Risks and rewards of a rebrand
Risks and rewards of a rebrand - 5 tips to choosing the right domain and migrating successfully
  • Website creation

Rebranding or redesigning your company’s online presence can be a nerve-wracking venture, representing a big change for your company. Whether relaunching under a new name or changing your corporate image, the challenges are not to be ignored. From selecting the best domain name to following the most important SEO aspects, this article guides you through five easy steps towards a successful...

Risks and rewards of a rebrand - 5 tips to choosing the right domain and migrating successfully
Intelligent search: using the search function
Intelligent search: a user-friendly search bar for your online shop
  • Website creation

For many customers, the search bar is the first port of call when visiting an online shop. It is the most important tool for research and shopping online; something which most e-commerce retailers have been aware of now for quite some time. But a search bar is often not enough. Many retailers choose to use very basic standard solutions, despite the fact that an intelligent search with features...

Intelligent search: a user-friendly search bar for your online shop
SVG format: how to embed SVG vector graphics
SVG format: how to embed graphic files into your website
  • Website creation

Increasing the size of a raster graphic beyond its actual resolution comes with a loss of quality, which can lead to serious problems in your responsive web design, including increased loading times and a lower ranking in search engine results pages. Optimizing GIF, PNG, and JPG images to display properly across different devices can rapidly turn into a mammoth task. Because of this, vector...

SVG format: how to embed graphic files into your website
Creating a forum: how it works
Creating a forum: the best options
  • Website creation

Despite social networks such as Facebook becoming more and more popular, internet forums for free communities are still in as much demand as ever. Thanks to their exclusivity, traditional communication platforms maintain their place online and enhance numerous web projects. What are the possibilities for creating your own forum?

Creating a forum: the best options
The best mock-up and wireframe tools
The best mock-up and wireframe tools
  • Website creation

Designers and developers put a lot of time and effort into creating a web project. During the journey from initial idea to finished product, there are many decisions to be made, plans to be devised, as well as there being the possibility of having to start all over again. Mock-ups and wireframes are important tools that can help in the early development phase when creating simple prototypes of...

The best mock-up and wireframe tools
Free website builders: pros and cons
Free website builders: pros and cons
  • Website creation

If you want to create your own website, there are a lot of different options available. Free website builders are a way to set up a website quickly and easily for free, with no experience necessary. These sites have built-in templates and intuitive functions that help make your website look professional at no extra cost. So why don’t all companies use them? There are pros and cons to free website...

Free website builders: pros and cons
Website relaunch – what to bear in mind
Website relaunch: checklist for restarting your online project
  • Website creation

There’s a control phase in every website relaunch. In the first few days after the restructuring, you should monitor the site heavily. This gives website operators the chance to register negative effects, identify sources of error, and promptly start any countermeasures that are needed.

Website relaunch: checklist for restarting your online project
What constitutes a good landing page?
The landing page: digital point of entry for potential customers
  • Website creation

Successful online marketing is based on taking various measures for acquiring customers. One of the most important tools is the landing page. Landing pages direct users from the search results list or from an advertising banner specifically to a commercial offer that can be used immediately. With well-placed interactive elements, good landing pages encourage users to carry out transactions and...

The landing page: digital point of entry for potential customers
How to save a website as a PDF
Free tools for saving websites as PDFs
  • Website creation

Those who want to save a website as a PDF can do so with the help of a wide range of programs. But conversions often have their drawbacks: many applications don’t transfer internet content completely true to their original form. Some programs, however, prove that it doesn’t always have to be this way. We present some of the best ones.

Free tools for saving websites as PDFs
Tutorial: Microdata markup with Schema.org
How to tag your website with microdata according to Schema.org
  • Website creation

Microdata offers a simple and flexible meta syntax for semantically tagging website content. Using a unified markup format according to Schema.org ensures high compatibility with web browsers and search engine crawlers. Reap the benefits of extending search results, like rich snippets or breadcrumbs, by tagging your HTML code with Schema.org microdata syntax.

How to tag your website with microdata according to Schema.org