Even if prices are raised and there are more affordable alternatives on the market, we will often continue to buy products from the same brand. The reason for this is the same as explaining why we always choose to fly with the same airline or get our coffee from the same place:...
According to the US Small Business Association (SBA), a small business is a privately-owned and operated business with a small scale of trade and a small number of employees, depending on the industry. A small business can be an LLC, partnership, or sole proprietorship. There are...
A work-life balance involves a lot more than simply dividing working time and personal time equally. The concept is often viewed as a philosophy that determines many aspects of a person’s life. In order for it to succeed, both employers and employees must make an effort to create...
You’ve made it past the application process and the initial screening and you’ve been invited to an interview. It’s normal to be nervous, especially if you have limited experience in selling yourself. There are a few unwritten rules that apply for all interviews. As soon as you...
Keeping track of taxes in the US isn’t exactly a piece of cake. There are so many types of taxes that it’s difficult to know which ones apply to you and your business. If you don’t file your taxes correctly with the IRS, it could result in penalties, which could cost your...
Customer care is one of the corner stones of a successful company – whether you are running an online store or offering bank accounts. Even smaller companies can benefit from the use of CRM tools, which help to organize customer- or buyer data. These software systems automate and...
Are time-consuming tasks interrupting your workflow and that of your employees? You can outsource routine tasks such as e-mail archiving, but also tasks which require a high degree of specialism, to external companies. This allows you to focus on your core competencies while at the same time saving costs. So, is outsourcing a workable strategy for your company?
A merging world requires international business structures. With Societas Europaea, the EU has created a form of enterprise that can be used throughout Europe. For companies that operate EU-wide, a European Company can have its advantages – but there are also disadvantages. We present the Societas Europaea and explain what is behind it.
All the risk, but all the freedom – this is one way you can describe being a general partner in a limited partnership. While the other shareholders are “only” reliable for their own capital contribution, the general partner is liable with their total assets. Being a general partner comes with additional special rights – they are the only ones entitled to manage and represent the company.
There are a number of very important tasks involved with starting your own business. In order to do these tasks justice, it is absolutely necessary to create a business plan. This should always be done in writing. But what are the contents of a buiness plan, what functions does it fulfill, and what is its structure like? We provide a complete overview for all prospective business founders.
Market research is an important procedure to advance a company or to make decisions as an entrepreneur. Customers and respondents play an important role, as their opinions are an important indicator of sales opportunities. It is crucial for the success of a company to examine the market at regular intervals. So, what does market research mean, and why is it so important for a company?
Do your customers usually purchase once with you and then never return? Then your Customer Satisfaction Score is perhaps too low. Put simply: your customers are not satisfied with the services your company provides. This could be because of the product quality, the ordering process, or the support. Customer satisfaction surveys help to discover where exactly the problem lies. We will advise you...
What are Sinus-Milieus? If you are unsure about your target market research, this classification from the Sinus Institute can help you. The market research institute created a model of society with 10 groups, and provides a comprehensive profile for each group based on scientific research. We explain how the model works and provide an easy-to-understand Sinus-Milieu definition.
Your company should grow, that much is clear. But how? And in which direction? The mathematician and economist Igor Ansoff already dealt with these questions in the 1950s and as a result developed the Ansoff Matrix, which is aptly named after him. We explain to you how the individual Ansoff strategies work – by using a simple example.
Creating a balance sheet can give business owners and entrepreneurs a headache. After all, proper bookkeeping with a balance sheet and a profit and loss account is far more complex than a simple income statement. But how do you know whether you are obliged to create a balance sheet? Here, you can find out why you might need to keep a balance sheet, and what they mean for you and your company.
By depreciating your low-value assets, you can get a better idea of your financial status, enabling you to work out when assets need replacing and their cost. There are two different depreciation methods: straight line depreciation and reducing balance depreciation – but you need to work out which of them works best for you and your business. Software can also facilitate the task and work out the...
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