Image: What is the double opt-in process and how does it work?kentohShutterstock

What is the double opt-in process and how does it work?

Too many marketers try to worm their way into potential customers’ inboxes without permission — which is annoying. In Ireland, businesses must obtain consent before sending marketing emails and always provide a clear opt-out option. To avoid annoying customers or damaging your…

Read more
Image: What is a PST file in Outlook and what is it used for?UndreyShutterstock

What is a PST file in Outlook and what is it used for?

What is a PST file? A PST file in Outlook is a type of data container that locally stores user-specific information from emails, contact lists, and calendars on your computer. Many users are unsure whether files with a PST extension are important or can be deleted. We explain…

Read more
Image: What is an OST file?Perspective JetaShutterstock

What is an OST file?

PST or OST? The difference shows how Outlook stores your data. A PST file saves your emails and attachments only on your computer, while an OST file synchronises with the mail server so you can access your mailbox offline. Knowing which file type Outlook uses can affect how you…

Read more