The beginning of all social media efforts: running a critical inventory on your company or business. How well known is my brand within the biggest social networks? In what context do mentions of my products or services arise? On which platforms do these discussions occur? Social media monitoring (SMM) can deliver valuable information on this front. Different tools can assist you in keeping track...
Twitter is famous - and infamous - for its debate culture. On the platform, you’ll often find never-ending arguments or detailed stories despite the strict character limit. With Twitter Spaces, this should be able to happen a lot more easily and with fewer misunderstandings. Using your microphone and with an audience there, you can talk at length. What exactly can Twitter Spaces do?
Could you be prone to FOMO like many other people? When scrolling through Instagram, suddenly your own life can seem dull in comparison. At a family lunch, you might have an irresistible urge to check your phone. And after turning down a barbecue with friends because of a prior commitment, you nervously check Facebook feed for updates. We’ll tell you how to deal with FOMO.
What does lol mean? Anyone who regularly spends time online has surely encountered the expression before. The Internet is home to numerous expressions that might appear cryptic to the uninitiated. Luckily, it’s pretty easy to catch on quickly. Keep reading to find out what lol stands for, how to use it, and what other online abbreviations you should be aware of.
Practically every successful company has a Twitter account, and for good reason: the service is instant and interactive, making it a great way to keep your finger on the pulse. The social media platform can monitor trends and developments in real time, which can be both a brilliant opportunity and a monumental challenge for building a strong marketing campaign. So how does Twitter work, and what’s...
Hashtag marketing has become an important part of social media marketing. Companies use hashtags across their social networks to increase the reach of their posts and encourage interaction from users. In this article, you’ll find examples of well-executed hashtag campaigns on Instagram, Facebook, and more. We also provide a number of tips on how to successfully implement hashtags into your...
JOMO (joy of missing out) is the antithesis of FOMO (fear of missing out). Younger people especially are discovering the joy of missing out for themselves. They’re enjoying the moment, instead of chasing after trendy events and comparing themselves to others on social media. JOMO is a response to the increasing levels of stress associated with the modern world of work and social pressures.
Social commerce connects online stores with social media networks to improve sales. In this way, small and medium-sized businesses can expand their customer base and boost revenue. But in order to employ social commerce effectively and develop a long-term strategy, retailers must understand its peculiarities.
Texts, images and videos are all online content, and this content is often used by brands and companies for marketing purposes when created by independent consumers. User generated content is an inexpensive and effective way to increase awareness and customer loyalty. In the following article you will learn all about consumer generated content and what advantages this content format has.