Monetization

Everything you need to know about e-books: e-book formats
Everything you need to know about e-books – part three: e-book formats
  • Online sales

Are you looking to publish an e-book and are searching for the right file format to suit your needs? In the third part of our series on e-books, we’ll be taking a closer look at the most popular e-book formats on the market today, comparing their advantages and disadvantages and helping you to decide which format is the right one for you.

Everything you need to know about e-books – part three: e-book formats
Growth hacking: creative growth strategies
Growth hacking: how to grow your company with smart and affordable ideas
  • Online sales

In order to get new products or services onto the market, it’s more important than ever before to carve out new, more creative paths to achieve this goal. While search engine optimization and social media marketing have since established themselves as indispensable components of any marketing mix, growth hacking is, for the most part, still in its infancy. This latter term refers to the principle...

Growth hacking: how to grow your company with smart and affordable ideas
What are advertorials?
Advertorials – The king of native advertising
  • Online sales

Native advertising is the new buzzword in marketing. But not everyone correctly understands how advertorials and other native advertising work. Advertorials should not be confused with flat advertisements: As an advertiser, you have to stick to certain game rules. An advertorial should not only fit in with its editorial environment, but also needs to lay all its cards on the table – Two words:...

Advertorials – The king of native advertising
How does a supply-side platform work?
Online marketing basics: what is a supply-side platform (SSP)?
  • Online sales

Real-time advertising plays a central role in the world of display marketing. This process gives website operators or publishers looking to sell their free ad space the chance to trade advertising inventory in a fully automated bidding process. The goal of this is to sell the inventory to the highest bidder for maximum profit. The supply-side platform thus represents an important interface between...

Online marketing basics: what is a supply-side platform (SSP)?
E-commerce in America: flourish online
How e-commerce conquered America
  • Online sales

With online shopping becoming ever more popular and convenient, more and more industries are flourishing in the world of e-commerce. This is partly due to the fact that it’s easier than ever before to build and run a professional web store. But what are most important things to remember when getting into e-commerce? And how can you be successful with little or no experience?

How e-commerce conquered America