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Domains & Hosting

Features you need to create a blog

A few things to look out for when choosing your blog platform.

  • Easy editing: Blog software is designed so you can publish your content easily. It should have an intuitive editor to help you to format your texts and images, even if you don't have any tech or design experience.
  • Customizable templates: A blog comes with various design templates, so you focus completely on your content. Just choose the template that suits you — you don’t need any web design knowledge.
  • Searchability: You'll be writing a lot of posts, so you need to make sure they're well organized. Good blog software will display your posts clearly so you, and your followers can always find them again.
  • Intuitive navigation: Visitors should be able to find their way around your blogging website easily, otherwise they’ll give up and leave.
  • Search engine optimization: It's obvious — when you create a blog, you also want people to read it. Make sure you choose a blog platform with integrated SEO so people can find your posts.

A man and a woman looking at a laptop

Build a blog website using templates

No design skills? No problem — just pick a design and start blogging.
You don't need to be a blogger and a web designer. As long as you choose blog software with pre-built templates, you'll get a great-looking blog without a lot of work. Modular systems and CMS like WordPress are easy to edit, so you can customize them to match your content. Using templates also means you'll save yourself the complication of working in a website's source code.
See all designs

How to start a blog

Take your idea online in a few simple steps.

Think of a catchy name

Your blog is your brand, so take the time you need to create a unique, memorable name. Finding a great name will also make it easy for readers to find you.

Get the blog design right

Think about your blog’s content when deciding on the design and make sure the site structure is easy to navigate. This is where the pre-made templates come in handy. They can be tailored to your blog’s needs.

Gather content ideas

Plan your posts ahead. The easiest way to start is to create a list of topics. This can also help give you an idea of the direction you want your blog to go in later.

Write your first post

Don’t forget that formatting matters. Once you've published your first blog post, follow the same format for future blog posts to keep it all consistent.

Create categories

Assign a category to each post and then select meaningful tags that describe each post. These will help you find particular blog posts later on.

Share your content

Take advantage of social media and topically relevant forums to spread your content. You can even collaborate with other bloggers. The more links to your blog, the more visitors you'll get.
Build a website and add a blog
Customizable templates
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An intuitive editor for beginners who want to get online quickly

6 months $5/month then $9/month
6 months $5/month then $19/month

Build a stunning website fast without any experience

Professional templates to start easy with pre-built section designs and colors

Domain included for 1 year

Professional email address with 2 GB inbox

Includes 10 GB webspace & 10 pages

Track your competitors' Google and social media activity with marketingRadar


A powerful editor to customize your website design

12 months $1/month then $15/month
12 months $1/month then $25/month

Build a website, customize your design, and add custom html

Utilize flexible sections and colors included with our professional templates

Domain included for 1 year

Professional email address with 12 GB inbox

Includes 50 GB webspace & 200 pages

Track your competitors' Google and social media activity with marketingRadar


Integrated online booking tool


The perfect combo of a powerful editor and SEO Optimization Tool

6 months $15/month then $25/month
6 months $25/month then $50/month

Build a website, customize your design, and add custom html

Utilize flexible sections and colors included with our professional templates

Domain included for 1 year

Professional email address with active sync on all devices and 50 GB inbox

Unlimited webspace & pages

Track your competitors' Google and social media activity with marketingRadar

SiteAnalytics Plus

Integrated online booking tool

SEO-optimization with rankingCoach Essential

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Start your own blog

FAQ – Frequently asked questions

If you decide to write your own blog, there are lots of tools available to help you out. If you want a classic website with an integrated blog, a website builder like MyWebsite Now from IONOS is a great choice.

Another way to create a blog is to opt for a content management system (CMS). WordPress is a popular choice as it caters to beginners and professionals. This software separates the design of the website from the content to make it really simple to publish new posts. With Managed WordPress Hosting from IONOS, all the technical parts get taken care of so you can concentrate on getting your ideas out.

You can also find more information about creating a blog in the Digital Guide.

When starting a blog website, remember that your content should deliver value to visitors. So put yourself in the readers’ shoes when you write your posts. Do this when coming up with topic ideas as well as when deciding on the presentation. Break up your blog posts with images, lists, and subheadings so they're easier to read.

Another important aspect when writing a personal blog is that you need to post new content regularly. If you publish a couple of posts per week, readers will want to come back to check out the latest. This is the perfect way to gradually build up readership and gain regular followers.

Yes, and it’s a really good idea to do so. Your logo is part of your brand and it’s how to get recognized across the web. You don’t even need to hire a graphic designer to create a blog logo if you use the IONOS Favicon Generator. This creates small graphics, which are then displayed in the browser tab. Another helpful IONOS tool is the Logo Maker. You can use it to design a logo for free.

Yes! A blog can have great added value for a business as long as you cover relevant topics. A successful business blog shows your clients how knowledgeable your company is and helps to gain their trust. It’s also a way to create customer engagement. Ask questions so that readers can get in touch with you either by commenting, by emailing, or by using their own blog. You'll also pick up learnings and SEO-boosting links that can bring in more visitors. A new reader could be your next customer!

As long as you have the ideas, passion, and a basic technical framework, you can make it as a blogger. You don’t have to worry about not having much (or any) technical knowledge since most software options for starting your own blog are beginner-friendly. Building up a following does take time, so you need to be patient. You might only have a few readers at the beginning and then notice your community growing as you share more posts. Being active on social media is also a great way to promote your blog.

Anything! Whether it’s cooking, crafting, baking, or comic books — the important thing is that you are passionate and knowledgeable. In addition, it’s important to find your own style when writing the blog so you stand out from other bloggers and catch readers’ attention. Whatever you do, don’t copy what other bloggers have written or pretend to have an interest in something you don’t. Readers will quickly notice and move on.