SEO

hreflang: basics, examples and common errors
hreflang: The HTML attribute for multilingual websites
  • Search engine marketing

To offer a website in several languages is a challenge in every respect. Apart from the translation and preparation of the navigation elements and content, other aspects such as networking and search engine optimization of the different versions require effort and a planned approach. To make sure that all your efforts are not in vain, and that search engines like Google can identify all the...

hreflang: The HTML attribute for multilingual websites
WordPress multi language
How to build a multilingual WordPress website
  • Blogs

Increased traffic or visibility in search engines or an improved corporate image are just some of the advantages for setting up a multi language WordPress site. Find out when a multilingual site is suitable and which solutions are available for the implementation of your multilingual WordPress website.

How to build a multilingual WordPress website
SEO plug-ins for WordPress
These are the best WordPress SEO plugins
  • Blogs

The WordPress directory contains a huge number of SEO plug-ins that offer a large variety of features and functions. But what should a good WordPress SEO plug-in be able to do? And how do you decide which one best suits your needs? If you’re looking for answers to those questions, you’re in the right place. We’re going to take a look at three plug-ins that make optimizing your site for search...

These are the best WordPress SEO plugins
Blogging tips: SEO for blogs
How to do SEO for your Blog
  • Blogs

Without a doubt, high-quality, content-rich articles are the essence of a good blog. Due to the huge selection of blogs and high rate of competition, blog operators need to actively promote their web projects. Search engine optimization for blogs, in particular, is an often-underestimated means of increasing the reach of a blog and attracting readers from the target group.

How to do SEO for your Blog
Build photography website
Building a photography website – here’s what you should know
  • Website creation

With a well-designed website, photographers can get a good audience for their images without having to put in a lot of work. In this article, we’ll give you an overview of what components a website for photographers should have, what systems you can use to create a professional photography website cost-effectively, and how to get as many visitors as possible to your site.

Building a photography website – here’s what you should know
Artist website builder
Creating an artist’s website with website builder & Co.
  • Website creation

Is an artist website a must? Yes, it definitely is – if you want your art to keep up with the competition. To create an artist website, a sense of proportion and care in the selection and presentation of content is required. No matter how you choose to create your artist’s website – it requires some prior consideration of your own interests, of your portfolio, and of your budget.

Creating an artist’s website with website builder & Co.
Create FAQ page
Create FAQ page: Tips and tricks
  • Website creation

How do I know whether this size will fit? How can I return an item? And what payment options are available? Customers will always have similar questions when it comes to online purchases. It’s a good idea for companies to answer these common questions on their FAQ page. Find out here how to create an FAQ page, which questions are good questions, and how to identify them.

Create FAQ page: Tips and tricks
Backlink building
Backlink building: how to generate strong backlinks
  • Search engine marketing

Building backlinks is a part of search engine optimization. Google rates links leading to a site as recommendations and thus as an indication of their relevance to users. In addition to quantity, the quality of backlinks is included in this evaluation. Our article reveals how to generate strong backlinks and which mistakes to look out for to avoid being penalized by Google.

Backlink building: how to generate strong backlinks
Content delivery networks from a SEO point of view
Content delivery network (CDN) - SEO advantages
  • Search engine marketing

Content delivery networks (CDNs) provide website owners with a global web of servers. Depending on from where a user accesses a website, the closest server will respond and deliver the site’s static content as fast as possible. Although the user will not notice any of this, they undoubtedly benefit from the shorter loading times and optimal availability. Given that loading time and performance are...

Content delivery network (CDN) - SEO advantages
Content marketing – analyzing the results
Content analytics and measuring success right
  • Search engine marketing

Strategic planning, laborious implementation, targeted promotion – anyone looking to make content marketing a sustainable aspect of their advertising campaign has their work cut out. But just because the content is online and has acquired its first likes doesn’t mean that the work is over and it’s time to put your feet up. Long-term monitoring of results and the optimization of individual...

Content analytics and measuring success right