What constitutes a good landing page?

The landing page: digital point of entry for potential customers

Successful online marketing is based on taking various measures for acquiring customers. One of the most important tools is the landing page. Landing pages direct users from the search results list or from an advertising banner specifically to a commercial offer that can be used immediately. With well-placed interactive elements, good landing pages encourage users to carry out transactions and...

Live chat: the modern support solution

Live chat software – who should use this modern support model?

Live chat support is becoming an increasingly popular way of offering customer service for online businesses, and all you need is software and a code to get started. However, maintenance of a live chat service is expensive and time-consuming, so before you dive straight in, it’s important to consider whether live chat software is right for you.

How to save a website as a PDF

Free tools for saving websites as PDFs

Those who want to save a website as a PDF can do so with the help of a wide range of programs. But conversions often have their drawbacks: many applications don’t transfer internet content completely true to their original form. Some programs, however, prove that it doesn’t always have to be this way. We present some of the best ones.

Tutorial: Microdata markup with Schema.org

How to tag your website with microdata according to Schema.org

Microdata offers a simple and flexible meta syntax for semantically tagging website content. Using a unified markup format according to Schema.org ensures high compatibility with web browsers and search engine crawlers. Reap the benefits of extending search results, like rich snippets or breadcrumbs, by tagging your HTML code with Schema.org microdata syntax.

WhatsApp Web becomes a new desktop app

WhatsApp for PC and Mac: WhatsApp Web’s desktop version

Instant messengers like WhatsApp dominate the day-to-day online communication for most Internet users. So it’s no surprise that the Facebook subsidiary has provided a new tool to allow its users to chat on their desktops too. A year ago, they brought out WhatsApp Web. In May 2016, WhatsApp brought out a native desktop app for Windows and Mac OS. We’ll explain how it works.

Accelerated Mobile Pages (AMP)

Accelerated Mobile Pages (AMP)

A major concern on all web developers’ to-do lists is making sure their website is user-friendly. Responsive web design and accessibility measures enable you to respond to increasing global mobile traffic without neglecting layout and design. From data published in February 2016, it is obvious that Google’s Accelerated Mobile Pages now provide a new tool in the fight for fast loading times and...

Overview of Schema.org

What is Schema.org?

Structured data is the only pathway to web 3.0. Web owners wishing to enlist the help of web crawlers or screenshots with semantic notation have an enormous choice of markup vocabularies to select from. The collaborative project Schema.org seeks to make this task a more manageable feat. The standardized markup is based on an agreement between the leading search engine providers of Google,...

Tutorial: RDFa—markup with Schema.org

Tag your website with RDFa according to Schema.org’s guidelines

Recommended by W3C as a standard for embedding metadata into HTML, HTML5, XHTML, and other XML dialects, this data format forms the foundation for the semantic web. The project Schema.org provides a standard vocabulary for the markup format. Find out more about its applications and limits and get a feel for tagging with RDFa.

Tutorial: JSON-LD with Schema.org

Marking up your website with JSON-LD according to Schema.org

JSON LD gives the programmers the possibility of embedding meta data as script separately from web content. Separating HTML markup and semantic annotation helps ensure a more easily read source text and facilitates tagging meta data for dynamic web content. All of this makes JSON-LD a serious competitor of the data formats RDFa and Microdata.

Optimizing your website for mobile devices

How to make your website mobile-friendly

The internet is becoming increasingly more mobile, which is proving challenging for website operators. There are still many websites which aren’t properly optimized for smartphones and tablets and can only be partly displayed. Since Google’s mobile update, these sites can expect significant visibility losses. Separate mobile websites, adaptive and responsive designs, and mobile plugins for content...


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