Small Business Saturday

Small Business Saturday: Marketing and promotion ideas for business owners

 

Be prepared for holiday shopping season with a website, promotion ideas and customer outreach tips. The right small business website can help you connect with customers and get sales.

 

Business impact analysis

The business impact analysis

 

A BIA or business impact analysis emphasizes the most important processes of your company that could threaten your normal business operations in case of a deficit or outage. These processes allow you to evaluate the consequences of a crisis more effectively and devise strategies...

 

Agile Working

Agile working: mastering the challenges of the digital world

 

“Agile working” is currently one of the biggest trends in the corporate world. It’s seen as the best way to master the challenges of digitalization. How does the agile approach work? What opportunities and risks does it involve? And what role will this hot topic play in the...

 

Body language

Body language: The most important form of nonverbal communication

 

Even when we don’t say anything, we communicate: Our body language is more or less consciously sending out signals to those around us. Gestures, expressions, and posture often share more than we’d like, including how we feel in a given situation. If you’re able to understand body...

 

Supply and demand

Supply and demand – how they control the market

 

Supply and demand determine pricing in a free market. Demand has an influence on supply and vice versa. With no demand, any supply is redundant, and with no supply, demand is ineffective. When they are in equilibrium, prices remain stable and goods are affordable. But how exactly...

 

Start a side business

Starting a side business

 

Are you planning on setting up a side business and want to know how to go about it? Starting your own side business while working full time is a great way to minimize your financial risk. Test the waters, but first make sure you are legally registered and that you are even...

 

Business plan creation

Writing a business plan: here’s how to plan your venture

 

Before a business idea can be implemented, it is necessary to create a business plan. This serves as the founder’s roadmap, and summarizes all necessary information about planning and finances. However, the business plan is also highly relevant for investors as well as potential...

 

Employee motivation: better working atmosphere, higher turnover

What is motivation and how can I inspire my employees? The question is decisive for a company’s success. Employee motivation encompasses all methods that aim to strengthen employee job satisfaction and motivation to work well. According to this definition, long-term motivation can only come from within. With the right prerequesites and a constructive management style, it is possible to motivate...

An overview of the different business structures in the US

The business structure determines how a company is run regarding its legal aspects. It regulates the relationship between partners and shareholders as well as their relationship to the state and the environment. Here, we provide an overview of the most common legal structures in the US and explain what you should bear in mind when choosing the legal entity that’s right for you.

Blue Ocean – more success with the right strategy

The fight for significant market shares is particularly difficult for young companies. But even large, established companies can’t be successful in a market that’s going nowhere. In order to increase your profits sustainably, you should leave the competition behind and open up a completely new market. The Blue Ocean Strategy reveals how you can achieve more success with innovations.

Market analysis – the definition

Whether you are starting a company, exploring your current market, or discovering a new one, a market analysis can help you evaluate the attractiveness of a market. A market analysis is a key element of every business plan and makes sure that your idea or your plan is fit for the future. Above all, investors attach a lot of importance to a thorough market analysis.

Limited partnership profit distribution: basics and examples

Limited partnerships make it possible to participate in a company with limited liability, making it easier to secure investors. Limited partnerships also have advantages when it comes to profit distribution: If you don’t want to follow the legal model for distributing annual profits and losses, you can make your own regulations in your company’s articles of association. In this way, factors like...

Insurance for the self-employed

Becoming self-employed also means taking out insurance. If you would forget to take out certain insurance policies, this can, in the worst case, lead to losses in millions. As a rule, entrepreneurs should take out both personal and company policies. We will tell you which insurance policies for freelancers and the self employed these are and what you should pay attention to when taking out a...

Limited partner: definition, rights, and duties

If several people or entities want to operate a commercial business together, their first step is finding a suitable legal form for their business. An interesting, common solution is a limited partnership. This is comprised of general partners, with unlimited liability, and limited partners, with limited liability. How is liability regulated among limited partners? What rights and obligations does...

The perfect job profile

Would you like to write appealing job descriptions and identify the best candidates for certain positions? The first step in this process is to write a job profile. Profiles like these summarize the essential skills, abilities, and talents that an applicant should have in order to be able to successfully carry out the tasks required for the job. But how is a job profile created exactly?

Outsourcing

Are time-consuming tasks interrupting your workflow and that of your employees? You can outsource routine tasks such as e-mail archiving, but also tasks which require a high degree of specialism, to external companies. This allows you to focus on your core competencies while at the same time saving costs. So, is outsourcing a workable strategy for your company?

Societas Europaea/European Company

A merging world requires international business structures. With Societas Europaea, the EU has created a form of enterprise that can be used throughout Europe. For companies that operate EU-wide, a European Company can have its advantages – but there are also disadvantages. We present the Societas Europaea and explain what is behind it.


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