SEO

What is Google My Business?
What is Google My Business? The Google business platform explained
  • Search engine marketing

What is Google My Business? And what benefits do local companies or businesses derive from this increasingly important business platform? Read on to find out more about the possibilities and functions of Google My Business, whether registration is worth it, and how you can manage your company presence on Google.

What is Google My Business? The Google business platform explained
Common SEO mistakes
The 6 common SEO mistakes you must avoid
  • Search engine marketing

This article will show you the key SEO mistakes beginners and experts make that can stop your site from ranking well on search engines. Find out how to avoid these common SEO mistakes and maximize your visibility on search engines.

The 6 common SEO mistakes you must avoid
The importance of URLs for SEO
The importance of URLs for SEO
  • Search engine marketing

In this article, you will learn the best practices for creating URLs that rank well on Google and help search engine crawlers to find your articles. By the end of this article, you will know how to create evergreen URLs that Google recognizes with keywords that can boost your rankings and generate more traffic.

The importance of URLs for SEO
Duplicate Content
Duplicate content: how to spot and avoid it
  • Search engine marketing

What is duplicate content? The term refers to pages or text modules that appear several times on a website or across domains. Duplicate content makes it difficult for search engines to display relevant content to users. Therefore, websites with duplicated content are downranked. Our article reveals how you can avoid and best deal with duplicate content.

Duplicate content: how to spot and avoid it
What are backlinks?
What are backlinks? An overview
  • Search engine marketing

Backlinks are links that lead from someone else’s website to your own. The links are important ranking factors that influence the ranking of your website in search engine results. This article reveals how backlinks are structured, what types of backlinks exist and why they’re important for search engine optimization.

What are backlinks? An overview
Competition analysis on the internet
Competition analysis: the best tools for checking out the competition
  • Web analytics

If you only base your web project on your own marketing ideas, you run the risk of prioritizing the wrong issues or losing sight of important tasks. To adapt your own campaign in terms of search engine optimization and advertising, you need to carry out a selective competitor analysis. But which tools provide the best options?

Competition analysis: the best tools for checking out the competition
Create resume website
Resume website: Apply with your own website
  • Website creation

It can be tough to stand out from the crowd when searching for jobs. But you can improve your chances by creating a resume website. A resume or CV website is a unique and useful way to show your motivation, CV, personality, and skills. Find out how to make a resume website and how you can use it as your digital business card.

Resume website: Apply with your own website
Alternatives to Google
Google alternatives at a glance
  • Search engine marketing

Numerous companies and nonprofit organizations offer web search services beyond the Google algorithm. The competition is usually stuck with an outsider status when it comes to their alternatives to Google but they also present interesting approaches and innovative business models that don’t necessarily rely on the advertising industry. The trend toward anonymous web searches is also starting to...

Google alternatives at a glance
Magento: an introduction to the open source software
What is Magento
  • CMS

Many contemporary content management systems such as WordPress and TYPO3 can be used to design and program web stores with the help of plugins. But depending on the CMS, plugins can be pretty inconvenient to manage, making them a poor choice for larger projects. Some content management systems like Magento, however, are specially tailored for e-commerce, and therefore present a considerably more...

What is Magento
PrestaShop – the modular system for e-commerce
PrestaShop: the shop platform with HQ in Europe and Miami
  • CMS

The search for the perfect software to meet your requirements of design and functionality for e-commerce can be a long and tedious affair. Some platforms just don’t quite give you the design you’re after, while others might look great but lack important shop functions like flexible payment methods, legal certainty, or optimization for mobile devices. PrestaShop was developed especially for...

PrestaShop: the shop platform with HQ in Europe and Miami