What constitutes a good landing page?
The landing page: digital point of entry for potential customers
  • Website creation

Successful online marketing is based on taking various measures for acquiring customers. One of the most important tools is the landing page. Landing pages direct users from the search results list or from an advertising banner specifically to a commercial offer that can be used immediately. With well-placed interactive elements, good landing pages encourage users to carry out transactions and...

The landing page: digital point of entry for potential customers
How to save a website as a PDF
Free tools for saving websites as PDFs
  • Website creation

Those who want to save a website as a PDF can do so with the help of a wide range of programs. But conversions often have their drawbacks: many applications don’t transfer internet content completely true to their original form. Some programs, however, prove that it doesn’t always have to be this way. We present some of the best ones.

Free tools for saving websites as PDFs
Tutorial: Microdata markup with Schema.org
How to tag your website with microdata according to Schema.org
  • Website creation

Microdata offers a simple and flexible meta syntax for semantically tagging website content. Using a unified markup format according to Schema.org ensures high compatibility with web browsers and search engine crawlers. Reap the benefits of extending search results, like rich snippets or breadcrumbs, by tagging your HTML code with Schema.org microdata syntax.

How to tag your website with microdata according to Schema.org
Web App Of The Week: WhatTheFont
Web app of the week: WhatTheFont
  • Web design

The WhatTheFont tool from MyFonts allows you to find the web fonts you love. The latest winner of our ‘Web App of the Week’ series, this free tool identifies typefaces based on the nuances in their own, unique designs. All you need is a screenshot of some sample text; WhatTheFont does the rest for you.

Web app of the week: WhatTheFont
The basics of trademark law
The main points on trademark law and brand protection
  • Digital law

It makes sense for companies to protect their brand as early on as possible. This is how they safeguard themselves and their legal department from any troubles, and stop their competition from profiting from their good image and reputation. It’s also worthwhile for young online companies to do the same because the brand name doesn’t just carry prestige, but also security and money. Read on to...

The main points on trademark law and brand protection
Web app of the week: CA App Synthetic Monitor
CA App Synthetic Monitor: speed test for your website
  • Web development

In this week’s edition of our web app of the week, we’ll be taking a closer look at the CA App Synthetic Monitor. This website tester checks the loading time of any web project from several server locations worldwide in seconds using nothing more than a URL. We’ll analyze how this app works and the importance of website speed to the success of your online project.

CA App Synthetic Monitor: speed test for your website
Web app of the week: Paletton
Web app of the week: Paletton
  • Web design

Are you on the lookout for a harmonious color scheme for your website, presentation, or infographic? The color scheme designer Paletton offers exactly that. With our web app of the week you can create complementary color palettes and export them as style sheets or Swatch file for Photoshop in next to no time.

Web app of the week: Paletton
Copyrighting software
My program, your program: copyrighting software
  • Digital law

Many developers are now idolized, and with the right idea and snippet of code you could be as successful as most of Hollywood. Musicians and writers often find themselves having to deal with plagiarism, imitators, and free-riders, which is a problem that many developers also face. Their software can easily be stolen and copied. Register your software and you can rest assured that you’re covered if...

My program, your program: copyrighting software
Accelerated Mobile Pages (AMP)
Accelerated Mobile Pages (AMP)
  • Website creation

A major concern on all web developers’ to-do lists is making sure their website is user-friendly. Responsive web design and accessibility measures enable you to respond to increasing global mobile traffic without neglecting layout and design. From data published in February 2016, it is obvious that Google’s Accelerated Mobile Pages now provide a new tool in the fight for fast loading times and...

Accelerated Mobile Pages (AMP)
Overview of Schema.org
What is Schema.org?
  • Website creation

Structured data is the only pathway to web 3.0. Web owners wishing to enlist the help of web crawlers or screenshots with semantic notation have an enormous choice of markup vocabularies to select from. The collaborative project Schema.org seeks to make this task a more manageable feat. The standardized markup is based on an agreement between the leading search engine providers of Google,...

What is Schema.org?

Websites

IONOS Website Guide: website advice for all

A website isn’t just a website – these days, there are countless ways to create an online presence in a way that matches your expectations. The ‘Websites’ section of the IONOS Digital Guide offers detailed information about creating, managing, and optimizing websites as well as facts and general background information on the World Wide Web. For a closer look, you can also explore one of several subcategories about different topics. Here, we present website advice for everyone, from mere enthusiasts to qualified professionals.

What’s in the IONOS Website Guide?

The ‘Websites’ section is one of six main categories in the IONOS Digital Guide. ‘Websites’ is then broken down into four further subcategories: ‘Website creation, ‘Web design’, ‘Web development’, and ‘Digital law’. While ‘Website creation’ focuses primarily on the technical aspects of internet sites, ‘Web design’ articles look at the optical makeup of content, in particular the use of text, images, and responsive displays through HTML or CSS. ‘Web development’ covers the use of scripting languages, like PHP or JavaScript, as well as specific tools for the development of internet services. But basic information about the standards and trends of website development can also be found here. The subcategory ‘Digital law’ presents online laws and practices, like image usage rights and privacy policies.

Website advice for beginners, advanced users, and professionals

The Website Guide serves as an information portal for small and medium-sized companies, along with developers, web designers, technology lovers, and general internet enthusiasts. Many articles on the IONOS Digital Guide require little background knowledge, though some are also aimed at more experienced users. Beginners can enjoy posts on topics like ‘What exactly is a website?’, ‘The basics for modern web development’, or ‘How are websites accessed?’, while more advanced readers can broaden their knowledge of specific topics with comprehensive articles and tutorials. So whether you are a novice, an advanced user, or a professional: our handy Website Guide has plenty of useful tips and tricks to help you become an expert on the World Wide Web.