Newsletter

How to optimize professional e-mail signatures
How to optimize your e-mail signature
  • E-mail marketing

A professional e-mail signature is a standard part of business communication. Private users can also stand to gain from these e-mail additions. But what exactly does a good e-mail signature contain? And which information should your company include when sending messages to customers or business partners?

How to optimize your e-mail signature
More clicks with personalized newsletters
How to create a personalized e-mail newsletter
  • E-mail marketing

Whether they’re used in the e-commerce or publishing field: newsletters and e-mails offer an excellent way to get in touch with customers and strengthen the bond with them by providing interesting and valuable content. You won’t get very far with mass e-mails and standard newsletters, because the recipient will quickly filter out anything that doesn’t immediately catch their attention. So the...

How to create a personalized e-mail newsletter
Is there a future for e-mail communication?
What ist the future of email communication?
  • E-mail marketing

The first ever e-mail was sent by the American, Ray Tomlinson, in October 1971. Fast-forward several decades and e-mail has developed into one of the most used internet services in the world, but are its days numbered? Will instant messengers and social media render e-mail useless for the digital generation? Current figures provide information, as well as a glimpse into the future of e-mail.

What ist the future of email communication?
Newsletter analysis using e-mail tracking
How to optimize your newsletters with e-mail tracking
  • E-mail marketing

Analytics tools are widely used to collect statistics on website usage: with Google Analytics, Piwik, and other software, the users’ surfing behavior can be more easily understood. What’s less known is that newsletter tracking in e-mail marketing does a similar job regarding e-mail dispatch. This allows you to determine, for example, whether recipients have opened your newsletter and clicked on...

How to optimize your newsletters with e-mail tracking
E-mail marketing software by comparison
The best e-mail newsletter software compared
  • E-mail marketing

The classic newsletter is often underrated as an online marketing tool. Virtually no other online channel lets you contact customers so specifically and individually. With the help of professional newsletter software, you can create and send automated personal newsletters. Modern tracking methods mean you can monitor whether your campaign is running as successfully as planned. The kind of software...

The best e-mail newsletter software compared
Creating a newsletter: good content ensures success
How to create a good e-mail newsletter
  • E-mail marketing

Many businesses use newsletter marketing as an important means for reaching their customers. A newsletter should offer value to the reader and not just be used as a cheap way of advertising. Stylish templates are appealing, but without relevant concepts and high-quality content a reader will quickly unsubscribe. Win them over with exciting content.

How to create a good e-mail newsletter
Creating the perfect newsletter subject line
How to write the perfect e-mail subject line for newsletters
  • E-mail marketing

E-mail advertising is the ideal supplement to online marketing methods such as SEO or SEA. With the correct newsletter subject line, you can attract the reader’s attention – but it is crucial to choose the right content and text. Here are a few important basic rules for increasing your newsletter’s opening rate and, with that, your conversions.

How to write the perfect e-mail subject line for newsletters
Creating a personalized newsletter template
How to design a personalized newsletter template
  • E-mail marketing

Nowadays, our e-mail inboxes are overflowing with newsletters. In order to make sure your business stands out from the wave of mail that floods in every day, you need more than just sound content and competitive offers. A professional, visually stimulating e-mail newsletter complete with a unique, personalized design optimized for smartphones, tablets, and computer screens can ensure your company...

How to design a personalized newsletter template
E-mail etiquette: rules for the perfect e-mail
E-mail etiquette rules every professional should follow
  • E-mail marketing

Every day, over 200 billion e-mails are sent around the world – although many of them aren’t received with much enthusiasm. In order for your business e-mails to stand out in all this chaos, you should pay attention to e-mail etiquette. If you stick to the most important rules, your e-mails will appear polite, but at the same time, serious. Messages like these will be happily answered.

E-mail etiquette rules every professional should follow
Substack as business model
What is Substack? An overview of the newsletter publishing service
  • E-mail marketing

Paid newsletters are all the rage and attract a growing readership. As soon as you start looking into affordable newsletter publishers, sooner or later you’ll stumble across the online platform Substack. We’ll explain what Substack is and how you can subscribe to newsletters via the platform or create your own.

What is Substack? An overview of the newsletter publishing service