Usability

A/B testing: statistic problems and other obstacles
Statistic problems and other obstacles with A/B testing
  • Web analytics

Website usability tests are a common method of optimizing your web project. A/B testing is especially popular and this method consists of comparing two variants of a page with each other. However, actually implementing and analyzing one of these tests isn’t easy, even with powerful tools. Statistic problems and poor decisions quickly lead to you defeating the purpose of the optimization.

Statistic problems and other obstacles with A/B testing
A/B testing for website optimization
What is A/B testing?
  • Web analytics

Teaser Your product range is complete, the technical implementation is finished, and with the help of web designers and graphic designers, you have created the perfect visual concept for your online store. But what happens if clicks and conversions fail to materialize? Sometimes it’s down to a small aspect like a color, a button, or how single elements are arranged: any of these can dissuade...

What is A/B testing?
KPIs in online marketing
Key performance indicators (KPIs) in online marketing
  • Web analytics

In the world of online business there are various performance indicators which are used to measure the success or failure of a business. In the e-commerce and publishing sector, analytical tools enable you to develop various optimization measures based on KPIs as well as allowing you to get the most out of individual pages and campaigns. The tools can be used to uncover any weaknesses and show...

Key performance indicators (KPIs) in online marketing
Tips for successful A/B testing
6 tips for significant A/B tests
  • Web analytics

Your website or online store is finally ready, but you still need to adapt and optimize it. Even small changes, such as the position of a form or CTA buttons, can have a positive impact on your business. Running simple A/B tests enable you to check certain hypotheses and test them accordingly. But if you decide to use A/B testing to help your company succeed, you need more than just the right...

6 tips for significant A/B tests
Second screen for online advertising
Second screen: when one simply isn’t enough
  • Online sales

For many users, one screen is simply not enough. Dubbed by marketers as second screen, this phenomenon describes the new usage patterns of the smartphone generation. What’s meant here concretely is the simultaneous usage of multiple devices. Both television broadcasters as well as advertisers seek to use this advertising channel to their advantage for winning over potential customers. Find out...

Second screen: when one simply isn’t enough
Word Styles: Creating and Modifying Styles in Word
Using, creating and customizing Word styles
  • Online sales

It’s often very time consuming to format each and every heading of a document individually, especially for lengthy, complex documents. Font, font size, font color – these features, among others, must be consistent within a document to achieve a uniform layout. Word styles allow you to easily format and edit a text, making significant and otherwise tedious adjustments to features such as a table of...

Using, creating and customizing Word styles
Adblockers’ impact on web development
Adblockers’ impact on web design and web development
  • Web design

Approximately a quarter of all internet users in the United States use adblockers in order to circumvent pop-ups or ad banners. And while it may be nice to peruse through your favorite content unhampered by advertising, these extensions cut into the profits of both advertisers as well as those running ads on their brand or company. However, only few seem to be aware of the fact that it’s precisely...

Adblockers’ impact on web design and web development
Sitemap
Sitemaps – Here’s what you need to know
  • Website creation

Sitemaps belong to the standard features of a website, but they seem to be gradually disappearing from the World Wide Web. Some online presences hide the navigation file or even forgo it completely. We explain why search engines like Google still give sitemaps a lot of attention, how important sitemaps are for SEO as a result, and how you can create sitemaps yourself – manually or with a sitemap...

Sitemaps – Here’s what you need to know
Reading habits on the web
Reading habits on the web: keep your online content snappy
  • Web design

When it comes to content design, trends are always moving forward. Long-established patterns in the offline world have moved into the digital age and evolved into a whole new way of reading web pages. In both conveying and consuming information, our online behavior has changed our communication and reading habits. Online content is now scanned rather than read word-for-word. These developments...

Reading habits on the web: keep your online content snappy
Intelligent search: using the search function
Intelligent search: a user-friendly search bar for your online shop
  • Website creation

For many customers, the search bar is the first port of call when visiting an online shop. It is the most important tool for research and shopping online; something which most e-commerce retailers have been aware of now for quite some time. But a search bar is often not enough. Many retailers choose to use very basic standard solutions, despite the fact that an intelligent search with features...

Intelligent search: a user-friendly search bar for your online shop