Twitter

Information overload – too much advertising?
Information overload in the era of mass media
  • Online sales

Every day we are bombarded with adverts and messages loaded with all sorts of information. And there are those that argue that globalization has meant that the market has become saturated with products. Many consumers feel overwhelmed by the sheer amount of information. This so-called information overload means that consumers take in hardly any adverts anymore. Here you can find out exactly what...

Information overload in the era of mass media
Social Plugins | boost interactivity on your website
Social plugins: expand your outreach on Facebook, Twitter, Pinterest, et al.
  • Social media

Link your online project with your social media presence and enable cross-site interactions with the help of social plugins. By enabling like, share, and comment functions, website owners can increase the outreach of text posts, images, and videos exponentially, thanks to the ever-growing social media user base. Implementing social media plugins into your website can help you transform visitors...

Social plugins: expand your outreach on Facebook, Twitter, Pinterest, et al.
Twitter Ads: Advertising on Twitter
Twitter Ads: Twitter for businesses – part 3
  • Social media

Advertising campaigns on social media need to be well organized. As a huge market in which each social media platform follows its own rules, each also requires its own strategies. On Twitter, you advertise with so-called ‘Twitter Ads’. But what exactly are Twitter ads, and what sort of campaigns does Twitter offer? What does the pricing model for advertising on Twitter look like? How can you...

Twitter Ads: Twitter for businesses – part 3
Measuring success with Twitter analytics
Twitter Analytics: Twitter for businesses – Part 2
  • Social media

Using Twitter for social media marketing can be very time consuming. To further a company’s ability on Twitter, a business can draw on tools for support. Whether for the publishing of tweets, editorial planning, overall timing, or growing a following, there is a helpful tool for every aspect of Twitter. But an all-around analysis of a Twitter account can also assist your marketing approach. For...

Twitter Analytics: Twitter for businesses – Part 2
Micro influencers: the better brand ambassadors?
Micro influencers and what they mean for social media marketing
  • Social media

In the world of social media marketing, micro influencers are gaining a more and more prominent role as brand ambassadors. Users are more inclined to trust ‘smaller’ opinion leaders and their recommendations, because they see them as more authentic and interact with them regarding a specific topic. Their credibility and expert status make them particularly appealing to brands, which is why micro...

Micro influencers and what they mean for social media marketing
Find success with the right social media tools
Social media tools
  • Social media

In the world of social media marketing, the key to commercial success is a balancing act. A like here, a share there. Getting those Twitter follows is an art: combining regular updates with engaging content that is of interest to your target group. Social media tools can help to break this daunting task into manageable chunks.

Social media tools
Microblogging: quick blogging made easy
Microblogging: a new way to blog
  • Social media

Microblogging is a form of blogging that involves publishing short, quick-to-the-point messages. A variety of apps and websites use microblogging and thereby attract millions of users. But what is behind the immense success of microblogging platforms? An introduction to the most popular and widely-used microblogging services and how to use them.

Microblogging: a new way to blog
How to get more Twitter followers
How to get more Twitter followers
  • Social media

The social networking platform, Twitter, has established itself as a social media giant. Public figures, political parties, associations, and businesses all make use of the numerous marketing opportunities this platform offers. Unlike other similar services, Twitter allows direct advertising. Your success mostly depends on your active follower-base which will only grow if you publish informative...

How to get more Twitter followers
IFFT—find out how to improve your workflow
More productivity with IFTTT
  • Social media

The web service IFTTT lets users automate the processes of over 200 different web applications, services, and devices according to rules defined by users. The rules, also known as recipes, fall into one of two categories: 'if recipes' made of one component, and 'do recipes' composed of two. Many pre-packaged recipes can be found online, and can be easily tested, even by beginners. ...

More productivity with IFTTT
Successful social media marketing
Social media marketing: using likes to your advantage
  • Social media

There’s more to social media than cat videos and vacation selfies. Over the past few years, marketing managers have discovered the great potential of different social media channels. Almost every business uses Facebook as a marketing platform, and many have discovered that this social network is about more than just managing the business’ image and strengthening a brand name. Social media...

Social media marketing: using likes to your advantage