Valid for SiteAnalytics.

This SiteAnalytics metric shows how many visitors have accessed your website in the currently set time period. You can find more information in this article.

Note

To display individual values of the evaluation, click on the Show details button.

Detailed visitor evaluations

The graph shows the visitors in the currently set period and in the comparison period (i.e. the previous period). To show or hide the dashed line for the comparison period in the graph, click on Reference period.

Visitor: A visitor is a person who visits your website. Search engine robots that visit your website are not counted as visitors.

Returning visitors: Each visitor is uniquely identified by their IP address and browser identifier. If a visitor accesses your website several times a day, only 1 visitor is counted. If they visit your website again the next day, 1 visitor is also counted for this day.

If a visitor accesses your website on different devices on the same day, e.g. with their computer and their smartphone, they cannot be identified as the same visitor. In this case, several visitors are counted.

If you compare the Visitors analysis with the Sessions metric, you can recognize whether your website has many returning visitors.