding platform Patreon because Conte, a musician, could no longer accept that he earned so little on YouTube. This was in spite of the fact that he had a few million subscribers. Nowadays, Patreon is a reliable income source for many creatives. However, not every user benefits from the business model, which requires expertise and certain qualifications.
When it comes to online marketing, data is what counts most today. But what good is the information you have collected and analyzed if you address indefinite groups of people in your messages? It is better to identify the people behind the data set and focus on them. Creating concrete buyer personas helps to better align marketing measures with the target group.
Unlike classic online ads, native ads are designed to be both context-sensitive and target-group oriented. Native advertising usually takes place in an editorial environment. The ads should fit into the natural content as well as possible. The aim is to create attention through a positive user experience and subsequently achieve brand awareness.
Not all leads are the same, something which each marketer will realize sooner or later. It’s not the mass of contacts that make a successful lead management campaign; it’s how they’re categorized. This is where lead scoring comes in. Lead scoring models, used to find out which contacts are the most promising, help to categorize and prioritize all leads so that you can invest your time and energy...
All steps in the lead management process are aimed at building sustainable customer relationships and bringing products and services to customers in a profitable way. Once all measures have been taken in the lead nurturing process to successfully connect the contact and provide them with suitable information tailored to them, the sales department comes into play. When it comes to lead routing, the...
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