Buyer personas for optimal targeting

Buyer personas: Getting to know your customers better

 

When it comes to online marketing, data is what counts most today. But what good is the information you have collected and analyzed if you address indefinite groups of people in your messages? It is better to identify the people behind the data set and focus on them. Creating...

 

The best WhatsApp alternatives

The best WhatsApp alternatives

 

Invitations to dinner parties; updates about work; an excursion with the college soccer team: if you’re not using WhatsApp, you run the risk of missing out on important information. With more than a billion worldwide users to date, the app is more popular than almost any other on...

 

Ancillary copyright for press publishers in Europe

Ancillary Copyright for Press Publishers

 

Upload filters and ancillary copyright are two changes to EU copyright law that will soon be implemented and are viewed with great concern by internet activists and various associations. This is because ancillary copyright law is criticized for restricting freedom of...

 

Upload filters

Upload filters: a danger to free internet content?

 

The redesign of European Union’s copyright laws includes two very controversial acts. What is especially receiving a fair share of criticism though, is the projected commitment of website operators to establish upload filters designed to protect the intellectual property of...

 

Conversational Marketing

What is Conversational Marketing?

 

Conversational marketing is a hot topic for SMBs looking to change the way they reach out to new and existing customers. Learn more about how to engage customers on a one-to-one basis and grow your business with a more human approach to marketing.

 

The best Alexa Skills

Amazon Echo upgrade: the best Alexa Skills

 

So you think Alexa can do a lot? Well, it’s now possible to add even more capabilities to the smart Amazon Echo speaker. If you network it with external providers, you can extend the pre-configured functions with different applications. With Amazon Alexa Skills, Alexa becomes a...

 

The 7 best video editing programs of 2019: beginner, advanced, and professional

Professionals use video editing software to create amazing films. However, video editing is not just for professionals. The best video editing programs of 2019 manage a balancing act between suitability for amateurs and professionals. With the right video editing software, you can get the most out of your material. We will show you the 7 best video editing programs, as well as explain what...

The essential meta tags at a glance

Meta tags are used by website owners to specify metadata in HTML documents. The coded information integrates with web browsers and search engine crawlers to enhance the searchability of a website. But which meta elements are actually required by user agents to improve processing? And how can you use metadata to boost your website’s ranking in the search results?

What are the free Microsoft Word alternatives?

Without a doubt, Microsoft Word is one of the most popular computer programs in the world. Practically everyone who’s written a text on a computer has used Word to do so, and the majority of companies work with the program. Despite the high number of users, the program doesn’t come cheap. The price can prove a hurdle, especially for private users – so many look for alternative solutions. What are...

Arduino projects: the best microcontroller ideas

The compact Arduino microcontroller is an essential component for electronic hobbyists and has shaped the global maker movement. Here we introduce the best Arduino project ideas for beginners, instructive tutorials for advanced makers, incredible professional Arduino Nano projects, as well as Arduino Uno projects. For over a decade, technology enthusiasts around the world have been inspired by...

The best free DynDNS providers

You would like to access your home computer, but don’t know how? Does your home network with its constantly changing IP addresses jack up your monthly bill? Dynamic DNS services (DynDNS) can help you out. Find out which DynDNS providers are the best and what the advantages and disadvantages of each are in this overview.

EU cookie laws and how they affect your business

Online cookies used to track behavior online are commonplace in the modern internet world, serving many functions, from storing login information to telling websites which pages you visit. In 2011, EU member states implemented their respective cookie policies, dictated by amendments made in 2009 to the EU directive for privacy and data protection online. But what do these rules mean for UK...

The flat file CMS: flat hierarchies for faster access

  • CMS

Do you sometimes believe that less is more? CMS heavyweights such as WordPress, Typo3, or Drupal, aren’t always the best choice. They simply have too many features for small projects, simple blogs, or streamlined corporate websites. In cases like these, a flat file CMS is the best solution. These systems work without a MySQL server running in the background, and they provide surprising...

Explore the possibilities with these 17 Raspberry Pi projects

Raspberry Pi is an inexpensive small form factor PC that can behave like a standard computer in many respects. Users can use this innovative mini-computer for all kinds of functions, from setting up an operating system to surfing the web, to using it as a server or a media center, and much more besides. Discover 17 interesting Raspberry Pi projects to try out at home.

What are the best alternatives to Facebook?

We once used phone calls and text messages to carry out all our communication, now our private conversations are largely digitalized and carried out almost entirely online. We write to each other via messenger apps and share photos, thoughts, and feelings on social networks. But because all our private communication now takes place over these digital channels, we now need to think more about our...

The best WordPress alternatives: an overview

These days, there are many options for aspiring web developers. Out of all the homepage toolkits and content management systems available on the net, WordPress is without a doubt the most popular, thanks to its all-rounder qualities. Originally intended to be blogging software, over the years the program has evolved to include a wide range of plugins, making it a suitable platform for almost any...