Tips for your LinkedIn profile

Tips on how to optimize your LinkedIn profile

 

LinkedIn has become an indispensable part of the job search. HR staff search the network for potential candidates for open positions. A well-managed profile is essential to be successful on LinkedIn. After all, you want to show yourself at your best on LinkedIn. It is important...

 

Company mission, vision, values

Mission statement vs. vision statement

 

Even if prices are raised and there are more affordable alternatives on the market, we will often continue to buy products from the same brand. The reason for this is the same as explaining why we always choose to fly with the same airline or get our coffee from the same place:...

 

What is a small business?

Small businesses, explained

 

According to the US Small Business Association (SBA), a small business is a privately-owned and operated business with a small scale of trade and a small number of employees, depending on the industry. A small business can be an LLC, partnership, or sole proprietorship. There are...

 

Work-life balance

Work-life balance

 

A work-life balance involves a lot more than simply dividing working time and personal time equally. The concept is often viewed as a philosophy that determines many aspects of a person’s life. In order for it to succeed, both employers and employees must make an effort to create...

 

Job Interview Tips

Interview tips for making a great impression

 

You’ve made it past the application process and the initial screening and you’ve been invited to an interview. It’s normal to be nervous, especially if you have limited experience in selling yourself. There are a few unwritten rules that apply for all interviews. As soon as you...

 

CRM tools: customer care made easy

CRM tools: software for customer care

 

Customer care is one of the corner stones of a successful company – whether you are running an online store or offering bank accounts. Even smaller companies can benefit from the use of CRM tools, which help to organize customer- or buyer data. These software systems automate and...

 

How to take minutes: What needs to be considered?

Whether you’re at a board meeting or a project meeting, the question always comes up: “Do we really have to take minutes?“ In large companies, it is often policy that you need to record the minutes, but in small and medium sized companies, this isn’t always the case. Then comes the question: “What is the right way to take minutes?” Writing them can be done quickly and easily with a template. We...

The sandwich method of criticism

With the help of the sandwich method, managers try to communicate criticism to their employees in the most pleasant way possible. Negative feedback is packed between two “sandwich slices” of praise. The sandwich method is also popular in sales methods, and increasingly also in everyday communication. However, there are not only positive aspects, and the method has been criticized by some.

Net Promoter Score (NPS)

“How likely is it that you would recommend our company to a friend or colleague?” The NPS, short for Net Promoter Score, is limited to this “ultimate question” asked to gauge customer satisfaction. We explain the concept behind the management tool, how you calculate the NPS, and why critics question how valid the NPS is.

How to write or understand job references

Generally speaking, you are under no legal obligation to provide a job reference for an employee if they ask you for one. If you do make a reference as an employer, you must be fair and accurate. How do you write a job reference that is fair and accurate for a terrible employee? Does this put you at risk of being sued? Read on about how to write and understand fair job references, without putting...

Franchising: gaining independence through partnership

Everyone has certainly heard the term “franchise” at some point, but what exactly does it mean? Imagine you want to start a company, but you’re lacking the necessary capital and know-how. Instead, you decide to get involved in an business model that already exists, and build a business under a successful brand. This concept is called “franchising” – and it allows you to start your own business...

Job reviews – what is important for companies and employees

How important is a company’s review in a job search? On the one hand, job review sites support potential applicants in finding a good potential employer. In addition, the assessments provide employers with feedback. On the other hand, how reliable and helpful the actual feedback is can be questioned, seeing as the feedback is anonymous. What should employers and employees look out for? And which...

Registering your company: the steps you need to take

Running your own business can be a challenge, as well as highly rewarding. Having to deal with paperwork often seems like a necessary evil, but preparing yourself for individual steps can help break it down. Registering your business need not be stressful – we’ve got a guide here on how to register your business to help you along the way!

Limited liability company: definition of the legal structure

Managing a company without having to take responsibility for your assets? This is possible with a limited liability company (LLC) and this is the reason that many business owners in the US choose this legal structure. We explain what an LLC is, its hierarchy, as well as naming some of the advantages and disadvantages of this kind of business structure.

Joint Venture

Companies often work together despite being in competition with one another – in many fields and in many forms. The joint venture is one of these strategic cooperation models and enables cooperating companies to strengthen their joint presence in the global business world and to survive in a competition. But what does joint venture actually mean? What types of joint ventures are there? What are...

What is brainstorming and how does it work?

Brainstorming is a technique applied simultaneously by a group of people allowing to form numerous ideas on any given topic in a short time and at a high rate. Apart from the need to keep up with all the brainstorming rules, good preparation on part of the group host is also important, if the group is to achieve a maximum possible output from its members. Read our guide to find out what...


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