What does a good logo look like? A new study
Branding: how effective are the best-known logos
  • Web design

We are constantly surrounded by company logos: but just how closely do we actually look at these graphics? A study titled ‘Branded in Memory’ has gone ahead and tested this: how well can people draw a well-known logo from memory? Over 150 men and women, young and old, attempted this and in part managed to achieve very good results. The main take away was that basic structure and strong colors are...

Branding: how effective are the best-known logos
Cease-and-desist letters in e-commerce
Copyright law in e-commerce
  • Digital law

Legal disputes don’t necessarily have to be settled in court. In many cases, copyright law-related issues can be resolved outside of court using a cease-and-desist letter. In this guide, we provide an overview of what you should include in an official warning as well as a guide to responding to legal warnings.

Copyright law in e-commerce
WCAG: guidelines for web accessibility
WCAG - W3C guidelines for easily accessible web content
  • Web development

The W3C’s Web Content Accessibility Guidelines (WCAG) offers website operators a list of suggestions for the creation of making their web offers accessible. To this end, WCAG is based on 4 principles: Perceptibility, usability, intelligibility, and robustness. These are supported by 12 fundamental guidelines on how to tailor web content for people with sensory, motor, or cognitive limitations.

WCAG - W3C guidelines for easily accessible web content
Zend Framework: the PHP web application architecture
Zend Framework: the open source architecture simplifies the development of your web application
  • Web development

The Zend Framework provides a professional structure for the development of different web applications. For example, you can program e-commerce as well as content projects and SaaS projects using the PHP script collection, saving you lots of time due to the ready-made components. In our guide, you can find out which features you can implement with the framework and which important role the...

Zend Framework: the open source architecture simplifies the development of your web application
Reading habits on the web
Reading habits on the web: keep your online content snappy
  • Web design

When it comes to content design, trends are always moving forward. Long-established patterns in the offline world have moved into the digital age and evolved into a whole new way of reading web pages. In both conveying and consuming information, our online behavior has changed our communication and reading habits. Online content is now scanned rather than read word-for-word. These developments...

Reading habits on the web: keep your online content snappy
Intelligent search: using the search function
Intelligent search: a user-friendly search bar for your online shop
  • Website creation

For many customers, the search bar is the first port of call when visiting an online shop. It is the most important tool for research and shopping online; something which most e-commerce retailers have been aware of now for quite some time. But a search bar is often not enough. Many retailers choose to use very basic standard solutions, despite the fact that an intelligent search with features...

Intelligent search: a user-friendly search bar for your online shop
Introduction to Node.js
Node.js: the JavaScript runtime environment at a glance
  • Web development

With the software platform, Node.js, you can use JavaScript server-side and benefit from the asynchronous, event-based programming and the range of options for developing server applications. In this Node.js tutorial, we give you an overview of the program’s modular structure, explain how you can install program modules at any time using the integrated package manager, NPM, and use them to set up...

Node.js: the JavaScript runtime environment at a glance
The inverted pyramid principle: how it works
The inverted pyramid: how to optimize your writing style for online reader behavior
  • Web design

We read online texts differently to how we read printed newspapers: Online, we quickly skim through the most important paragraphs, filter through the relevant information, and click on the next link. The requirements for a text are clear: information must be easily and quickly found. The most effective way to achieve this is by using the inverted pyramid principle. Our article explains what this...

The inverted pyramid: how to optimize your writing style for online reader behavior
SVG format: how to embed SVG vector graphics
SVG format: how to embed graphic files into your website
  • Website creation

Increasing the size of a raster graphic beyond its actual resolution comes with a loss of quality, which can lead to serious problems in your responsive web design, including increased loading times and a lower ranking in search engine results pages. Optimizing GIF, PNG, and JPG images to display properly across different devices can rapidly turn into a mammoth task. Because of this, vector...

SVG format: how to embed graphic files into your website
Creating a forum: how it works
Creating a forum: the best options
  • Website creation

Despite social networks such as Facebook becoming more and more popular, internet forums for free communities are still in as much demand as ever. Thanks to their exclusivity, traditional communication platforms maintain their place online and enhance numerous web projects. What are the possibilities for creating your own forum?

Creating a forum: the best options

Websites

IONOS Website Guide: website advice for all

A website isn’t just a website – these days, there are countless ways to create an online presence in a way that matches your expectations. The ‘Websites’ section of the IONOS Digital Guide offers detailed information about creating, managing, and optimizing websites as well as facts and general background information on the World Wide Web. For a closer look, you can also explore one of several subcategories about different topics. Here, we present website advice for everyone, from mere enthusiasts to qualified professionals.

What’s in the IONOS Website Guide?

The ‘Websites’ section is one of six main categories in the IONOS Digital Guide. ‘Websites’ is then broken down into four further subcategories: ‘Website creation, ‘Web design’, ‘Web development’, and ‘Digital law’. While ‘Website creation’ focuses primarily on the technical aspects of internet sites, ‘Web design’ articles look at the optical makeup of content, in particular the use of text, images, and responsive displays through HTML or CSS. ‘Web development’ covers the use of scripting languages, like PHP or JavaScript, as well as specific tools for the development of internet services. But basic information about the standards and trends of website development can also be found here. The subcategory ‘Digital law’ presents online laws and practices, like image usage rights and privacy policies.

Website advice for beginners, advanced users, and professionals

The Website Guide serves as an information portal for small and medium-sized companies, along with developers, web designers, technology lovers, and general internet enthusiasts. Many articles on the IONOS Digital Guide require little background knowledge, though some are also aimed at more experienced users. Beginners can enjoy posts on topics like ‘What exactly is a website?’, ‘The basics for modern web development’, or ‘How are websites accessed?’, while more advanced readers can broaden their knowledge of specific topics with comprehensive articles and tutorials. So whether you are a novice, an advanced user, or a professional: our handy Website Guide has plenty of useful tips and tricks to help you become an expert on the World Wide Web.