Even if prices are raised and there are more affordable alternatives on the market, we will often continue to buy products from the same brand. The reason for this is the same as explaining why we always choose to fly with the same airline or get our coffee from the same place:...
According to the US Small Business Association (SBA), a small business is a privately-owned and operated business with a small scale of trade and a small number of employees, depending on the industry. A small business can be an LLC, partnership, or sole proprietorship. There are...
A work-life balance involves a lot more than simply dividing working time and personal time equally. The concept is often viewed as a philosophy that determines many aspects of a person’s life. In order for it to succeed, both employers and employees must make an effort to create...
You’ve made it past the application process and the initial screening and you’ve been invited to an interview. It’s normal to be nervous, especially if you have limited experience in selling yourself. There are a few unwritten rules that apply for all interviews. As soon as you...
Keeping track of taxes in the US isn’t exactly a piece of cake. There are so many types of taxes that it’s difficult to know which ones apply to you and your business. If you don’t file your taxes correctly with the IRS, it could result in penalties, which could cost your...
Customer care is one of the corner stones of a successful company – whether you are running an online store or offering bank accounts. Even smaller companies can benefit from the use of CRM tools, which help to organize customer- or buyer data. These software systems automate and...
One of the most important parts in modern, digital corporate structures is the networking of individual departments and employees. Whether SMEs or large corporations, passing on information, knowledge, and feedback at a snail’s pace, not only slows down the daily work processes, but also has a negative effect on the company’s progress and development. Social intranets are therefore being used more...
An intranet provides secure access to web applications within a corporate network for employees. With so-called firewalls and other security technologies, a company can ensure that no unauthorized persons can access the company’s intranet from the publicly-accessible internet. You can use web-like applications within an intranet and adapt your internal network individually to the needs of your...
Order status, product compatibility, updated delivery terms – manual transmission of data to business partners by mail or phone takes a lot of time. But this can also be done with less effort. The solution: an extranet. But what is an extranet? How do companies use it? This article looks at how to create an extranet, as well as the benefits and some disadvantages of using one.
If you’re planning to set up an online store, you have a lot to consider. Amongst other things, your checklist will include applying for a business license, developing a concept, and calculating your finances. But don’t despair! A host of webstore programs and optimization functions are on hand to help you succeed.
Crowdfunding sites allow artists and start-ups to collect donations for their projects. Instead of relying on large investors, you place your trust in a donations-based financing concept, which operates on small donations by lots of individuals. In return, you reward your backers with updates about your developing project, as well as sending them a small thank you gift in return – although this is...
When planning the finer details of your web store, rushing through your financial plan can lead to chaos. It’s important to be aware of how much money you need to spend, and only an extensive finance plan can provide the necessary security for the development of your web store. But what expenses do you need to be aware of when setting up your web store?
If you want to create your startup independently, the question will come up sooner or later of how the company will be financed. Nowadays, there are so many options for startup funding: regional and nation-wide funding programs can help, as well as angel investors, startup centers, and other investors. Long-term subsidies that last two or more years are not a rarity in the startup industry. Learn...
Whether you’re at a board meeting or a project meeting, the question always comes up: “Do we really have to take minutes?“ In large companies, it is often policy that you need to record the minutes, but in small and medium sized companies, this isn’t always the case. Then comes the question: “What is the right way to take minutes?” Writing them can be done quickly and easily with a template. We...
With the help of the sandwich method, managers try to communicate criticism to their employees in the most pleasant way possible. Negative feedback is packed between two “sandwich slices” of praise. The sandwich method is also popular in sales methods, and increasingly also in everyday communication. However, there are not only positive aspects, and the method has been criticized by some.
“How likely is it that you would recommend our company to a friend or colleague?” The NPS, short for Net Promoter Score, is limited to this “ultimate question” asked to gauge customer satisfaction. We explain the concept behind the management tool, how you calculate the NPS, and why critics question how valid the NPS is.
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