Newsletter

WordPress newsletter plugins compared
The best email newsletter plugins for WordPress
  • Blogs

Email marketing is a proven way to keep customers or users up to date – even in times of social media. WordPress newsletter plugins are the perfect tools to create digital newsletters and integrate them into your project. Read on to find out more about the best extensions for your privacy-compliant WordPress newsletter.  

The best email newsletter plugins for WordPress
Newsletter KPIs: indicators in e-mail marketing
Click rate & opening rate – newsletter KPIs in e-mail marketing
  • E-mail marketing

In e-mail marketing, KPIs (Key Performance Indicators) are extremely important for analyzing campaigns. Various indicators can help you to determine the final success rate of your marketing activities. But how exactly can you measure metrics like a newsletter’s conversion rate, opening rate, and click-through rate? And which other KPIs are important?

Click rate & opening rate – newsletter KPIs in e-mail marketing
Reasons to get your own email domain
Personal e-mail domains: professional communication on the web
  • Technical matters

A personal e-mail domain is a must in the commercial sphere. Conveying a professional image in your contact details will ensure that customers and businesses take you seriously. Find out about the advantages of having an individual mail domain and learn how to secure a personal e-mail address in just a few steps.

Personal e-mail domains: professional communication on the web
Google Alerts setup
Set up Google Alerts: How to get the best results
  • Web analytics

Google Alerts can help you stay up to date both in a private and a professional context without having to repeat a search to do so. We will explain how to set up Google Alerts and which search operators you can use to further improve your search results. This is the ideal way for you to use alerts to suit your purposes.

Set up Google Alerts: How to get the best results
Sending an e-mail: how does it work?
What happens when an e-mail is sent?
  • Technical matters

E-mails enable us to send messages and files around the world in seconds. E-mail correspondence is an indispensable part of everyday life for most internet users, but most users, however, don’t actually know how an e-mail is sent. A lot happens in the short time between a message being dispatched to it being delivered.

What happens when an e-mail is sent?
Set up a Postfix Mail Server With Dovecot and Squirrelmail on Ubuntu
Set up a Postfix Mail Server With Dovecot and Squirrelmail on Ubuntu 16.04
  • Technical matters

Learn how to set up a mail server on a Cloud Server running Ubuntu 16.04. This tutorial features Postfix as an SMTP server, Dovecot for POP/IMAP functionality, and Squirrelmail as a webmail program.

Set up a Postfix Mail Server With Dovecot and Squirrelmail on Ubuntu 16.04
Postfix Mail Server With Dovecot and RoundCube on CentOS 7
Set up a Postfix Mail Server With Dovecot and RoundCube on CentOS 7
  • Technical matters

Learn how to set up a mail server on a Cloud Server running CentOS 7. This tutorial features Postfix as an SMTP server, Dovecot for POP/IMAP functionality, and RoundCube as a webmail program.

Set up a Postfix Mail Server With Dovecot and RoundCube on CentOS 7
Create an E-mail Signature
Creating an e-mail signature – a step-by-step guide
  • Technical matters

Why bother creating an elaborate greeting at the end of an e-mail when you could simply let your e-mail program do the work for you? E-mail signatures have been a practical way to save time and provide the recipient with important information such as telephone number or homepage for a long time, and not just in office life. Links and images can even be seamlessly added in many cases. But how are...

Creating an e-mail signature – a step-by-step guide
IMAP or POP3: which e-mail protocol to choose?
IMAP or POP3 – comparing e-mail protocols
  • Technical matters

When you set up your e-mail account you will sooner or later be faced with the decision of choosing between IMAP or POP3. Both transfer protocols help you receive your e-mails. But what are the differences between IMAP and POP3? And when is it best to use which protocol?

IMAP or POP3 – comparing e-mail protocols
snackable content
Snackable content – bite-sized web content
  • Online sales

Snackable content has become an online marketing buzzword. The term refers to content on the web that can be taken in quickly and easily. Examples of snackable content include posts and tweets, pictures or memes, and short videos. Snackable content is designed to suit the average attention span of web surfers, and is usually sensationalist or emotional, designed to pique a reader’s interest...

Snackable content – bite-sized web content