Target Groups

Snapchat followers: Get more with these Snapchat tips

Snapchat followers: How do I give my channel more range?

Snapchat is only accessible via an app. This can make it difficult to extensively promote your account’s content and gain more followers on Snapchat – especially if part of your target group isn’t already on Snapchat and has to first install the app to visit your channel. But while the promotion of social media channels on other platforms such as Facebook or Instagram is easier, there are several...

Digital legacy

Digital legacy

Digital legacy is the term used to describe the majority of electronic information left behind by a person in the event of their death. Online profiles in social networks must be deleted or converted into memorial pages, current contracts need to be canceled, digital possessions need to be transferred, and much more. Those who carefully manage their digital estates throughout their lives are doing...

Linking restrictions due to ECJ judgement

Linking restrictions due to ECJ judgement

There are boundaries when it comes to linking. These boundaries have now been officially confirmed by the European Court of Justice (ECJ) in its judgement on the September 8th, 2016. Website operators that place hyperlinks with commercial intent are obliged to check the legality of the online content that is being linked to. According to the ECJ, private internet users aren’t expected to check,...

Free website builders: pros and cons

Free website builders: pros and cons

If you want to create your own website, there are a lot of different options available. Free website builders are a way to set up a website quickly and easily for free, with no experience necessary. These sites have built-in templates and intuitive functions that help make your website look professional at no extra cost. So why don’t all companies use them? There are pros and cons to free website...

Instagram for businesses: Instagram ads

Advertising on Instagram

When it comes to increasing brand awareness, Instagram is an invaluable tool for businesses. Besides making use of the platform’s regular functions, there are many interesting advertising options. As well as being able to make photo, video, and carousel ads, businesses can promote posts already published to their feed. Creating Instagram ads follows the same structure as with Facebook. If you’ve...

What is influencer marketing?

Influencer marketing: finding authentic brand ambassadors

Some are presenting beauty products on YouTube, others are sharing health tips on Instagram: (video) bloggers are the biggest new opinion makers online and have a huge influence over their fans and followers. The fact that their posts often feature links to shops and brands is no coincidence. Companies use influencers with a strong online presence to promote their brand or products to a built in...

How to write a briefing

How to write a briefing that results in the perfect text

If you commission someone to write copy, a copywriter briefing is the most important tool for communicating your ideas and specifications. Good text briefings are clear, precise, and highlight the most important content and key points of the commissioned text in such a way that writers can execute the assignments well. This step-by-step guide lays out which sub-items are essential to writing a...

Micro influencers: the better brand ambassadors?

Micro influencers and what they mean for social media marketing

In the world of social media marketing, micro influencers are gaining a more and more prominent role as brand ambassadors. Users are more inclined to trust ‘smaller’ opinion leaders and their recommendations, because they see them as more authentic and interact with them regarding a specific topic. Their credibility and expert status make them particularly appealing to brands, which is why micro...

Targeting

Targeting

Targeting is the magic word for online marketing. Advertising and online commerce are as global as the internet. In this vast content universe, you will find many potential customers. But widely spread marketing campaigns are expensive and often fail to make a direct impact on sales figures. As a regional service provider, you can achieve more by localizing your advertisements and as a specialized...

What is Twitch? TV for the gaming scene!

Twitch: TV for gamers

Despite slipping under the radar for many internet users, video streaming platform, Twitch, has quietly established itself as a new form of online entertainment, enjoyed by millions of people around the world. Using this platform, people can watch each other play video games, chat to other players, and celebrate the celebrities of a scene that many don’t even know exists. So, what is Twitch? In...


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