SEO

Build a restaurant website
Build a restaurant website: here’s how to make a restaurant website
  • Website creation

Across many industry sectors, a company homepage is vital these days – and the same applies to the restaurant industry. But every industry has different needs when it comes to creating an impactful website. A homepage for a restaurant has to whet a page visitor’s appetite and be informative at the same time. It should include the menu, opening times, route map, and a reservation system so that you...

Build a restaurant website: here’s how to make a restaurant website
What is a web crawler?
What is a web crawler: how these data spiders optimize the internet
  • Search engine marketing

Crawlers rove the web like digital spiders looking for web content, collecting data, and storing it in databases. They have become an integral part of the internet. So, how do web crawlers work and what kinds are there? Here, you will find the answers to these questions and learn how crawlers can be useful for optimizing your online marketing.

What is a web crawler: how these data spiders optimize the internet
Free tools for a successful online keyword research
Keyword research – part 2: research tools
  • Search engine marketing

Putting together a useful keyword set isn’t as simple as thinking up a couple of search terms and jotting them down in a brainstorming session. Keyword research experts know to check the relevance of their terms and to try out different keyword variants and combinations to improve their positioning in Google’s search engine results pages. The following keyword research tools are great ways to...

Keyword research – part 2: research tools
Keyword research
Keyword research – part 1: first steps
  • Search engine marketing

The world of search engine optimization revolves around keywords. Website operators looking to optimize their project for major search engines must find out how to get their search terms on the coveted top spots in the search engine results pages. To put it another way, on-page optimization can’t take place without first conducting keyword research. In the first part of our series, we introduce...

Keyword research – part 1: first steps
How can I increase my Alexa rank?
What is the Alexa ranking and how can I improve it?
  • Search engine marketing

The Amazon daughter company Alexa Inc. collects lots of data relating to how often and from where a website is visited, and then builds a ranking list from this data. But for many website operators, the Alexa rank is a bit of a mystery. How does the internet giant actually calculate the ranking, and what exactly does it signify? This digital guide offers the best tips and measures which can all...

What is the Alexa ranking and how can I improve it?
Image SEO: optimizing photos and images for Google
Image SEO: improve your Google ranking with image optimization
  • Search engine marketing

There’s no doubt that having engaging images on your website is of central importance. Photographs and graphics can be much more than just decorative; they can inspire visitors to read more content and possibly lead to conversions. Many webmasters neglect to take appropriate measures here. In adjusting the standard SEO of the website, all too often, little or no attention is paid to the search...

Image SEO: improve your Google ranking with image optimization
The most popular search engines for kids
Search engines for kids: The big web for small people
  • Search engine marketing

Even for young children, the World Wide Web is a very important tool for gathering information for doing homework and a wide array of other activities. In order for these younger internet users to only have access to content that is suitable for them, special search engines have been designed specifically for kids. They help to make sure that children do not come across harmful content, either on...

Search engines for kids: The big web for small people
SEO plugins for your browser
The most important SEO plugins for your browser
  • Search engine marketing

Before a website can be fully optimized for search engines, website operators must first see which areas have room for improvement. Analysis and evaluation of link profiles, meta tags, PageRank and many other factors is part of everyday life for SEO specialists. With the help of a variety of SEO tools, you can save yourself a lot of time and stress in SEO. Many of the best tools come as practical...

The most important SEO plugins for your browser
Google SEO tools
The most important Google SEO Tools at a glance
  • Search engine marketing

If you want to draw lots of visitors to your website, you first have to understand their online behavior. Ask questions such as: who are they? Where are they from? What are they searching for? And will they find the answer on my site? By using different Google SEO tools you can analyze these parameters and adjust your website accordingly.

The most important Google SEO Tools at a glance
What is search engine advertising (SEA)?
What is SEA? The basics of search engine advertising
  • Search engine marketing

With search engine advertising (SEA), you can embed links to your website in the exact place that internet users search for products and services like yours. How does SEA work? And how much does it cost to advertise with a search engine? Discover everything you need to know about SEA, including the Google AdWords’ bidding process, and to what extent SEA can help you achieve your business goals.

What is SEA? The basics of search engine advertising