When it comes to online marketing, data is what counts most today. But what good is the information you have collected and analyzed if you address indefinite groups of people in your messages? It is better to identify the people behind the data set and focus on them. Creating...
Range of functions, ease of use, and technical aspects: If you’re searching for the right content management system (CMS) for your website, many factors must be taken into consideration. Worlds lie between a small blog and a huge company website, but sometimes the same system is...
Upload filters and ancillary copyright are two changes to EU copyright law that will soon be implemented and are viewed with great concern by internet activists and various associations. This is because ancillary copyright law is criticized for restricting freedom of...
The redesign of European Union’s copyright laws includes two very controversial acts. What is especially receiving a fair share of criticism though, is the projected commitment of website operators to establish upload filters designed to protect the intellectual property of...
Conversational marketing is a hot topic for SMBs looking to change the way they reach out to new and existing customers. Learn more about how to engage customers on a one-to-one basis and grow your business with a more human approach to marketing.
So you think Alexa can do a lot? Well, it’s now possible to add even more capabilities to the smart Amazon Echo speaker. If you network it with external providers, you can extend the pre-configured functions with different applications. With Amazon Alexa Skills, Alexa becomes a...
More and more private and professional PC users are faced with the question: Should I buy the software or simply rent it and access it via the internet? On-premises software vs. cloud software: Both options have their advantages – but also serious disadvantages. So before you decide on an option, you should be clear about the pros and cons. This is the only way to make the right choice.
Hyperlinks, links from one website to another, are one of the basic elements of the world wide web – the world’s most popular and widely used hypertext system. Hyperlinks are primarily used to navigate the net. But search engine providers use a network of cross-referencing links to determine who links to whom. Hyperlinks are interpreted as recommendations. If a trustworthy website links to another...
An update for the mail server: Microsoft has made important improvements to their popular software with Exchange 2019. The focus is now on higher security and improved performance. At the same time, a prominent feature of the previous version has been eliminated. Is it worth switching to the new version?
Excel, the spreadsheet software from Microsoft, has been one of the most popular solutions for years when it comes to handling the ever-increasing flow of data. Simple, well-structured tables, meaningful diagrams, or complete budgets can easily be created. For daily office life, many companies can hardly imagine functioning without the Office application. But the more complex the project is, the...
Excel’s if-then statement is one of its most helpful formulas. In many situations, you can create a logical comparison: if A is true, then B, otherwise C. To use this useful if-then formula in Excel, you first need to understand how it works and precisely how to use it. For example, which syntax rules does the IF function follow, and how can you extend the formula?
It can often be incredibly time-consuming to search for a specific entry in an Excel table by hand, which is where VLOOKUP comes into play. This practical function allows you to find the exact value for a specific search criterion. The VLOOKUP function is indispensable for managing price lists, members directories, and inventory catalogues. To ensure you can benefit from this practical function,...
Storing files online on a cloud platform has become part of everyday life for many people. Regardless if it’s your own holiday photos, or important documents for work - storing files with online storage providers takes the load off your hard drive, and also ensures that they are available anytime and from anywhere. But what are the best cloud storage providers on the market? And what differences...
When it comes to cloud storage services with synchronization functions, many users see ownCloud as the most reliable option. That being said, it is also worth broadening your perspective, as the best alternatives to ownCloud also offer some other interesting features, which cloud storage service enthusiasts should not be missing out on. This article is here to help you find the alternative to...
Dropbox is one of the most famous and most successful cloud storage services available. Its success is largely due to its many functions and ease of use. But when it comes to data protection and maximum free online storage space, this popular app isn’t the pick of the bunch. There are other file hosting services that offer different approaches. Here’s our collection of some of the top alternatives...
Professionals use video editing software to create amazing films. However, video editing is not just for professionals. The best video editing programs of 2019 manage a balancing act between suitability for amateurs and professionals. With the right video editing software, you can get the most out of your material. We will show you the 7 best video editing programs, as well as explain what...
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