Newsletter

Email archiving: laws and practices you should know

Email archiving: what all companies should know

We use emails every day in the office, as one of our principle forms of communication. So what are you supposed to do with the mountain of emails backlogged over the years? The answer is email archiving. This isn’t just a useful way to keep your inbox clean though: it’s also the law. Find out here about the importance of mail archiving and how it’s governed in the US and Canada.

Successful customer retention with newsletter marketing

E-mail marketing: finding success with professional newsletters

E-Mail marketing provides a direct and personalized way of delivering the recipient the information that they need. With individual newsletters and advertising mails, businesses can achieve a sustainable customer retention whether it involves interested parties, repeat customers, or business partners. The challenge lies in defining the exact target group and offering them interesting and highly...

Successful e-mail campaigns: how to reach your customers

Successful e-mail campaigns

E-mail campaigns are an important part of e-mail marketing. They are a great way of keeping your customers informed about company news and new products. But not every e-mail campaign is a success. We explain exactly what is meant by an e-mail campaign and the dos and don’ts you should consider so that your e-mails impress those who receive them.

Is there a future for e-mail communication?

E-mail is dead, long live e-mail!

The first ever e-mail was sent by the American, Ray Tomlinson, in October 1971. Fast-forward several decades and e-mail has developed into one of the most used internet services in the world, but are its days numbered? Will instant messengers and social media render e-mail useless for the digital generation? Current figures provide information, as well as a glimpse into the future of e-mail.

SMTP Server

What is an SMTP Server?

Anyone familiar with the technicalities of the e-mail sending process will invariably come across the term “SMTP server” at some point. But how exactly does this unit of hardware and software – which invisibly transports the typical consumer’s e-mail from A to B – work? Understanding how this type of server functions is information that can be used to your advantage when it comes to manually...

SMTP Relay

What is behind the term SMTP relay?

Server, service, protocol, or process? The definition of the term “STM relay” has fueled raging debate on the internet. What exactly are “smarthosts” and “open mail relays” in this context? Where do you get an “SMTP relay server” – and what do you need it for? The answers are simpler than expected and we will provide additional clues to better understand the subject of sending e-mails. Everything...

Newsletter KPIs: indicators in e-mail marketing

Click rate & opening rate – newsletter KPIs in e-mail marketing

In e-mail marketing, KPIs (Key Performance Indicators) are extremely important for analyzing campaigns. Various indicators can help you to determine the final success rate of your marketing activities. But how exactly can you measure metrics like a newsletter’s conversion rate, opening rate, and click-through rate? And which other KPIs are important?

Creating a newsletter: good content ensures success

Creating a newsletter – it all depends on the content

Many businesses use newsletter marketing as an important means for reaching their customers. A newsletter should offer value to the reader and not just be used as a cheap way of advertising. Stylish templates are appealing, but without relevant concepts and high-quality content a reader will quickly unsubscribe. Win them over with exciting content.

Creating a personalized newsletter template

Creating and designing newsletter templates

Nowadays, our e-mail inboxes are overflowing with newsletters. In order to make sure your business stands out from the wave of mail that floods in every day, you need more than just sound content and competitive offers. A professional, visually stimulating e-mail newsletter complete with a unique, personalized design optimized for smartphones, tablets, and computer screens can ensure your company...

SMTP

What is SMTP? Definition and basics

SMTP stands for “Simple Mail Transfer Protocol” – but it’s not that simple. E-mails do not simply travel directly from A to B, but go through several communication and transmission processes that the standard network protocol has been responsible for since the 1980s. As an electronic set of rules from the internet protocol family, SMTP (and its extension, ESMTP) determines important factors such...


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