Tools

The Best Alternatives to Paint
An Overview of the Best Paint Alternatives
  • Online sales

Microsoft Paint is a classic among graphics programs. However, the software, which is standard on all Windows systems since Windows 95, has long since been surpassed by other software. That’s why Microsoft will not be developing the program any longer. Find out which free paint alternatives are available in this comprehensive review.

An Overview of the Best Paint Alternatives
Interactive content: unique content leads to success
Interactive content: basics, tips, and tools
  • Search engine marketing

Successful websites are increasingly characterized by excellent content marketing. Because it is important for website operators to provide their users with the best possible information, usability, and entertainment, they want to stand out from the competition. In particular, interactive content plays an important role: if the visitor can interact with it, this will increase their length of stay....

Interactive content: basics, tips, and tools
Testing-Tools: a guide to A/B testing programs
Testing-Tools: The best applications for A/B testing
  • Web analytics

Website optimization is more than just SEO: throughout your efforts to optimize your own website for Google etc., you should not lose sight of the actual person who is visiting the site. Factors such as usability, design, and content are critical when it comes to achieving the desired conversions. Anyone who does not want to be restricted to a single version from the beginning can use A/B testing...

Testing-Tools: The best applications for A/B testing
Google Data Studio for visual data analyses
Google Data Studio: setting the scene with your data
  • Web analytics

Data analysis is a purely theoretical matter for most people. But in order to provide the customer with information, it’s important to be able to visualize sets of data. With Google Data Studio, you can summarize data from different sources into one handy report. Our guide gives you an overview of Google’s latest offering.

Google Data Studio: setting the scene with your data
Zend Framework: the PHP web application architecture
Zend Framework: the open source architecture simplifies the development of your web application
  • Web development

The Zend Framework provides a professional structure for the development of different web applications. For example, you can program e-commerce as well as content projects and SaaS projects using the PHP script collection, saving you lots of time due to the ready-made components. In our guide, you can find out which features you can implement with the framework and which important role the...

Zend Framework: the open source architecture simplifies the development of your web application
Measuring success with Twitter analytics
Twitter Analytics: Twitter for businesses – Part 2
  • Social media

Using Twitter for social media marketing can be very time consuming. To further a company’s ability on Twitter, a business can draw on tools for support. Whether for the publishing of tweets, editorial planning, overall timing, or growing a following, there is a helpful tool for every aspect of Twitter. But an all-around analysis of a Twitter account can also assist your marketing approach. For...

Twitter Analytics: Twitter for businesses – Part 2
Slack – modern, in-house communication
What is Slack – what can it be used for?
  • Social media

What is Slack? This program with its memorable name is used for internal company communication but what exactly can Slack do? And is it worth switching over to it? We outline some of Slack’s key features so you can decide for yourself whether the new Silicon Valley program might be something for you or your company.

What is Slack – what can it be used for?
Bonjour: Software for zero configuration networking
Bonjour: What’s behind the zeroconf implementation
  • Know-how

Manually organizing a large local network can be a nerve-wracking and very complicated matter. Without your own DHCP and DNS servers to support you in the distribution of addresses and name resolution, all IPs would have to be entered manually and also updated independently if changes are made in the network. Zeroconf implementations like Bonjour, which connect network components without almost no...

Bonjour: What’s behind the zeroconf implementation
How does tag management work?
Tag management: basics & systems
  • Web analytics

What’s important here is: data, data, data. Big data is no longer a buzzword and web analysis has become one of the most important disciplines in the context of marketing. After all, you can’t optimize your website and increase your conversion rate if you don’t understand the user by closely tracking their activities. A basic requirement of web analysis is to collect user information using...

Tag management: basics & systems
Find success with the right social media tools
Social media tools
  • Social media

In the world of social media marketing, the key to commercial success is a balancing act. A like here, a share there. Getting those Twitter follows is an art: combining regular updates with engaging content that is of interest to your target group. Social media tools can help to break this daunting task into manageable chunks.

Social media tools