Online shopping is constantly evolving and in 2025 it will be no different. There will be new eCommerce trends that will make online shopping even more convenient, personal and interactive. It makes sense for brands and companies to adapt to these trends and adjust their…
Even if you focus on in-store sales rather than selling online, online marketing is still essential. Many people use the internet to find nearby places to shop. If your business isn’t showing up prominently in local search results, you could be missing out on potential customers.…
Want to delete your Facebook account? While the social network has many advantages, more and more users find the time they spend on the site quite stressful. Others are concerned about their personal data. Whatever your reasons are, this guide will show you how to delete your…
The short messaging platform X, formerly Twitter, is widely regarded as one of the most popular social media channels globally, thanks to its straightforward design and broad reach. However, when it comes to data protection, the platform exhibits the typical weaknesses of the…
If you find that you no longer need your PayPal account, you can easily delete it without much effort. There’s no need to contact the customer service team directly, as there’s an option in your account profile settings that enables you to close your PayPal account quickly,…
Machine learning is an umbrella term that refers to algorithms that learn from data and make decisions based on that information. Deep learning, on the other hand, is a specialised branch of machine learning that employs multi-layer neural networks to identify complex patterns…
Dropshipping is an e-commerce business model in which an online store sells products without having to store, package, or ship them itself. Instead, all order fulfilment is managed by a wholesaler or directly by the manufacturer. This article explains how this collaboration works…
If you no longer need a Microsoft account and wish to stop using Microsoft services like Outlook, Xbox Live, or OneDrive, you can delete your own Microsoft account in a few simple steps without complications. Our guide shows you how to delete your Microsoft account via browser…
WhatsApp users have plenty of options to customise the app to their needs and use it as efficiently as possible. With the right WhatsApp tips and tricks, you can save storage space, protect your privacy, improve usability, and much more. Here are around 20 hidden WhatsApp tricks…
WhatsApp remains one of the most widely used messaging apps, leading to an ever-growing list of contacts in your address book. The abundance of chat groups can often make conversations feel chaotic. Some users respond by taking drastic action and blocking specific contacts.…
There are many options and strategies for marketing content, products, and services online. In addition to traditional outlets (like banners or videos), e-commerce also lends itself particularly well to generating customer attention: methods like search engine, affiliate, and social media marketing are all part and parcel of a good online marketing mix. In our guide on the topic, we’ve compiled important information on the basics of online marketing and have also included plenty of expert-level tips.
From beginners to experienced professionals, this guide offers individuals of all competency levels relevant tips for successful online marketing. And online marketing basics are just as much a part of this guide as expert-level topics (‘Cloaking–an SEO blackout’ or ‘Canvas fingerprinting–web tracking without Cookies’). Readers looking to set up e-commerce platforms or become online marketers stand to gain a lot with this content. Small and mid sized companies aiming to enter the online market or expand their marketing skills will also find useful resources here (e.g. ‘Creating a business plan for your online store’, ‘8 tips for successful online store marketing’, or ‘Successful social media marketing’).
The articles are divided into four different subcategories. Under ‘Online sales’, you’ll find texts on how to construct and operate an online shop. In addition to the fundamentals of online marketing, there’s a lot of information on how to upgrade your web store located in this section. The subcategory, ‘Social media’ provides tips on how to win over customers and create campaigns within today’s conventional social media networks. Here, you can find out how to execute different strategies in varying levels of complexity. Under the keyword, ‘Social media marketing’, there are articles on search engine optimisation (SEO), search engine advertising (SEA) as well as useful online marketing tips for relevant tools and techniques. The fourth and final subcategory, ‘Web analytics’, covers different approaches and tools for gathering data on visitor behavior and how to create web statistics (e.g. with Google Analytics). IONOS’s Online Marketing Guide is a one-stop shop for clear and comprehensive information on online business and online marketing.