SEO

Search indexing
Search indexing content online: Functionality and optimization
  • Search engine marketing

Search indexing is carried out by Internet crawlers which analyze online content. Naturally, website operators want their website’s content to be listed accurately on Google and other search engines so Internet users can be directed to their websites. Keep reading to find out what a search engine index is, how it works, and what steps you can take to improve your website’s index.

Search indexing content online: Functionality and optimization
The best Google AdSense alternatives
The best Google AdSense alternatives
  • Online sales

More and more website operators are looking for alternatives to Google. Even when it comes to online marketing, it’s obvious that Google has a finger in every pie. But sometimes you have to rely on a different solution, for example, if you don’t pass the strict guidelines or find yourself blocked. This is often the case with Google AdSense, the advertising network for publishers. What are the...

The best Google AdSense alternatives
Google Core Web Vitals
Core Web Vitals: What’s the point of Google’s key figures
  • Search engine marketing

With the Web Vitals, Google provides meaningful key figures for search engine optimization. Using key figures from real user data, you can improve a user’s first impression of your own website and in doing so increase visitor satisfaction. In turn, Google rewards these efforts with a good ranking in its search results.

Core Web Vitals: What’s the point of Google’s key figures
WordPress SEO tips
WordPress SEO for beginners
  • Search engine marketing

SEO has always been important for online marketing. When it comes to e-commerce, if you don’t rank, you don’t sell. But many bloggers make the mistake of neglecting SEO methods. It’s possible to earn money with a blog, but the main focus should be on the content. The problem is that even the best content won’t be found by anyone if your WordPress site hasn’t been search engine optimized.

WordPress SEO for beginners
What is .com?
What is .com? The most popular top-level domain in the world
  • Domain extensions

The .com domain extension is the most used domain ending to specify web addresses. But what is .com and when did the top-level domain emerge? Find out what a .com domain is, why it is popular, and how you can register your own domain with .com.

What is .com? The most popular top-level domain in the world
Semantic Web
Definition of semantic web
  • Search engine marketing

Web 3.0 is just beginning. Thus far, the world wide web has primarily been used to link information and create a growing knowledge network. In order to answer user search queries more accurately, the semantic web teaches machines to process not only information, but also meaning. Find out how web semantics work.

Definition of semantic web
Use trust seals for a successful web store
Gain your customers’ trust with a trust seal
  • Online sales

If you run a web store, you’ll want users not only to browse your pages but to buy your products too. Getting a visitor to convert is your main focus. Quality content and strong references for your data security can strengthen users’ trust in your products. Trust seals can therefore help to clear any doubts users may have about the legitimacy of your web store.

Gain your customers’ trust with a trust seal
What is a footer?
What is a footer? Design and SEO tips for website footers
  • Website creation

The website footer is the visual end point of a website. A footer summarizes important and legally relevant information in the form of links. Where the content is well-considered, a footer seriously enhances the usability of a website, fosters user loyalty, and boosts a site’s SEO status. So, what information should be included in a footer?

What is a footer? Design and SEO tips for website footers
SEO guide for small businesses
The ultimate SEO guide for small businesses
  • Search engine marketing

For small businesses, SEO is about getting as many of the users, who are the most likely to buy their products and services, off the unpaid results of search engines like Google and into their website or store. This is also a key objective for larger businesses, but their starting point and key areas of focus often differ greatly from the SEO tactics that work best for small businesses. That is...

The ultimate SEO guide for small businesses
Register your business on Google
Register your business on Google: step-by-step tutorial
  • Search engine marketing

For local entrepreneurs and business owners, a Google business registration has become an indispensable marketing tool. But you don’t need to be an expert to take advantage of Google My Business. We’ve summarized the steps to register your business on Google My Business. Read on to find out how to get the most out of the platform.

Register your business on Google: step-by-step tutorial