Creating a web store: the cornerstone of seed money

Seed money for your web store

 

When planning the finer details of your web store, rushing through your financial plan can lead to chaos. It’s important to be aware of how much money you need to spend, and only an extensive finance plan can provide the necessary security for the development of your web store....

 

Neuro-linguistic programming (NLP)?

Neuro-linguistic programming (NLP) explained

 

Neuro-linguistic programming, NLP for short, is a collection of tools and models designed to facilitate and strengthen communication in various areas of life and work. The goal is to better understand oneself and others, and to make positive changes. We will tell you exactly what...

 

Cost of sales method

The cost of sales procedure in the context of profits and losses

 

The profit and loss account (P&L) is also called an income statement. All general ledger accounts are summed up with expenses subtracted from the income to leave a profit or loss amount for the period, which is usually one financial year. Daily operating expenses are summarized...

 

SMART goals

How to achieve more by setting SMART goals

 

Have you heard of SMART goals, but you’ve never used an organized and effective method for setting objectives? We’ll explain the advantages of SMART goals, how to use the technique for your personal and business goals and what to watch out for with this method. Because, like all...

 

Start a sole proprietorship

How to start a sole proprietorship

 

A sole proprietorship is one of the easiest types of businesses to set up. All you need to get started is a business idea and a bit of courage. The one-person business does not require registration with the state, but there are plenty of other requirements you will need to...

 

Home office tax deduction

How to deduct working from home from your taxes

 

Whether you’re self-employed or employed – a growing number of professionals are working from home and many even set up a dedicated space to perform their job duties. To reduce any resulting financial burden, the costs for working from home can be deducted from your taxes....

 

Double-entry accounting, explained simply and briefly

Double-entry accounting simply explained

 

Double-entry accounting or double-entry bookkeeping is an essential part of the accounting system. Lots of entrepreneurs have a hard time with bookkeeping, when in fact it should be an aid to you and provide a detailed overview of your finances. Double-entry accounting isn’t an...

 

Ansoff Matrix – what actually is it?

Your company should grow, that much is clear. But how? And in which direction? The mathematician and economist Igor Ansoff already dealt with these questions in the 1950s and as a result developed the Ansoff Matrix, which is aptly named after him. We explain to you how the individual Ansoff strategies work – by using a simple example.

Tips on how to optimize your LinkedIn profile

LinkedIn has become an indispensable part of the job search. HR staff search the network for potential candidates for open positions. A well-managed profile is essential to be successful on LinkedIn. After all, you want to show yourself at your best on LinkedIn. It is important to remain credible and present information in an appealing way. Here you will find tips on how to do this. We will also...

Job posting: how to create appealing job advertisements

When searching for a new employee, there are a lot of things that need to be done which go far beyond the mere application procedure. Before you can conduct job interviews and draw up contracts, for example, it is important to create job postings that are as accurate as possible for the jobs available. However, what actually distinguishes a job advertisement that is perfectly designed in terms of...

Return on Investment (ROI)

An investment is only a good investment when it is profitable. You can determine the return on invested capital by utilizing – among other methods – return on investment (abbreviated to ROI), one of the core indicators for business administration. We’ll explain to you what ROI is, how it stands out among other performance metrics, and what formula you can use to quickly calculate a company’s ROI...

Travel expense report: template for download

Every time an employee goes on a business trip, they have to submit the bothersome travel expense report afterwards. Professionally-prepared forms can make the work a lot easier. We therefore offer you a free travel expense report template available to download. But since every company is different, we’ll also explain how to customize the template.

Customer acquisition

No company can succeed without a customer base. That is why customer acquisition is so important in everyday business. Yet anyone who takes an uncoordinated approach to sales stands in the way of their own success. Some methods and useful tips can help you successfully acquire customers.

Green marketing: Sales-oriented, yet environmentally conscious

Green marketing is becoming increasingly important for companies, as sustainable production now plays a major role in the purchasing decision of many consumers. By definition, green marketing is not just about selling sustainably-produced products, but also about transparency concerning the ecological orientation of all areas of the company.

Complaint management

How does one handle criticism? Preferably with a strategy, genuine interest and the goal to improve something: Real complaint management is more important for a company than many people think. If you have a complaint management that functions well, your customer base will far more satisfied and the quality of your services will steadily increase. We explain how you should organize the complaint...

Invoice templates: How Excel, Word, and Co. help with the transmission of payment information

Using a template to write invoices saves you a fair bit of time. While you still have to enter all of the payment information for each order on your own, sample invoices provide a ready-made design that you just have to fill in using the relevant company and customer data. But how does the perfect invoice template really look? And what should an invoice template consist of?

The best accounting software at a glance

Whether you’re a freelancer, small business owner, or you manage an even bigger company, you know that organizing your finances can get stressful. Accounting software can relieve a lot of the hassle and keep your finances in order. We introduce you to ten of the best accounting software packages.


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