What is drip marketing?

Thu, 18 Jul 2024 08:07:50 +0000

We all receive a multitude of emails every day. Many emails seem to just randomly land in our inboxes and don’t exactly make us want to read them. Drip campaigns aim to gradually win the attention of users and get them interested in purchasing a product or service. Keep reading to find out what drip marketing is, how it works and what an example campaign can look like.