Target Groups

How to write good SEO content?

How to write good SEO content?

If you are looking to write content that gets top rankings on Google you need to know much more than the cliché phrase ‘Content Is King’. We all know that content is crucial but how do you research a topic, which keywords do you use and what is the best way to write it? In this article you will learn about the most important techniques required for writing SEO content that gets top rankings on...

Website types

7 popular types of websites: Which is right for you?

There are more than 1.7 billion websites on the Internet. However, not all websites are created equal. If you want to be successful online, you will need a web page that engages your target group with its design, structure, and content. In this article, we will present the 7 most important website types. Use our overview to see which of them is the right choice for your company.

How to sell online

How to sell online: steps to successful sales on the Internet

Selling products online expands your sales potential almost exponentially. Full-time entrepreneurs aren’t the only ones who can make a living selling products. Seniors, students, or anyone who has left work can enter the online business world and make a profit. After all, established brands such as Amazon would not be possible without e-commerce.

Twitter Spaces

Twitter Spaces

Twitter is famous - and infamous - for its debate culture. On the platform, you’ll often find never-ending arguments or detailed stories despite the strict character limit. With Twitter Spaces, this should be able to happen a lot more easily and with fewer misunderstandings. Using your microphone and with an audience there, you can talk at length. What exactly can Twitter Spaces do?

Women in tech

Women in tech: Experiencing the highs and lows

Any workplace has its ups and downs, but this can be a little rougher for women in tech. The industry is competitive and challenging at the best of times and factoring in feelings of underrepresentation and having to fight biases, one has their work cut out for them. But there aren’t just challenges for women in tech – there are distinct high points too.

Different app formats: what is a web app?

What is a web app? Definition and examples

Apps come in all shapes and sizes nowadays – from native mobile apps designed for smartphones and tablets, to desktop installations for office management. And now, there’s a new form of application that works on all operating systems and devices: web apps. But what are web apps, what are their specific features, and how to they differ from native apps or indeed traditional websites? Let’s take a...

YouTube alternatives: an overview of the best portals

The 8 best YouTube alternatives at a glance

YouTube has revolutionized the internet: since it was founded, it has been inundated with video content and more than a billion users have been recorded. No other alternative has come close to this impressive number. But what are the other alternatives to YouTube and what do they have to offer? Here are the eight best YouTube alternatives at a glance.

Skype alternatives

The best alternatives to Skype: 14 free applications for video calls

For millions of people around the world, video chats and conferences are an essential part of daily life – for both work and leisure. When it comes to video telephony software and applications, Skype is one of the pack leaders. In fact, many people are unaware that there’s a considerable number of good alternatives to Skype on the market. Some of these programs even boast extra features that can’t...

How to use recommendation systems in e-commerce

Recommendation systems in e-commerce

Admittedly, automated systems also make mistakes, but overall, it’s quite impressive that online stores can suggest products that users like. By streaming movies and series, the respective platforms are able to 'learn' the users’ tastes and then generate playlists automatically. This isn’t a coincidence, but rather the ability of modern recommendation systems.

Customer journey mapping: targeting the customer

Customer journey mapping: the company from the customer perspective

Use customer journey mapping in order keep track of your customer’s behavior. Only those who qualitatively evaluate customer experiences’ on central contact points, so-called touchpoints, are able to sustainably improve the interaction with their target groups. In just six steps, we’ll show you how to create a customer journey map for optimizing the buying decision process.


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