At the beginning of the 2000s, the very lucrative market for game consoles was divided mainly between the two providers: Sony (with Playstation) and Microsoft (with Xbox). The manufacturer Sega, which was still successful in the 1990s, had meanwhile withdrawn from the business, and Nintendo, once the most popular supplier of game systems with Gameboy and (Super) Nintendo Entertainment System, was losing more and more market shares. The two major suppliers defined themselves primarily through the performance of their consoles and were involved in a red ocean battle for the best graphics and computing performance. Nintendo decided to try something new with the Wii and appeal to consumers who were not really into video games.
The development of motion sensors enabled Nintendo to establish an innovative control concept. Instead of interacting with the usual controllers consisting of buttons, pads and joysticks, players hold a control device in their hands that resembles a remote control. By simply moving the controller, you can move the figures on the screen: the entry level is therefore very low for people who have not previously used game consoles. In addition, the Wii forgoes many of the features that define the competition, so the cost of the device has been kept low.
This Nintendo game should also appeal to players who only want to use the technological toy occasionally and preferably together with friends or family. Learning curves are flat, the look playful and no lengthy gaming sessions are necessary: Party games attract both younger and older people to the game console, meaning that the Wii has created a blue ocean.