There’s a control phase in every website relaunch. In the first few days after the restructuring, you should monitor the site heavily. This gives website operators the chance to register negative effects, identify sources of error, and promptly start any countermeasures that are needed.
Successful online marketing is based on taking various measures for acquiring customers. One of the most important tools is the landing page. Landing pages direct users from the search results list or from an advertising banner specifically to a commercial offer that can be used immediately. With well-placed interactive elements, good landing pages encourage users to carry out transactions and...
Live chat support is becoming an increasingly popular way of offering customer service for online businesses, and all you need is software and a code to get started. However, maintenance of a live chat service is expensive and time-consuming, so before you dive straight in, it’s important to consider whether live chat software is right for you.
Those who want to save a website as a PDF can do so with the help of a wide range of programs. But conversions often have their drawbacks: many applications don’t transfer internet content completely true to their original form. Some programs, however, prove that it doesn’t always have to be this way. We present some of the best ones.
Microdata offers a simple and flexible meta syntax for semantically tagging website content. Using a unified markup format according to Schema.org ensures high compatibility with web browsers and search engine crawlers. Reap the benefits of extending search results, like rich snippets or breadcrumbs, by tagging your HTML code with Schema.org microdata syntax.
Instant messengers like WhatsApp dominate the day-to-day online communication for most Internet users. So it’s no surprise that the Facebook subsidiary has provided a new tool to allow its users to chat on their desktops too. A year ago, they brought out WhatsApp Web. In May 2016, WhatsApp brought out a native desktop app for Windows and Mac OS. We’ll explain how it works.
A major concern on all web developers’ to-do lists is making sure their website is user-friendly. Responsive web design and accessibility measures enable you to respond to increasing global mobile traffic without neglecting layout and design. From data published in February 2016, it is obvious that Google’s Accelerated Mobile Pages now provide a new tool in the fight for fast loading times and...
Structured data is the only pathway to web 3.0. Web owners wishing to enlist the help of web crawlers or screenshots with semantic notation have an enormous choice of markup vocabularies to select from. The collaborative project Schema.org seeks to make this task a more manageable feat. The standardized markup is based on an agreement between the leading search engine providers of Google,...
Recommended by W3C as a standard for embedding metadata into HTML, HTML5, XHTML, and other XML dialects, this data format forms the foundation for the semantic web. The project Schema.org provides a standard vocabulary for the markup format. Find out more about its applications and limits and get a feel for tagging with RDFa.
JSON LD gives the programmers the possibility of embedding meta data as script separately from web content. Separating HTML markup and semantic annotation helps ensure a more easily read source text and facilitates tagging meta data for dynamic web content. All of this makes JSON-LD a serious competitor of the data formats RDFa and Microdata.