Building backlinks is a part of search engine optimization. Google rates links leading to a site as recommendations and thus as an indication of their relevance to users. In addition to quantity, the quality of backlinks is included in this evaluation. Our article reveals how to generate strong backlinks and which mistakes to look out for to avoid being penalized by Google.
Content delivery networks (CDNs) provide website owners with a global web of servers. Depending on from where a user accesses a website, the closest server will respond and deliver the site’s static content as fast as possible. Although the user will not notice any of this, they undoubtedly benefit from the shorter loading times and optimal availability. Given that loading time and performance are...
Strategic planning, laborious implementation, targeted promotion – anyone looking to make content marketing a sustainable aspect of their advertising campaign has their work cut out. But just because the content is online and has acquired its first likes doesn’t mean that the work is over and it’s time to put your feet up. Long-term monitoring of results and the optimization of individual...
Search indexing is carried out by Internet crawlers which analyze online content. Naturally, website operators want their website’s content to be listed accurately on Google and other search engines so Internet users can be directed to their websites. Keep reading to find out what a search engine index is, how it works, and what steps you can take to improve your website’s index.
More and more website operators are looking for alternatives to Google. Even when it comes to online marketing, it’s obvious that Google has a finger in every pie. But sometimes you have to rely on a different solution, for example, if you don’t pass the strict guidelines or find yourself blocked. This is often the case with Google AdSense, the advertising network for publishers. What are the...
With the Web Vitals, Google provides meaningful key figures for search engine optimization. Using key figures from real user data, you can improve a user’s first impression of your own website and in doing so increase visitor satisfaction. In turn, Google rewards these efforts with a good ranking in its search results.
SEO has always been important for online marketing. When it comes to e-commerce, if you don’t rank, you don’t sell. But many bloggers make the mistake of neglecting SEO methods. It’s possible to earn money with a blog, but the main focus should be on the content. The problem is that even the best content won’t be found by anyone if your WordPress site hasn’t been search engine optimized.
The .com domain extension is the most used domain ending to specify web addresses. But what is .com and when did the top-level domain emerge? Find out what a .com domain is, why it is popular, and how you can register your own domain with .com.
Web 3.0 is just beginning. Thus far, the world wide web has primarily been used to link information and create a growing knowledge network. In order to answer user search queries more accurately, the semantic web teaches machines to process not only information, but also meaning. Find out how web semantics work.
If you run a web store, you’ll want users not only to browse your pages but to buy your products too. Getting a visitor to convert is your main focus. Quality content and strong references for your data security can strengthen users’ trust in your products. Trust seals can therefore help to clear any doubts users may have about the legitimacy of your web store.
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