Image: What is an OST file?Perspective JetaShutterstock

What is an OST file?

PST or OST? The difference shows how Outlook stores your data. A PST file saves your emails and attachments only on your computer, while an OST file synchronises with the mail server so you can access your mailbox offline. Knowing which file type Outlook uses can affect how you…

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Image: What is a PST file in Outlook and what is it used for?UndreyShutterstock

What is a PST file in Outlook and what is it used for?

What is a PST file? A PST file in Outlook is a type of data container that locally stores user-specific information from emails, contact lists, and calendars on your computer. Many users are unsure whether files with a PST extension are important or can be deleted. We explain…

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Image: What is DMARC and how can you set it up?TierneyMJTierneyMJ

What is DMARC and how can you set it up?

How can you recognise fraudulent email messages when they appear to come from trusted senders? DMARC helps identify fake messages and automatically takes action when a message fails authentication. It adds an important layer of protection against phishing, spoofing and other…

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What is the double opt-in process and how does it work?

Too many marketers try to worm their way into potential customers’ inboxes without permission — which is annoying. In Ireland, businesses must obtain consent before sending marketing emails and always provide a clear opt-out option. To avoid annoying customers or damaging your…

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Image: What happens when you send an email?ESB ProfessionalShutterstock

What happens when you send an email?

Email makes it possible to send messages and files anywhere in the world within seconds. But how does sending an email work? Every message travels through several systems that prepare, check and route it before delivery. Behind this simple click lies a complex process of…

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Image: What is an AI translator and how does it work?cybrainShutterstock

What is an AI translator and how does it work?

AI translators are a practical tool when content is needed quickly in multiple languages, whether for emails, websites, documents, support chats or international communication. Modern AI translation tools not only translate but, depending on the application, can also adjust style…

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What are AI phone announcements and how can they help your business?

AI phone announcements automatically answer calls, respond to common questions, and capture caller requests. Businesses use them to ensure enquiries are handled even outside business hours. They also help reduce missed calls, improve how easy it is to reach your business, and…

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What is AI telephony and how can it be of benefit?

AI telephony is changing how businesses handle phone calls. Instead of hold music and rigid menus, intelligent phone assistants can answer calls around the clock and respond to requests automatically. This article explains how AI works in telephony, what advantages it offers, and…

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What is AI speech recognition?

From dictation tools to AI-powered phone assistants and transcription, many of today’s voice-based technologies rely on AI speech recognition. This article explains how Automatic Speech Recognition works, the technologies behind it and how businesses can use tools like the IONOS…

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E-mail

IONOS E-mail Guide: everything need to know about e-mails

Most people couldn’t imagine a life without e-mails. Whether you use them to communicate for business or personal reasons, e-mails have practically replaced traditional letters. Over 200 billion e-mails are sent around the world each day and despite the rise in social media and instant messaging, they show no sign of slowing down. Our E-mail Guide forms part of the IONOS Digital Guide and is dedicated to the basic framework of the e-mail–from the technical security requirements to marketing strategies you should use when sending business e-mails. The contents of this E-mail Guide cater for both beginners as well as more experienced computer users.

The E-mail Guide’s target audience

The numerous e-mail tips in the guide are aimed at a wide readership, from hobbyists and novices to IT and e-mail marketing professionals. Owners of small and medium-sized companies can also benefit from articles that provide information on how to create business e-mails and build successful e-mail marketing campaigns. The e-mail guide takes into consideration that readers have different levels of IT knowledge; as well as introductory articles on FAQs (e.g. ‘How is an e-mail sent?’ or ‘What should an e-mail header contain?’) there are also more detailed and specific articles such as ‘E-mail encryption with PGP’ or ‘Creating individual newsletter templates’.

The E-mail Guide’s structure and topics

In IONOS’s Digital Guide, the E-mail Guide offers three different subcategories. Under ‘E-mail marketing’ you can read about marketing trends as well as tips on direct marketing via e-mail. The ‘E-mail security’ subcategory mainly deals with e-mail encryption and how to handle spam and phishing e-mails. Lastly, under ‘Technical matters’, you’ll find various articles about structure, operation and storage of e-mails and the corresponding software. In our guide, we provide detailed information on everything to do with e-mails, presented to you in a clear and understandable way.