Image editing apps: the best mobile photo tools

Image editing: the best apps for iOS and Android

For many years now, optimizing images on a smartphone or tablet has been viewed as just another step in the photography process. With digital technology becoming ever more sophisticated, photo-editing apps that can be installed directly on mobile devices look and perform in an increasingly similar manner to their desktop predecessors, saving users from the tedious task of editing on a PC. But what...

What does a good logo look like? A new study

Branding: how effective are the best-known logos

We are constantly surrounded by company logos: but just how closely do we actually look at these graphics? A study titled ‘Branded in Memory’ has gone ahead and tested this: how well can people draw a well-known logo from memory? Over 150 men and women, young and old, attempted this and in part managed to achieve very good results. The main take away was that basic structure and strong colors are...

Screenshots on Mac and Windows

The best screenshot tools at a glance

A picture says more than a thousand words – at least sometimes. Instead of having to describe what you see on your monitor or display to others, all you need to do is send a screenshot. Easy-to-use screenshot software or apps let you create, annotate, or highlight an image within seconds and send it to your contacts. We present some screenshot tools that make your daily work easier.

Photo editing software: testing free tools

Testing the best free photo editing software

If you want to edit images, you don’t always need to pay for a pricey tool like Photoshop. The market offers various image processing programs that are both free and highly functional. As well as classic desktop programs, online applications are playing an increasingly important role. But how do you find the software that best suits your needs? Our guide provides you with information and tips...

What are the alternatives to Picasa?

The most popular Picasa alternatives at a glance

Ever since Google discontinued the popular photo editing and management software, Picasa, many former users have been looking for good Picasa alternatives. There are numerous programs to choose from that often offer the same, or at least similar, features as the trusted Google tool. Our guide offers a practical overview of the best alternatives to Picasa.

Reading habits on the web

Reading habits on the web: keep your online content snappy

When it comes to content design, trends are always moving forward. Long-established patterns in the offline world have moved into the digital age and evolved into a whole new way of reading web pages. In both conveying and consuming information, our online behavior has changed our communication and reading habits. Online content is now scanned rather than read word-for-word. These developments...

The inverted pyramid principle: how it works

The inverted pyramid: how to optimize your writing style for online reader behavior

We read online texts differently to how we read printed newspapers: Online, we quickly skim through the most important paragraphs, filter through the relevant information, and click on the next link. The requirements for a text are clear: information must be easily and quickly found. The most effective way to achieve this is by using the inverted pyramid principle. Our article explains what this...

How to create the perfect style guide for your website

Web style guides – a detailed design concept for your website

Fixed guidelines about design and branding are essential for a professional and serious web presence. Companies usually outline these in what’s known as a style guide. These serve as outlines for web designers and editors, and have the aim of presenting companies or institutions as one single entity across all media – including their website and social media accounts. But what does this actually...

Graphical user interface: a successful UI

Graphical user interface: what makes a good user interface?

User interface is one of the most important keywords in modern web design and software development. Graphical user interfaces are currently relevant for both disciplines. Besides these, there are also numerous other interfaces — ranging from voice user interfaces to brain-computer interfaces. These interfaces enable interactions to take place between man and machine. Here, we provide an overview...

Web design trends: one page design

One page design: anything but one-dimensional

The one pager is a new trend in web design: more and more companies are choosing to present their products, campaigns, or project websites in a single page design. This means users navigate their way through a single HTML page by scrolling and exploring content. These minimalistic websites focus on storytelling, aiming to create an intuitive user experience – but they’re not suitable for every...


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