Influencers have a large reach and a direct effect on their followers. They can influence the opinions of their followers and change their consumption habits. That’s why businesses are increasingly turning to influencer marketing. Keep reading to find out more about how you can use influencers to promote your products and brands to the public.
Relational database systems such as MySQL no longer necessarily have to be hosted in-house. With Database as a Service – or DBaaS for short – one or more databases are outsourced to the cloud, saving costs and capacity. Here we explain how DBaaS works, what it’s suitable for, and what advantages and disadvantages it has.
Shopify or WordPress - this is one of the most important questions to think about before setting up an online store. There is no simple answer to which system is better. It is important to narrow down the project first, as well as be aware of your own time and tech know-how capacities.
Google, Amazon, Facebook, Alibaba, Tencent: Data infrastructure is dominated by a few large corporations, none of which come from Europe. Gaia-X aims to change that. A group of politicians, businesspeople, and researchers hope the concept will strengthen the development of European digital projects, and increase the importance of transparency, data protection, and cloud independence.
Fixed guidelines about design and branding are essential for a professional and serious web presence. Companies usually outline these in what’s known as a style guide. These serve as outlines for web designers and editors, and have the aim of presenting companies or institutions as one single entity across all media – including their website and social media accounts. But what does this actually...
For small businesses, SEO is about getting as many of the users, who are the most likely to buy their products and services, off the unpaid results of search engines like Google and into their website or store. This is also a key objective for larger businesses, but their starting point and key areas of focus often differ greatly from the SEO tactics that work best for small businesses. That is...
Abstruse theories about epidemics and politicians or personal insults against individuals: online things can quickly turn hurtful. Some users deliberately engage in what is known as trolling. Read on to find out what the goals of online bullies are, how you can recognize a genuine troll, and how to deal with hate speech correctly.
Every click reveals a piece of bad news. At least that’s what it feels like ever since coronavirus emerged (if not long before). But are things really as bad as our social media news feeds like us to believe? It’s easy to fall victim of doomscrolling. Find out what’s behind it and how you can protect yourself from it.
Getting bored by always using the same old fonts on your Mac? Want to install a new font? Luckily, Apple makes it easy to add Mac fonts. It takes just a few simple steps. Learn how to install fonts on your Mac manually or using Font Book, preview all fonts, and uninstall fonts.
Whether while working on a team project or in private when sharing something with a group of friends: If you want to send an email to several people at once, you can easily create an email mail group in Gmail for this purpose. In this article, we will show you how to create a Gmail group email step by step.