A short description of a page's content can be entered for each web page (e.g. home page, sub pages). This page description is stored as a meta tag in the HTML code and will not appear on the website.
Search engines show the page description in their search results (directly below the page title). If a website doesn't have a page description, text from the website will often appear in its place.
The active keywords are highlighted in bold in the search results. For this reason, the page description should also contain the keyword for which the website was optimized.Well-maintained page descriptions for websites and subpages lead to a better ranking in the results list from the well-known search engines like Google and Bing.
This is what a perfect page description looks like
A page description should be 140 through 180 characters long and summarize the topic of the page. It should be well-written and motivate visitors to click it.
The description is usually displayed together with the title of the page. Make sure that the page title and the page description fit together well.
Google only displays high quality page descriptions. You should therefore write individual page descriptions for each subpage of your website.
Edit page description in MyWebsite
You can maintain the page descriptions easily and directly in your MyWebsite editor.
Edit page description in WordPress
For WordPress it is best to use a plugin that simplifies maintaining page descriptions:
Install one of these plugins in your WordPress administration panel and maintain the page descriptions as described in the plugin description.
To do this, add the following code to the <head> section of each page:
<meta name="description" content="Your description" />