What is corporate identity and how does it help your company? The concept of corporate identity aims to standardize the values and behavior in all areas of a company. In doing this, you improve communication within the company, as well as externally, and use your corporate identity as a driving force to establishes and strengthens your position in the market. This guide will explain which aspects...Corporate identity: the five most important aspects and how you apply them
Whether you are starting a company, exploring your current market, or discovering a new one, a market analysis can help you evaluate the attractiveness of a market. A market analysis is a key element of every business plan and makes sure that your idea or your plan is fit for the future. Above all, investors attach a lot of importance to a thorough market analysis.Market analysis – the definition
Green marketing is becoming increasingly important for companies, as sustainable production now plays a major role in the purchasing decision of many consumers. By definition, green marketing is not just about selling sustainably-produced products, but also about transparency concerning the ecological orientation of all areas of the company.Green marketing: Sales-oriented, yet environmentally conscious
It is not possible to be successful in the long term if you have lots of dissatisfied customers. This is why customer satisfaction plays such an important role. By trying to make your customers as happy as possible, you may let yourself be guided too much by individual statements. Learn how to satisfy customers as a whole and measure customer satisfaction.Customer satisfaction
No company can succeed without a customer base. That is why customer acquisition is so important in everyday business. Yet anyone who takes an uncoordinated approach to sales stands in the way of their own success. Some methods and useful tips can help you successfully acquire customers.Customer acquisition
An investment is only a good investment when it is profitable. You can determine the return on invested capital by utilizing – among other methods – return on investment (abbreviated to ROI), one of the core indicators for business administration. We’ll explain to you what ROI is, how it stands out among other performance metrics, and what formula you can use to quickly calculate a company’s ROI...ROI – calculating return on investment
What are assets and liabilities? These technical terms from business accounting refer to the left or right side of a balance sheet. A simplified definition: The assets on the left provide information on the use of the company’s funds, while the liabilities on the right show their origin. In the balance sheet, assets and liabilities are broken down into sub-groups, which we will explain in more...Assets and liabilities: What are they?
The success of a company is closely connected to its growth. Economies of scale describe the effects that an increase in input has on output. That is, more should come out than you put in! But what are economies of scale exactly, and what forms do they come in?Economies of scale
Partial invoices are particularly practical when services are not paid in a single total invoice. They are flexible in their amount and frequency and are agreed between customer and contractor. For the seller, partial invoices mean a more regular cash flow, and the customer may benefit from the more predictable burden of paying the invoice step by step. Prepayments are mainly used in the...Partial invoice
Society is moving more and more in the direction of sustainability and social responsibility, and this doesn’t stop when it comes to the stock market. Environmental, Social, Governance (ESG) criteria have established themselves as a way to assess the ethical commitments of companies and make them visible for potential investors. Keep reading to find out what the ESG criteria are and how they work....Environmental, Social, Governance criteria: An overview
Grow Your Business
A solid business growth strategy is paramount for any business owner. This category focuses on all the aspects that follow the establishment of a company; from business strategy and growth, to recruitment, bookkeeping, and taxes.