Company mission, vision, values

Mission statement vs. vision statement

 

Even if prices are raised and there are more affordable alternatives on the market, we will often continue to buy products from the same brand. The reason for this is the same as explaining why we always choose to fly with the same airline or get our coffee from the same place:...

 

What is a small business?

Small businesses, explained

 

According to the US Small Business Association (SBA), a small business is a privately-owned and operated business with a small scale of trade and a small number of employees, depending on the industry. A small business can be an LLC, partnership, or sole proprietorship. There are...

 

Work-life balance

Work-life balance

 

A work-life balance involves a lot more than simply dividing working time and personal time equally. The concept is often viewed as a philosophy that determines many aspects of a person’s life. In order for it to succeed, both employers and employees must make an effort to create...

 

Job Interview Tips

Interview tips for making a great impression

 

You’ve made it past the application process and the initial screening and you’ve been invited to an interview. It’s normal to be nervous, especially if you have limited experience in selling yourself. There are a few unwritten rules that apply for all interviews. As soon as you...

 

Types of taxes in the US: an overview

Types of taxes in the United States

 

Keeping track of taxes in the US isn’t exactly a piece of cake. There are so many types of taxes that it’s difficult to know which ones apply to you and your business. If you don’t file your taxes correctly with the IRS, it could result in penalties, which could cost your...

 

CRM tools: customer care made easy

CRM tools: software for customer care

 

Customer care is one of the corner stones of a successful company – whether you are running an online store or offering bank accounts. Even smaller companies can benefit from the use of CRM tools, which help to organize customer- or buyer data. These software systems automate and...

 

Employee motivation: better working atmosphere, higher turnover

What is motivation and how can I inspire my employees? The question is decisive for a company’s success. Employee motivation encompasses all methods that aim to strengthen employee job satisfaction and motivation to work well. According to this definition, long-term motivation can only come from within. With the right prerequesites and a constructive management style, it is possible to motivate...

An overview of the different business structures in the US

The business structure determines how a company is run regarding its legal aspects. It regulates the relationship between partners and shareholders as well as their relationship to the state and the environment. Here, we provide an overview of the most common legal structures in the US and explain what you should bear in mind when choosing the legal entity that’s right for you.

Blue Ocean – more success with the right strategy

The fight for significant market shares is particularly difficult for young companies. But even large, established companies can’t be successful in a market that’s going nowhere. In order to increase your profits sustainably, you should leave the competition behind and open up a completely new market. The Blue Ocean Strategy reveals how you can achieve more success with innovations.

Performance reviews: this is how to make the most of them!

Performance reviews should consist of more than just pragmatic feedback from HR or bosses. Both employees and their bosses can benefit from open and honest performance reviews. In order for this to succeed, it makes sense to prepare well, and to have a guideline for orientation. Here we introduce the most important facts about employee reviews, as well as helpful tips and examples.

Tips on how to optimize your LinkedIn profile

LinkedIn has become an indispensable part of the job search. HR staff search the network for potential candidates for open positions. A well-managed profile is essential to be successful on LinkedIn. After all, you want to show yourself at your best on LinkedIn. It is important to remain credible and present information in an appealing way. Here you will find tips on how to do this. We will also...

Market analysis – the definition

Whether you are starting a company, exploring your current market, or discovering a new one, a market analysis can help you evaluate the attractiveness of a market. A market analysis is a key element of every business plan and makes sure that your idea or your plan is fit for the future. Above all, investors attach a lot of importance to a thorough market analysis.

Job posting: how to create appealing job advertisements

When searching for a new employee, there are a lot of things that need to be done which go far beyond the mere application procedure. Before you can conduct job interviews and draw up contracts, for example, it is important to create job postings that are as accurate as possible for the jobs available. However, what actually distinguishes a job advertisement that is perfectly designed in terms of...

Limited partnership profit distribution: basics and examples

Limited partnerships make it possible to participate in a company with limited liability, making it easier to secure investors. Limited partnerships also have advantages when it comes to profit distribution: If you don’t want to follow the legal model for distributing annual profits and losses, you can make your own regulations in your company’s articles of association. In this way, factors like...

Insurance for the self-employed

Becoming self-employed also means taking out insurance. If you would forget to take out certain insurance policies, this can, in the worst case, lead to losses in millions. As a rule, entrepreneurs should take out both personal and company policies. We will tell you which insurance policies for freelancers and the self employed these are and what you should pay attention to when taking out a...