Newsletter

WhatsApp marketing for your company

WhatsApp marketing: how to set it up for your company

With 1.3 billion active users per month, WhatsApp is the most popular messenger app worldwide. The service has replaced SMS as a means of communication for smartphone users across generations. This is a good reason for companies to look more closely at using the app as a marketing channel. WhatsApp marketing isn’t yet a very widely implemented way to get in touch with customers.

How to identify phishing e-mails and protect your data

Identifying phishing e-mails: the telltale signs at a glance

Scammers send out dubious e-mails attempting to obtain sensitive data from internet users every day. This is known as phishing and isn’t just annoying; fraudulent e-mails cost millions each year as internet users fall victim to them. We reveal how to identify phishing e-mails and how to render your inbox harmless.

Create an E-mail Signature

Creating an e-mail signature – a step-by-step guide

Why bother creating an elaborate greeting at the end of an e-mail when you could simply let your e-mail program do the work for you? E-mail signatures have been a practical way to save time and provide the recipient with important information such as telephone number or homepage for a long time, and not just in office life. Links and images can even be seamlessly added in many cases. But how are...

Promote your website

Promoting your website: crash course for beginners

There are well over one billion websites worldwide. If you’re a newcomer and want to improve your online presence, you need a well-thought-out strategy and a lot of patience. But solid online marketing efforts can give a website the desired reach. From SEM, to display, to mobile: we’ve covered the most important methods for beginners – in a nutshell.

IMAP or POP3: which e-mail protocol to choose?

IMAP or POP3 – comparing e-mail protocols

When you set up your e-mail account you will sooner or later be faced with the decision of choosing between IMAP or POP3. Both transfer protocols help you receive your e-mails. But what are the differences between IMAP and POP3? And when is it best to use which protocol?

snackable content

Snackable content – bite-sized web content

Snackable content has become an online marketing buzzword. The term refers to content on the web that can be taken in quickly and easily. Examples of snackable content include posts and tweets, pictures or memes, and short videos. Snackable content is designed to suit the average attention span of web surfers, and is usually sensationalist or emotional, designed to pique a reader’s interest...

Reasons to get your own email domain

Personal e-mail domains: professional communication on the web

A personal e-mail domain is a must in the commercial sphere. Conveying a professional image in your contact details will ensure that customers and businesses take you seriously. Find out about the advantages of having an individual mail domain and learn how to secure a personal e-mail address in just a few steps.

Email archiving: laws and practices you should know

Email archiving: what all companies should know

We use emails every day in the office, as one of our principle forms of communication. So what are you supposed to do with the mountain of emails backlogged over the years? The answer is email archiving. This isn’t just a useful way to keep your inbox clean though: it’s also the law. Find out here about the importance of mail archiving and how it’s governed in the US and Canada.

E-mail marketing trends

E-Mail marketing trends 2020: ideas for the New Year

To ensure that your newsletter campaigns continue to be effective in the future, you shouldn’t miss these e-mail marketing trends in 2020: more automation possibilities, new design options, stricter data protection, and things that are made possible thanks to artificial intelligence. In our article on this year’s newsletter trends, we explain what you should look for in your future strategies and...

Successful customer retention with newsletter marketing

E-mail marketing: finding success with professional newsletters

E-Mail marketing provides a direct and personalized way of delivering the recipient the information that they need. With individual newsletters and advertising mails, businesses can achieve a sustainable customer retention whether it involves interested parties, repeat customers, or business partners. The challenge lies in defining the exact target group and offering them interesting and highly...


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