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It is a distinctive symbol that a business uses to identify their products and/or services to set them apart from other companies. There are two types of "marks" which are protected under trademark law.
1. A word, phrase, symbol or design, or a combination of words, phrases, symbols or designs, that identifies and distinguishes the source of the goods of one party from those of others.
2. A service mark is the same as a trademark, except that it identifies and distinguishes the source of a service rather than a product.
The Coca-Cola™ logo or the "Nike™ swoosh", with or without the term Nike.