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eCommerce Website Builder

eCommerce made easy

Ready-made packages include a click-and-build eCommerce website with customizable templates and images. Easily sync to Amazon and eBay.
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Build an eCommerce website of your own

Create your eCommerce website in minutes - no tech skills required!

Choose your template

Engage customers with a beautiful, fully responsive interface. Customize the fonts and color schemes to your liking.

Add products & connect to platforms

Add your products with just a few clicks. More platforms means more traffic and sales: sell on Amazon, eBay, and Google Shopping.

Go live & start making money

Sit back and sell. Make money even when you're not working: An eCommerce website is open all day, every day.

Store highlights

Simple setup

Fast and easy

Setting up your shop is a breeze - the setup wizard guides you step-by-step, and the click and build editor doesn't require any special technical skills.

Beautiful design

Your customers will love our dynamic, fully responsive interface. Templates are easy to implement and even easier for your customers to navigate - from any device. Switch designs and color themes whenever you want.

Built-in SEO

Responsive sites are not only better for sales, they also rank higher on Google and other search engines.

Convenient & secure

Protected transactions

All packages come with a free Wildcard SSL Certificate to protect your eCommerce website and your customers' data. Your site is kept safe in our geo-redundant data centers.

Secure payments

With multiple payment methods to choose from, we make sure you get paid securely and quickly. Your customers can choose from a variety of payment methods, including credit cards and PayPal.

Customizable delivery

Make things easy for yourself and for your customers: with just a click you can offer a broad range of delivery options for a seamless shopping experience, like Shippo, FedEx, and USPS.

Sell successfully

Market effectively

Cross-sell your products, send customers emails, offer discounts, start a Google Ads campaign, and integrate social media accounts to build relationships with your customers to keep them returning.

Accurate inventory

Online marketplace and product portal integration ensures that your inventory is always up to date, so you never miss a sale or have to worry about keeping track of separate channels.

Sync with Amazon, eBay, Google

Increase your traffic and sales through marketplaces like Amazon and eBay, and product listing portals like Google Shopping and Shopping.com

Package overview

Wildcard SSL Certificate for secure transactions
Customer management
24/7 support


All you need to sell online


eCommerce website builder
Includes beautiful, responsive templates and easy step-by-step guidelines

Basic payment methods Offer payment methods like invoices, direct debit, and PayPal, as well as express checkout.Close


Increase traffic and customer loyalty with marketing tools


eCommerce website builder
Includes beautiful, responsive templates and easy step-by-step guidelines

Advanced payment methods Offer payment methods like invoices, direct debit, and PayPal. Express checkout and additional payment methods like credit card, Stripe & more.Close

Integrated shipping methods Manage your shippings with integrated local carriers like FedEx and USPS.Close

Marketing tools and features Interact with your customers by offering coupons and discounts. Send out newsletters or advertise your store with Google Ads. Sell more with the cross-selling feature.Close

Comparison websites Attract more customers by promoting your products on comparison websites like Google Shopping and Shopping.com.Close


Grow fast


eCommerce website builder
Includes beautiful, responsive templates and easy step-by-step guidelines

Advanced payment methods Offer payment methods like invoices, direct debit, and PayPal. Express checkout and additional payment methods like credit card, Stripe & more.Close

Integrated shipping methods Manage your shippings with integrated local carriers like FedEx and USPS.Close

Marketing tools and features Interact with your customers by offering coupons and discounts. Send out newsletters or advertise your store with Google Ads. Sell more with the cross-selling feature.Close

Comparison websites Attract more customers by promoting your products on comparison websites like Google Shopping and Shopping.com.Close

Online marketplaces Sell your products directly on marketplaces like eBay and Amazon Marketplace. Your stock will be always up to date, no matter if an item is sold in your online store or on any marketplace.Close

State and local taxes will apply. Click here for our General Terms and Conditions.
By your side: your personal consultant

At 1&1 IONOS, we believe that high-end products and tailored advice belong together. That’s why we offer every customer their very own personal consultant free of charge.

More information

What kind of eCommerce website do you need?

An online platform for my brick and mortar store Our experts recommend...
Our recommendation
Online Store Business
  • Increase traffic with price comparison portals
  • All online payment methods accepted
  • Optimize delivery costs
Get it
A way to sell my products on my eCommerce website and on eBay & Amazon Our experts recommend...
Our recommendation
Online Store Pro
  • Sell on Amazon, eBay & sync with Google
  • Increase traffic with price comparison portals
  • Inventory automatically updated across platforms
Get it
A platform to start a standalone eCommerce website Our experts recommend...
Our recommendation
Online Store Pro
  • A beautiful, responsive shop
  • Sell on Amazon, eBay & sync with Google
  • Several payment methods
  • SEO-enhanced layouts and short URLs, SSL included
Get it
An easy way to sell online as a side business Our experts recommend...
Our recommendation
Online Store Essential
  • A beautiful, responsive shop
  • Simple PayPal Express checkout
  • SEO-optimized layouts, short URLs, and SSL included
Get it

Why build your store with 1&1 IONOS?


Everything you need to sell successfully online is included in one package, from design templates to marketing apps.


A Wildcard SSL Certificate and geo-redundant infrastructure ensure your online store is kept safe for you and your customers.


We've been helping our customers sell online for over 15 years. By choosing our eCommerce platform, you're choosing a trusted partner for your business, with 24/7 support.

Easy management

Run your store from anywhere and any device. Whether you decide to sell on one platform or many, managing your inventory is never complicated. Administration is centralized in the Control Panel.

No surprises

You'll never be charged transaction fees or surprise costs. Choose your package and add as many products as you like (with a technical limit of 200,000, but even that can be extended!).


Integrate more 1&1 IONOS solutions like Online Accounting, and dozens of other apps and plugins to tailor your store to your business’ needs.
Customers sell their products with the 1&1 IONOS Online Store because there are no surprises: no surprise costs, product limitations, or data loss. Unlike free platforms, the 1&1 IONOS Online Store guarantees your customers' data is kept safe. And with marketing tools and convenient payment and delivery options, you're sure to keep your customers returning.

eCommerce website

FAQ - Frequently asked questions about the topic
If you want to open an eCommerce store the Online Store solutions from 1&1 IONOS can help you to minimize the amount of time it takes. The package includes everything you need to create a professional eCommerce website – no HTML or CSS knowledge necessary. However, there is a CSS editor for professional users. All that is left for you to do is choose the right design for your shop, made easy with a large number of design templates for various business sectors.

All details are easily changed and adjusted to fit your specific requirements: navigation structure, buttons, graphics, texts, pictures, banners, logos and YouTube videos. We don't just want to make building your eCommerce website easy, but also fun. If you need help, you can simply turn to our design assistant which will lead you step by step through the set-up process. With our new and improved solutions you can set up and start selling within a few hours.
Your personal eCommerce store needs an internet address that is unique and memorable (Domains are not free anymore). Perhaps you already have an idea of what you would like the name of your company or shop to be – reserve the corresponding domain now. You may purchase the domain before or after you purchase your preferred online store package. 1&1 IONOS provides new top-level domain extensions. and aids in checking the availability of a suitable URL. Enter your desired web address into the search bar to see whether a suitable URL with your shop name is available.
The domain name (e.g. 'my-first-onlineshop') along with the top level domain (e.g. '.com') forms the internet address i.e. 'my-first-onlineshop.com'. You can also use new top level domains like .shop, .sale, .discount, .toys or .fashion to further tailor your address to your industry.

If you are building your own eCommerce website, you need to choose a distinctive shop or company name for your domain, but if you cannot find a matching domain name that is free you can also use well-known product names, important product categories or service names for your domain. To make sure your unique domain name is exclusive to you, reserve all the major domain extensions like .com and .net. This way you can protect your brand from the start. If you are building an international online shop, country specific domain extensions make sense – for example .co.uk (United Kingdom) or .fr (France). After you have setup your online store do not forget to connect your domain. You can easily do that in 1&1 IONOS Control Panel.
It completely depends on the nature of your business and specific business needs. The amount of products that could be sold is 200,000 in any of the 1&1 IONOS eCommerce packages. 1&1 IONOS provides additional support for sales of more than 200,000 or unlimited products. If you intend to sell a variety of products and want to build a large client base, it is worth building an eCommerce package that includes add-on features to begin with – for example, those that allow you to individually customize the product presentation and payment procedure, and that also allow for the creation of information pages and for the administration of customer data. You can integrate your online store with various price comparison portals. from the Business package onwards. The eCommerce packages Premium and Unlimited provide integration with Amazon and eBay along with a POS system for better sales potential and manageability. The Premium and Unlimited packages also feature Billbee ERP to cater to your business resource planning needs along with a connection to DaWanda. Business packages onward 1&1 IONOS include the CleverReach® Newsletter tool which helps you to stay in touch with your most valuable customers and keep them updated regarding the offerings of your online store, by publishing a responsive designed newsletter. It also ensures that the newsletter viewed by your customers looks appealing on any device. You can also make use of PayPal Express Checkout so that your customers can process payments with ease without disclosing any sensitive information explicitly. The PayPal Express Checkout feature is available in all the eCommerce packages.

All shop packages allow you to use more than one picture per product and offer a large selection of design templates. They also include all the basic features you need to get your eCommerce site off the ground. Aside from the installation of the shop system and design, you also need web space, meaning an online storage space where your online shop is accessible at all times. This so-called web hosting is included in the 1&1 IONOS eCommerce website packages. It is also possible to switch to a larger package at any time without having to set up your shop from scratch. For additional details, it is recommended that you compare the feature list of all the packages to identify an appropriate fit for your business needs.
You don't need any special knowledge to build your eCommerce store. Our 1&1 IONOS Online Store packages are complete software solutions for the set-up, maintenance, administration and marketing of your eCommerce website, all of which is possible using your browser. No further software is required. All necessary components for creating your online shop are included – from designing the platform, the product, and your order administration, to managing payments and deliveries. Several functions can be managed using your internet browser without having to be installed first. All you have to do is choose the design template and adjust all further details to your personal preferences. To complete your eCommerce website just enter the product details and add appealing pictures. The integrated test system allows you to view your eCommerce website before making it public online. If you offer many different products you can import the product data using a CSV file.

The ease of use combined with a variety of functions is one of the advantages over free online shop platforms available online. Setting up an eCommerce store for free may seem like an alluring option at first, but it is often at the expense of available features. Many important options, like a variety of payment and delivery options, a personalized domain, or marketing features are usually not included. To add these requires requires not only an additional fee, but also technical know-how. 1&1 IONOS eShops have plenty of integration's to choose from, you can choose the most preferred payment provider, carrier, marketplaces, price comparison portals, etc. Additionally, 1&1 IONOS offers you technical support and customer service available 24 hours a day, 7 days a week. If you find yourself stuck while building your eCommerce store we are happy to help.
All packages include responsive web design. This technology ensures that your eCommerce store is optimally displayed on every smartphone and tablet, including any changes you might make over time. These changes are usually made using the internet browser of your computer – thanks to responsive web design they are immediately adopted and optimized for every smartphone.

By the way, good performance of a web shop on mobile devices is a ranking factor for search engines like Google, making mobile optimization a real opportunity to stand out from the competition. This is especially pertinent if the competition fails to optimize the presentation of their online shop for mobile devices. Optimizing how your eCommerce website is displayed also gives you access to an entirely new group of customers – those that like to shop on the go.
If you are building an eCommerce store that is hosted by one of our data centers, then the exchange of data is automatically secured via an SSL certificate. The certificate guarantees the safe exchange of information and data when an order is placed on your eCommerce website. Unauthorized access is prevented by encrypting the data transfer, allowing your customers to enter their information into a contact form during the order process without any risk. The entire checkout process is SSL-secured, from the order basket to finalizing the order. With 1&1 IONOS you can easily build an eCommerce website that is safe for your customers to use. The Trusted-Shops logo, which is attached to all of our shops, lets your customers know that they can trust your shop. eCommerce stores that carry the Trusted-Shops certificate guarantee safe payment transactions with an SSL encryption.

Additionally 1&1 IONOS eCommerce web hosting protects your shop from crashing by employing a number of server locations. More than 6.000 specialists personally ensure that the software in our data centers run smoothly and reliably at all times. When you build an eCommerce site with 1&1 IONOS you make use of geographically redundant data centers. The use of server-cluster-systems – two geographically separate servers – ensures that you have round the clock access to your eCommerce store. Should one server fail the other takes over all functions with no disruption to the system. The two servers mirror the data and synchronize them permanently. Should the web server of your eCommerce website be offline, to undergo maintenance for example, the other server takes over. This means your shop is always accessible – for you and your customers. Regular back-ups further prevent any data loss.
The laws surrounding eCommerce stores change constantly. To make sure you do everything right and remain within the legal framework when you are building your eCommerce website, 1&1 IONOS has entered into cooperation with Trusted-Shops, the quality seal for online shops. All online shops that carry this seal are obliged to fulfill the highest standards of data and delivery security. For customers, the familiar Trusted-Shops seal with the blue "e" guarantees that your online shop is trustworthy. The SSL-encryption of the payment process is part of these regulations.

With our Online Store solutions you can create an online shop that fulfills the requirements of the Trusted-Shops seal. Trusted Shops certifies shops in accordance with the current legal framework and the most important customer-centric values. Along with the Trusted Shops certificate you will also receive a template of all relevant legal documents plus the terms and conditions. These templates are regularly updated to comply with the current legal status so you are always up to date.
We don't just help you to build your eCommerce store, we also lend a hand in marketing it. The key word is online marketing. As one of the world's largest internet providers we know how to win customers over the internet. We are happy to share this knowledge with you by giving you online marketing tools. These have been developed to be easy to use by advertisers. The tools are created as a modular system and tailored to your specific needs. The SEO optimized layouts, help you with search engine optimization to improve your chances of being found by new customers. Most shop packages include a newsletter tool, so you can stay in contact with your customers.

Social Media like and share buttons can be installed with every eCommerce website package from 1&1 IONOS. Other important online sales venues can also be added if you set up an online shop with us. Amazon, eBay, Google Shopping along with price search engines and product portals are included in most of our eCommerce packages.
The creation of an online shop is child's play with 1&1 IONOS. After logging into the user interface of your online store for the first time, the 1&1 IONOS set-up guide will start automatically and will help you to set up the basic configuration of your eCommerce store – like choosing your industry or the desired layout and design. The settings can be changed any time after the initial set up. On the homepage of your user interface you can also find the "first steps guide", which will clearly display the necessary steps required so your eCommerce website is ready to launch legally and functionally. Completed steps are marked with a green check
The 1&1 IONOS Online Store packages give you the option of offering your products on eBay, Amazon, Google Shopping and product portals like Shopping,com. You may have to check the packages individually for the portal connectivity feature because every package offers different sets of connectivity to the portals. Then you may select a package according to your business needs.

Product data can be automatically added from your eCommerce store so you don't have to enter the information twice. To connect your online shop with eBay you need an eBay account. If you don't have one, you can set up an account on the eBay website that corresponds with your country of residence for free. You can simultaneously set up a PayPal account and connect it with your eBay account. eBay uses Paypal to complete the payment process.

Once you have set up your eBay account you can connect it with your eCommerce store and authenticate yourself as the owner of the shop. Now you can adjust your settings to suit your preferences. A detailed description of how to connect your eCommerce website with eBay can be found here. The eCommerce packages Premium and Unlimited include Billbee ERP which allows connection to DaWanda, an eCommerce portal, which increases your sales potential by showcasing your product on the portal. DaWanda serves as an additional sales channel for you.

To connect your eCommerce store with online marketplaces like Amazon or with product portals, activate the desired portal in the administrative area and choose your settings. Then choose the products and export them into the portal.
Currently, the integration of a 1&1 IONOS eCommerce solution with a website that was created through WordPress is possible with the Unlimited package.
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