YouTube

How viral marketing works

Viral marketing: digital word of mouth

Targeted and intelligent advertising is the key to a company’s success – online as well as offline. In the ideal case, your own messages and content are so good that they will spread quickly, like a virus. Sometimes when advertising messages run under their own momentum, problems such as chaotic situations and reputation damage occur. But if you practice viral marketing correctly, you have the...

What is YouTube Stories?

YouTube Stories: The video platform now offers a Story function

In order to remain at the forefront of the social media world, even pioneers like YouTube must be guided by younger competition from time to time. Youtube has therefore decided to introduce another communication channel in addition to the Community feature. Like Snapchat and Instagram, the video platform now has a Story feature that allows you to share short videos with your followers. Originally...

What is influencer marketing?

Influencer marketing: finding authentic brand ambassadors

Some are presenting beauty products on YouTube, others are sharing health tips on Instagram: (video) bloggers are the biggest new opinion makers online and have a huge influence over their fans and followers. The fact that their posts often feature links to shops and brands is no coincidence. Companies use influencers with a strong online presence to promote their brand or products to a built in...

Social bots

Social bots – the technology behind fake news

Sensational election results and influencing public opinion – these are both associated with social bots. They are known as being digital opinion leaders that represent extreme political positions on social networks or to simply start disagreements. This technology influences what we think and feel. But what is the real danger of social bots? How influential are they, and how can you protect...

Micro influencers: the better brand ambassadors?

Micro influencers and what they mean for social media marketing

In the world of social media marketing, micro influencers are gaining a more and more prominent role as brand ambassadors. Users are more inclined to trust ‘smaller’ opinion leaders and their recommendations, because they see them as more authentic and interact with them regarding a specific topic. Their credibility and expert status make them particularly appealing to brands, which is why micro...

Twitch Streaming: Tutorials for PC, PS4 and Xbox

Twitch stream tutorial: how do you stream on Twitch?

Twitch has become of the most popular streaming platforms worldwide in recent years. Gamers in particular, will get their money’s worth with the wide range of video game broadcasts. But what exactly are the requirements and challenges that need to be met or mastered when publishing and maintaining a stream on Twitch? Our Twitch Stream tutorial provides guides for PC, Xbox, and PlayStation users.

Web app of the week: Can I Stream.It?

Web app of the week: Can I Stream.It

Nowadays, there’s an online search engine for practically every kind of product and service imaginable, whether it’s the nearest shopping mall, the best restaurants in town, or the perfect video stream. In order to find and compare legal streaming services and find the best selection of videos, films and series on offer, it’s worth checking out our web app of the week, CanIStream.It.


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