Small Business Saturday

Small Business Saturday: Marketing and promotion ideas for business owners

 

Be prepared for holiday shopping season with a website, promotion ideas and customer outreach tips. The right small business website can help you connect with customers and get sales.

 

Business impact analysis

The business impact analysis

 

A BIA or business impact analysis emphasizes the most important processes of your company that could threaten your normal business operations in case of a deficit or outage. These processes allow you to evaluate the consequences of a crisis more effectively and devise strategies...

 

Agile Working

Agile working: mastering the challenges of the digital world

 

“Agile working” is currently one of the biggest trends in the corporate world. It’s seen as the best way to master the challenges of digitalization. How does the agile approach work? What opportunities and risks does it involve? And what role will this hot topic play in the...

 

Body language

Body language: The most important form of nonverbal communication

 

Even when we don’t say anything, we communicate: Our body language is more or less consciously sending out signals to those around us. Gestures, expressions, and posture often share more than we’d like, including how we feel in a given situation. If you’re able to understand body...

 

Supply and demand

Supply and demand – how they control the market

 

Supply and demand determine pricing in a free market. Demand has an influence on supply and vice versa. With no demand, any supply is redundant, and with no supply, demand is ineffective. When they are in equilibrium, prices remain stable and goods are affordable. But how exactly...

 

Start a side business

Starting a side business

 

Are you planning on setting up a side business and want to know how to go about it? Starting your own side business while working full time is a great way to minimize your financial risk. Test the waters, but first make sure you are legally registered and that you are even...

 

Business plan creation

Writing a business plan: here’s how to plan your venture

 

Before a business idea can be implemented, it is necessary to create a business plan. This serves as the founder’s roadmap, and summarizes all necessary information about planning and finances. However, the business plan is also highly relevant for investors as well as potential...

 

Workforce management (WFM): objectives, methods and tools

Hiring qualified employees is just half the battle. Engaging them effectively is the real challenge. Workforce management is intended to ensure that positions within a company are filled by the most qualified employees for them. It is also supposed to prevent bottlenecks or surplus within the company.

How to start a sole proprietorship

A sole proprietorship is one of the easiest types of businesses to set up. All you need to get started is a business idea and a bit of courage. The one-person business does not require registration with the state, but there are plenty of other requirements you will need to fulfill. It’s important to understand the risks and costs that could arise when you’re setting up a sole proprietorship.

The sole proprietorship: Everything a business founder should know

Sole proprietorships are by far the most popular business form in the USA. Compared to other enterprise structures, the set-up costs are low and large financial reserves aren’t necessary. This structure makes it easy and uncomplicated to become self-employed. However, there are also drawbacks and risks that every founder should be aware of beforehand.

The Kano Model: Customer Satisfaction Guaranteed

Only a satisfied customer comes back, uses your service, and guarantees a sale. However, the way to increase customer satisfaction is often unclear. Simply putting more money into the product can be just as financially detrimental as letting fate run its course. But there is help: the Kano method can give you tips on which areas are really worth investing in!

How do you launch a non-profit company – a manual

Starting a non-profit corporation can be a great way to give back to the community or support a cause you are passionate about. A growing number or start-ups are turning to this corporate structure because of its associated limited liability protection, tax exemption status and high degree of flexibility. But the charitable nature of the business has to be confirmed by the Internal Revenue...

Moderation Techniques for Efficient Meetings

Meetings that aren’t moderated often drift off-topic, leaving the important matters at hand overlooked. Moderation is therefore essential; there are a range of moderation techniques that enable you to avoid these situations. Conversation strategies help you keep meetings on course, prevent unnecessary discussions, and involve everyone present.

Non-profit corporation: What is a non-profit?

For social entrepreneurs and individuals looking to start-up their own social or charitable companies, choosing the right legal form for their business matters greatly. Registering as a non-profit corporation offers plenty of advantages including tax exemption, limited liabilities, access to grants and the prestige of a formal structure. But what exactly is a non-profit?

ISO 14001 – The standard for more sustainability

Environmental protection by companies is becoming more and more important. In order to implement ecological sustainability in your operations, an environmental management system is helpful. So that it also functions, you should take a look at ISO 14001. The international standard provides you with guidelines for installing an adequate system. The ISO 14001 certification gives you the opportunity...

Royalties – understanding additional forms of income

What are royalties? You may have heard of the term ‘royalties’ in association with musicians, writers or artists. But did you know that board members, directors and even employees can use royalties to improve their salary? We’re going to help you understand what royalties are, and how they work in the corporate world.

What is an employment termination agreement?

Being fired is not the only way in which a current employee may be dismissed. An employment termination agreement is a way of ending a working relationship with someone without having to fire them which can make it difficult for them to find a job afterwards. What is important and what should be considered?


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